Original title: The trend of showing off wealth in cyberspace, when braking

On the evening of May 21, the "Wang Hongquan Star", one of the millions of online celebrities, was banned or blocked by major social platforms: his Diaoyin account once had 4.374 million fans, but it is now unavailable; According to the microblog platform, the account has been complained of violating laws and regulations and the relevant provisions of the Microblog Community Convention, and can not be viewed now; A search on the Little Red Book also found that "no such person was found". In addition, "Abalone Sister", "Master Bai" and other online celebrity accounts were also closed. This event triggered social concern and discussion, and once reached the top of microblog.

This operation can be described as "accurate". These online celebrities are the so-called head online celebrities on the "track" of flaunting wealth. They not only have many fans, but also have the most "famous scenes" of various deformities flaunting wealth. For example, "Wang Hongquan Star" claimed that he would not go out without eight figures in his clothes. And "Mr. Bai" used to show off millions of fortune circle fans and often publish his own consumption list, often hundreds of thousands of yuan or even millions of yuan. One after another, the videos of money and money are full of naked materialism and hedonism. Many netizens don't think so: "It's just to show off wealth all day long, and it's boring to watch." "It's finally closed, and it's great!"

The reason why many social platforms have blocked the online red accounts of Xuanfu is not because people are "jealous" of these online red "rich" accounts, but because they openly promote and disseminate such negative values as money worship and materialism.

"Richness" is not only our original sin, but our goal. Since the reform and opening up, the state has always encouraged legal, hard work and innovation to become rich. The fundamental purpose of our development is to make people live a good life. We have been steadfast and firm on the road from completing the key tasks of poverty alleviation on schedule and building a moderately prosperous society in an all-round way to moving towards common prosperity and "enriching the people".

After a careful study of these rich online celebrities, they are trying to do business with large traffic. It is unknown whether most of the online red bloggers are really rich or only have rich "people set up". It is also unclear what makes their home. They focus on a sense of mystery in order to catch people's curiosity, admiration and appreciation, attract traffic, and then cash in through goods and live broadcast. Some netizens have disclosed on the social platform that some of the popular luxury cars and famous bags are "props" that are rented. First, they create artificial furniture, and finally, they cut leeks for cash. In the final analysis, under the luxurious packaging of "inhumanity in trenches", it is the same word: flow.

Of course, neither the real rich nor the fake rich should be used to show off too much. It should be noted that this high density of "feeding" and indoctrination will virtually transmit bad values such as money worship, materialism, excessive consumption, and comparison mentality to fans, which will seriously impact and distort people's cognition, especially that of minors.

To stop the excessive flaunt of wealth in cyberspace, the platform should take the management responsibility, and the "melon eaters" should not be too involved in the drama. In recent years, the relevant departments have increasingly attached importance to rectifying the phenomenon of excessive wealth display in cyberspace, but there are still some problems. At present, the major social platforms are stepping up efforts to rectify, and taking advantage of online celebrities in the head can play a corresponding warning role.

In the clear cyberspace, it is not impossible for people to imagine a better and affluent life, but this excessive or even abnormal display of wealth fabricated for the sake of traffic should be avoided. （ Lu Haitao ）