Original title: How to write a good "politics" book for new government media
As the largest Internet country with more than 1 billion Internet users, it is extremely important to do a good job in providing government services and taking the mass line on the Internet. After several rounds of "downsizing" in recent years, the national government affairs new media have seen an uneven distinction between hot and cold; Some are struggling to maintain the closure of the end, sadly left.
How can the new media operators of government affairs write a "politics" book on the network? Recently, a group of dynamic editors of the official number of "Zhenghuo" in Zhejiang have attracted attention. They are enthusiastic, warm and creative, and have become a bridge between the government departments and the public. They may be able to find the password to do a good job in new media for government affairs.
An excellent new media account for government affairs should first understand who it is for. At the beginning of the new media for government affairs, many units and departments rolled up their sleeves and left, starting official WeChat, official blogs and apps. Due to the lack of Internet thinking, weak awareness of serving the people, and the obvious lack of communication, interaction and service of the new media for government affairs, some functional departments have reduced the effectiveness of government affairs for the people. Others simply regard the out of circle fame of the account as the creation goal, and it is difficult to reach the destination if they get the wrong reason to start.
The editor of "Zhejiang Agriculture and Rural Areas" quickly replied to the Luoshi shrimp farmers for help. The reason why this move moved the parties concerned was that they adhered to the duty of agricultural government to serve farmers. There is a lot of talk. Agriculture number, police number, cultural tourism number... are all people's numbers. Every tweet can think about what the service target needs and what I can provide, so that it can become the official number of people who are reluctant to "check" on their mobile phones.
It is no good to serve the masses without knowing how to do so. In the face of the "colorful world" of traffic, some official accounts tend to focus on form rather than content, so it is inevitable that "one operation is as fierce as a tiger, and the traffic is 55". Looking at the ups and downs of the new government media track, those outstanding accounts certainly do not depend only on the form, but also on the service, creativity and content.
The "meteorological Zhuge" of "Zhejiang Weather", who can see the clouds and know the sky, combines the figures who can calculate with the unpredictable weather, making meteorological science popular lively and interesting. The Police Uncle App, which is familiar to Hangzhou people, has handled 15000 public consultations in a year, and can also make posters, long maps, IP addresses, and micro films. These original jobs cannot be won without "three axes". When new government media are everywhere, the official number will also be "reviewed" and screened by users. No diamond can't handle porcelain.
Everyone can read tweets and use apps, but they may not be able to operate a good government new media account. Making people who understand the Internet do the work of the Internet is a major prerequisite for the official number of "whole work". Recently, a large number of official accounts have become popular by virtue of pet short videos and the copy of "leaders finally handed over the official number to me". This seemingly nonsense phenomenon actually reflects the full familiarity and free use of the Internet ecology by the new generation of editors. Looking back, some government affairs accounts were killed by "amateurs guiding amateurs". Let professional people do professional things, respect the law of Internet communication, the masses will buy it, and the value that the government account wants to convey will reach the hearts of the people.
According to the Digital China Development Report (2022) released by the State Internet Information Office, the number of new government affairs media accounts has grown to 110000 nationwide. With the ups and downs of the closure tide, this number will continue to change, but what remains unchanged is the strong demand of grassroots people for government information release, major policy interpretation, public service response, and public communication in the Internet era, which is the constant intention of the party and government to pay more attention to serving the people through "Internet+political service". The operator of the new government media account will not worry about telling a "good story" that can not serve the people if he/she cultivates useful, material and attitude skills. （ Zhang Ping ）
