Original title: Hebei changes behind the new culture and tourism fashion (theme)
Observation of "so close, so beautiful, go to Hebei on weekends" (subtitle)
Xinhua Daily Telegraph reporter Wang Wenhua, Fan Shihui, Gong Zhihong, Feng Weijian
Blowing the evening breeze in Qinhuangdao, shouting Shijiazhuang rock, tasting Baoding's "donkey fire four piece set" and Zhengding night market snacks... Recently, Hebei's cultural and tourism industry has been "out of the loop" in succession. This year, 12 national 5A scenic spots in the province received 1.758 million tourists during the May Day holiday, an increase of 32.4% year on year.
"So close, so beautiful, and coming to Hebei on weekends" has gradually become a new fashion of culture and tourism. Behind this new fashion is the ever-changing land of Yanzhao.
The mountain is still the mountain, the sea is still the sea, and Hebei is close to the mountain and the sea. In the past two years, we have seized major opportunities such as the coordinated development of Beijing, Tianjin and Hebei, and the construction of Xiong'an New Area, focused on building a strong tourism province with cultural and tourism integration, the whole region and the whole season, and carefully cultivated new products, new models, and new formats of cultural and tourism. The beauty of natural scenery, the beauty of historical accumulation, the beauty of the humanistic environment, and the beauty of the development of the times have become increasingly prominent.
"Face value" becomes "output value": green water and green mountains are golden mountains and silver mountains
After the early summer drizzle, the hazy fog rises. Jinshanling Great Wall twists and turns between the mountains, looming like a giant dragon lying on the top of the mountains.
Jinshanling Great Wall is one of the most elite sections of the Great Wall. It is located at the intersection of Beijing and Hebei. It combines historical culture and natural scenery, provides a place for leisure, vacation and artistic creation, and has a vibrant cultural and tourism industry.
At the foot of the Jinshanling Great Wall, at the Changhai homestay in Hualougou Village, Luanping County, Chengde, Hebei Province, tourists push open the windows to see the beautiful scenery in the mountains. Wang Gang, a photography lover from Beijing, has come here for the third time to live and shoot. "The majestic momentum of the Great Wall is intoxicating. Here, flowers are blooming in spring, the wind is cool in summer, the mountains are red in autumn, and the snow is drifting thousands of miles in winter. There is stillness in movement and movement in stillness. The beauty is fascinating," Wang Gang said.
Zhang Lei, the chairman of Jinshanling Great Wall Tourism Development Co., Ltd., said that relying on the magnificent and beautiful natural scenery of the Great Wall and the profound cultural heritage, the local government has actively built a national style campsite, Jinshan Book Gallery, Chinese clothing travel photography shop, held an intangible cultural heritage exhibition evolution scenic spot, Jinshanling Great Wall Apricot Blossom Festival, the Great Wall School Study Opening Ceremony, Jinshanling Half Marathon, and achieved a theme every month There are programs every week. Since this year, Jinshanling Great Wall has received 124100 tourists, and the comprehensive tourism income has reached 5.78 million yuan.
Hebei has unique geographical advantages, with Yanshan Mountain to the north, Yellow River to the south, Taihang River to the west, fertile fields to the east, Beijing Tianjin to the inside, and Bohai Sea to the outside. As a province with grasslands, seashore, deserts, lakes, plateaus, plains, mountains and woodlands, Hebei has the most complete geomorphic features and rich ecosystems, and is called a condensed "National Geographic Reader".
In recent years, Hebei has taken the initiative to integrate into the coordinated development of Beijing Tianjin Hebei, aiming at the new trend and demand of market consumption, cultivating new business forms and new scenes of cultural tourism such as research tour, camping tour, micro vacation, etc., transforming ecological "beauty" into economic "output value", and constantly promoting the high-quality development of cultural tourism industry.
Hengshui Lake is the largest single freshwater lake in North China. It integrates water area, marsh, meadow, forest land and other ecosystems, and plays an important role in maintaining the ecological diversity of Beijing Tianjin Hebei region. The wide lake waters, unique marsh shoals, rich wetland vegetation, and lush forest meadows make Hengshui Lake a "bird paradise".
Not long ago, the bird watching map of Hengshui Lake National Nature Reserve was officially released. Tourists walked along the forest path of Hengshui Lake with the bird watching map in their hands. A poetic scene unfolded in front of them: in the center of the lake, spotted billed ducks and mallard ducks swam in the lotus pond, rippling in circles; Under the blue sky, egrets and herons sometimes fly and hover over the lake, and sometimes stand on the branches and stare; At the shoal, the snipe and golden eyed plover stretch their wings and shake their tail feathers, or dive into the water to feed, showing their elegance in every move.
Liu Zhenjie, deputy director of the Hengshui Lake National Nature Reserve Management Committee, said that at present, there are 334 bird species recorded in Hengshui Lake, accounting for 68.7% of the bird records in Hebei Province. Hengshui Lake has become an experience promotion place for sustainable development education and ecological science education, with more than 3 million tourists coming to study and travel.
Outdoor exploration, tasting the wild scenery in the mountains, watching birds by the lake, and visiting the countryside to enjoy the idyllic time... Today, relying on rich natural resources and constantly improving ecological environment, the integrated development model of "ecology+culture and tourism" has become an important brand of Hebei's culture and tourism industry, playing an important role in promoting economic transformation, rural revitalization and other fields.
Guyuan County, Zhangjiakou, is located in Bashang. The terrain is high in the south and low in the north, with an average altitude of more than 1200 meters. With vast grasslands and unique scenery, it is a perfect place to experience grassland customs.
In summer, Kulunuoer Lake in Guyuan County is high in sky, wide in water, and beautiful in grass and flowers. On weekends, tourists may take a cruise on the lake to feel the ripples of the lake; Or take a small train to enjoy the flower fields and grass sea, and watch the equestrian performance at the station stop; Or take advantage of the night to participate in the bonfire carnival and fireworks show in Chengele Square, and enjoy the leisure and leisure of the holiday.
The reporter learned that from May to October of each year, hotels of all sizes in the Kurennaoer Tourist Resort are heavily booked, and the nearby homestays are almost full, and more than 20000 tourists are received during peak hours. Driven by tourism, Kulunnao Village, which is close to the scenic spot, has also embarked on the road of rural revitalization and prosperity. The appearance of the village has improved, and the villagers' pockets have become swollen.
In recent years, with the promotion of ecological governance in Hebei, some "ecological scars" have become "green cards", which not only improve the local living environment, but also become an important industry to promote local green development.
Green mountains drip green, clear water ripples, and flower fields are paved with "gold". In Donggaohe Village, Fuxing District, Handan City, thousands of acres of rape flowers are surging in layers of golden waves. A small train full of tourists is slowly passing through the flower fields. Tourists are holding up their mobile phones to take photos and enjoy the beautiful countryside scenery.
Donggaohe Village was once a coal mining area with more than 20 coal mines and more than 30 coal slag yards, which was once the "hardest nut to crack" in local environmental governance. In recent years, the local government has created a "thousand acres of flower fields+cultural tourism and leisure" mode through the improvement of human settlements and infrastructure, which has become a "paradise" for tourists to linger. During the May Day holiday, Donggaohe Village received 100000 tourists in total, with a direct tourism income of 1.8 million yuan.
"Inside information" changes into "bottom card": something about history and cultural relics
Nihewan is known as the "Hometown of Oriental Humans" because it has buried a secret spanning more than 2 million years in the ravines; Mancheng Han Tombs opened the door of the Han Dynasty, and tens of thousands of precious cultural relics were unearthed, especially the golden jade clothes, Changxin palace lanterns, etc; The Summer Resort and the Outer Eight Temples are in the trend of setting off clouds and supporting the moon, and the history is engraved on black bricks and grey tiles
As one of the important birthplaces of Chinese civilization, Hebei is an important region for the formation and development of the diversified and integrated pattern of Chinese civilization. The historical treasures and cultural resources scattered in the land of Yan and Zhao are scattered everywhere, which is an important carrier of cultural roots. In recent years, Hebei has fostered new forms of tourism in promoting cultural protection and inheritance, accelerated the creation of new scenes of cultural tourism, and transformed the "inside information" of history and culture into the "bottom card" of building a strong tourism province.
Boarding the south gate of Zhengding Ancient City, you can see the ancient temples and pagodas, the ancient streets and the ancient buildings are gradually lined up along the city axis. The Yanghe Tower not far away attracts many tourists to stop for its wonderful performances. This famous building, which was built in the late Jin Dynasty and early Yuan Dynasty, has become a big stage for citizens and tourists to compete for talent after restoration. According to statistics, the "May Day" holiday just passed, Zhengding Ancient City Block National Night Culture and Tourism Consumption Cluster received 1.06 million tourists, up 15% year on year.
Behind Zhengding's popular "out of the circle" is the long-term cultural and tourism accumulation of this millennium old city. Among the 38 cultural relics and historic sites in Zhengding, there are 10 national cultural relics protection sites. Since 2017, the local government has implemented a series of projects to restore and improve the style and features of the ancient city, combining the inheritance of historical context with the protection of the ancient city, so as to make cultural relics live, tourism flourish, culture flourish, and promote the integrated development of culture and tourism.
Wang Sugang, Deputy County Chief of Zhengding County and Secretary of the Party Leadership Group of the Culture, Radio, Television, Sports and Tourism Bureau of Zhengding County, said that at present, Zhengding has formed a boutique tourism route with ancient cities, new cities, beautiful villages, etc. as the main body, integrating historical tours, leisure and entertainment tours, and green ecological tours. In 2023, the number of tourists in Zhengding will exceed 15 million, an increase of 189% year on year; Tourism revenue was 11.45 billion yuan, up 167% year on year.
Digging deep into the history and innovating the expression mode are becoming an important support for some cities in Hebei to activate the cultural and tourism market. Handan, located in the southernmost part of Hebei Province, is a city that has never changed its name for three thousand years. During the historical changes, this city has contributed 1584 idioms and allusions. In recent years, Handan has constantly created immersive idiom experience scenes, and spread idiom culture through thematic tours.
Green bricks and black tiles, wine flags waving. The ancient lane, only 540 meters long, is densely distributed with Cixi Palace, Hanshan Academy and other cultural relics and ancient buildings. Walking into the historical and cultural street of Huiche Lane, Congtai District, Handan City, it is like entering a historical scroll that has unfolded. An endless stream of tourists here experience the production of intangible cultural heritage, taste traditional food, and enjoy the pleasure of cultural tourism.
Scan the code to download the app, and with a little bit, the heroes of Lianpo, Lin Xiangru and other idiom stories will "jump" to the front. Such a vivid interactive scene makes tourists excited. "After the construction of the idiom themed digital street here, the passenger flow has increased by more than 30%." Guan Wenjing, deputy director of the Cultural Tourism Bureau of Congtai District, Handan City, said, "We will continue to promote the construction of digital projects, integrate modern technology into the construction of historic streets, let the tide of ancient cultural elements rise, and let tourists gain a new experience."
Green bricks and red tiles, pavilions and rockeries in the fishpond... On the mobile phone of Chen Dong, the chief engineer of the Chengde Municipal Bureau of Cultural Heritage, the three-dimensional restoration display of the ancient buildings in the Summer Resort made the reporter suddenly meet the history on the cloud.
Founded in 1703, Chengde Mountain Resort is the largest ancient imperial palace in China, the first batch of national key cultural relics protection units, and included in the World Cultural Heritage List. Due to various historical reasons, there are only ruins in more than 30 gardens in the Summer Resort.
"Using VR technology to restore cultural relics is the development trend of cultural relics protection." Chen Dong said that in the future, Chengde Mountain Resort and its surrounding scenic spots will vigorously promote the digital construction of cultural relics resources, and use modern digital technology to reproduce the famous landscape of the Summer Resort through more restoration display, art painting and virtual reality technology, Bring tourists fresh sensory experience and pleasant cultural enjoyment.
Strengthening the protection and inheritance of culture and giving full play to the advantages of cultural heritage resources are the subject of Hebei's pursuit from top to bottom, and also the inexhaustible source of the integration and development of culture and tourism. As a gathering place for ethnic integration and cultural convergence, Hebei has nurtured cultural heritage with complete categories, distinctive features and rich connotations. According to the third national cultural relics survey, there are 33943 immovable cultural relics in Hebei. The cultural relics in Hebei have been preserved for more than one million years and up to modern times. Many of them are among the best in the country.
Watch a Yuxian Yangko with strong local flavor in the double ear theater that has been performing for hundreds of years; See the "tree beating flowers" of the ancient castle which has been inherited for more than 500 years, and experience the "fire tree golden flowers" in the bright fireworks; In the paper-cut workshop, feel the "square world" created by the teacher Fu Yidao, and the gorgeous colors seem to travel through time
In Yuxian County, Zhangjiakou, 1639 cultural relics sites are densely distributed, and the county seat alone has 9 national cultural relics protection units. The local government strives to build a cultural tourism brand of "celebrating the New Year in Yuxian County", linking the ancient castles, temples, theaters, folk houses and colorful folk culture of Yuxian County, so that tourists can enjoy the traditional cultural feast in a one-stop way, and also let the local ancient cultural relics glow with new vitality. In 2024, during the Spring Festival holiday, Yuxian County will receive 256100 tourists, up 45% year on year, making it the year with the largest number of tourists over the years.
To make history readable and heritage alive, Hebei culture and tourism has "accumulated a lot".
Shijiazhuang Shigang Industrial Heritage Park, a mix of mottled factories and trendy rock, makes the city's rock performance season particularly attractive; Along the Grand Canal in Cangzhou, cultural blocks such as Nanchuan Old Street and Hetou Old Street integrating entertainment, food and shopping immersive experience are open, representing the prosperous scene of the Grand Canal Ancient Ferry Pier; In the West Street of Baoding City, which was built in the Chunhua period of the Song Dynasty and known as the "First Street of Zhili", a series of folk custom performances attracted tourists, who lingered among black bricks and black tiles, to experience the charm of China's excellent traditional culture
"Clock in" to "Live for a Long Time": the health care and leisure industry is booming
Pines and cypresses are green, and mountains and rivers depend on each other. The rising temperature in summer cannot stop the enthusiasm of Beijing Tianjin tourists to take a hot spring bath in Hebei.
Walking in Wenquan Village, Qijia Town, Longhua County, Chengde, the wide asphalt road winds forward, and the farmyards are located in an orderly manner along the mountain. On both sides of the one kilometer long village road, there are more than 120 villagers operating hot spring homestays.
Wang Xinwen, who used to work in Beijing, returned to his hometown Longhua two years ago and worked as a receptionist at a hot spring homestay in Hot Spring Village. "In the peak tourist season, our husband and wife earn more than 10000 yuan per month. With hot spring tourism, our hometown is becoming more and more famous," said Wang Xinwen.
In Chengde, there are many villages named after "Tangquan". This ancient city called "Rehe" is rich in hot spring geothermal resources and has been a famous Tangmu resort since ancient times. The rich geothermal resources have created a unique health care and cultural tourism industry here, attracting tourists from Beijing and Tianjin.
"I fell in love with this place when I first came here last summer, and spent more than 300000 yuan to buy a small apartment near the scenic spot. In summer, I can enjoy the cool mountain, in winter, I can take a bath for physical therapy, and I can come to stay at any time, which is worth the money." In Wangfu Hot Spring at the foot of Tangjiawan Scenic Spot in Chengde County, Kang Ling from Beijing and her family enjoy the comfort brought by gurgling hot springs.
Behind the transformation from "hot soup" to "golden soup" is the rapid rise of tourism, health care and leisure industry in Hebei.
Qinhuangdao, a coastal city located in the northeast of Hebei Province, has one of the eight most beautiful coasts in China. The 185 km high-quality coastline is soft and flat. The whole city is like a "natural oxygen bar", with a forest coverage rate of 45%, a high content of negative oxygen ions in the air, and the development of health care industry is unique.
Singing, playing chess, practicing Baduan Brocade, and visiting the Tropical Botanical Garden... Not long ago, 30 elderly people from Desheng Street, Xicheng District, Beijing came to Qinhuangdao. Their first stop was the Lightyear Health Resort, where they wanted to experience leisure and health care and enjoy retirement life.
"This is the Botanical Garden. The air is fresh and the scenery is pleasant. It is not only suitable for living and traveling, but also for taking part in various leisure activities, which is very suitable for the elderly," said Chang Yun, a 55 year old Beijing native.
In the light year, there are aging renovation facilities everywhere in the rooms of the health resort. "The center is built in the 4A level scenic spot, so it is easy and convenient to eat, live and travel. The room is equipped with handrails, one button pager, intelligent sign detection sleeping bags, safety protection bracelets, and induction night lights, so that the elderly can live comfortably and at ease." Yang Mo, head of the Lightyear Health Resort, said.
"Since this year, we have received five batches of 116 old people from Beijing to Beidaihe to experience health care, and attracted 25 old people from Beijing and Tianjin to stay in Beidaihe pension institutions." Wu Yongmei, deputy director of the Civil Affairs Bureau of Beidaihe District, Qinhuangdao City, said that the local government signed a strategic cooperation agreement with Xicheng District of Beijing in the field of pension services, opening a new model of carrying on migrant type pension.
Relying on rich natural resources, profound Chinese medicine culture, etc., in recent years, various parts of Hebei have built ecological health care, forest health care, hot spring health care, rural health care, sports health care and other special health care tourism products according to local conditions, so that more tourists can change the "card printing" tourism of taking photos of scenic spots in the past, attracting more and more people to choose "long-term residence" in Hebei.
Grey tiles, white walls, wooden fences, small bridges, flowing water and people's houses. Entering Qianqudi Village, Gaobeidian City, Baoding, there are many two-story buildings that attract people's attention. These are the local "Qudi Chunxiao" Baoding Courtyard.
Suzhou garden style architecture style is adopted here, which combines pavilion, platform, building, pavilion and other elements, and integrates miniature techniques into the courtyard construction. Among them, there is a pleasant feeling of pastoral seclusion that "after a long time in a cage, you can return to nature".
According to Zhang Ting, general manager of Qudi Chunxiao Tourism Development Co., Ltd., unlike traditional farmhouses, these courtyards are also specially equipped with agricultural planting and picking, poultry foster breeding and other projects, integrating leisure and health care functions, mainly to meet the needs of people in Beijing and Tianjin for health care. At present, 13 "Baoding Courtyards" have been constructed in Qianqudi Village, and 100 will be completed by 2025, creating a new brand of leisure, accommodation and health care around Beijing.
To develop health tourism, Hebei has a unique resource advantage and a broad market adjacent to Beijing and Tianjin. It has a deep "family background" and huge development potential.
Among them, Qinhuangdao has been listed by the Ministry of Civil Affairs and the National Development and Reform Commission as a pilot city for comprehensive reform of the elderly care service industry nationwide, and is building an international health care and leisure destination; Baoding Anguo City is the largest distribution center of medicinal materials in northern China, and has become the first pilot of "National TCM Health Tourism Demonstration Zone"; In Yongnian District of Handan City, the hometown of Taijiquan, the construction of Taiji health and leisure tourism destination is accelerating
According to the plan, Hebei will further build a health service industry with health care for the elderly, health tourism, sports fitness, health consulting services, recuperation and health insurance as the main body, build a number of health tourism bases such as traditional Chinese medicine health care, hot spring skiing, rehabilitation and recuperation, and summer health care, and create a new industry with a deep integration of fitness and tourism.
From "behind the scenes" to "in front of the stage": create a new world
The prime ministers of Shijiazhuang, Baoding, Cangzhou and other cities continued to lead the marathon, "running hot" local event tourism; Directors of culture and tourism at all levels have appeared on the camera to endorse the beauty of scenery and humanity... Many tourism enthusiasts have expressed their feelings. Hebei cadres not only practice their internal skills to innovate products, optimize policy and improve services, but also go from behind the scenes to the front of the stage to "shout", which is also "fight".
——"Compete for feelings", and sincerely "spoil fans".
"See this huge box? It's a gift sent to me by Baoding Cultural Tourism. It's the first time I've traveled to so many places and received a response from the relevant department. It's like being praised by the 'head teacher'. There's a kind of inexplicable excitement." Recently, the video of Beijing girl "eating pig" became popular on the Internet in Baoding, It attracted the attention of Baoding Culture and Tourism Department, and then Baoding Culture and Tourism Private Letter "Eating Piglets" sent her a special gift package of Baoding.
The unpacking video of the "class teacher's gift package" was once again "popular on the Internet". The sincere interaction between Baoding Cultural Tourism and netizens has made Baoding cuisine and cultural tourism "kill the world" on the social media platform recently, attracting many tourists to clock in.
More than 50 volunteers from private car owners set up a love group to provide free ride services for foreign tourists at Baoding East Railway Station; Free parking policy will be given to motor vehicles with foreign license plates, and flexible law enforcement measures will be launched for illegal parking of motor vehicles... During the May Day holiday this year, relevant departments in Baoding will continue to make efforts, and a series of "power fans" operations have made the cultural and tourism market in Baoding a hot trend. According to statistics, Baoding ranked 14th among the top 30 cities with the largest number of cross city tourists during the May Day holiday this year, with an average daily net inflow of 386000 users, making it the most popular city in Hebei during this holiday.
——"Strive for policies" to make the industrial development more sustainable.
"As the weather turns hot, the number of tourists going to Qinhuangdao gradually increases, and a round trip from Baoding to Qinhuangdao can save more than 400 yuan in highway fees," said Wang Weiwu, general manager of Baoding Oriental Global Travel Agency Co., Ltd. Since 2023, Hebei has introduced the policy of free access to expressways on weekends and holidays by chartered travel vehicles, which has enabled tourism practitioners such as Wang Weiwu to enjoy dividends.
According to the statistics of Hebei Provincial Department of Transport, since the implementation of the policy, the province's highway tourist charter vehicles have been free of charge for 986800 vehicle times, and the accumulated toll free vehicles have exceeded 150 million yuan, with an average of 152 yuan free per vehicle. The tourism market continues to release its attraction.
Since 2023, in order to promote the revitalization and sustainable development of the cultural and tourism market, Hebei has introduced a number of policies and measures with weight, strength and long-term benefits to inject a "booster" into the development of the tourism market.
——"Strive for innovation" to make cultural tourism products more "eye-catching".
The wide sleeves are fluttering and the clothes are shaking. In Langfang, Hebei Province, "Only Dream of Red Mansions · Drama Fantastic City", cultural dramas with the theme of "Dream of Red Mansions" are staged in turn. Different from the traditional theatrical performance mode of static watching, tourists can change into characters in the play to immerse themselves in the classic charm of Chinese culture in the real scene.
Since its opening in July last year, this drama theme park has performed more than 7500 times, attracting more than 1.5 million tourists to watch the performance, driving the development of catering, accommodation and other tourism formats around, and becoming a new landmark of Beijing Tianjin Hebei culture and art.
In order to promote the development of cultural tourism industry, Hebei will implement the new development concept into the whole process of cultural tourism development, deepen the supply side structural reform, constantly expand the space of tourism industry, and cultivate a new scene of cultural tourism consumption with diversified formats.
Take a "forest" breath in the "tree house secret place", catch an autumn harvest in the ancient village of Taihang, and feel the slow pace in the "sunrise bar"... This year, Hebei proposed to build the preferred destination for weekend leisure for Beijing Tianjin tourists, carefully plan new theme scenes, and iterate cultural and tourism consumption projects from "landscape oriented" to "scene oriented".
——"Compete for services" to make tourists experience more warm.
With its long history and strong "local flavor", the Nanzuo Fair of Yuanshi in Shijiazhuang, known as "the first episode of Taihang", has become an online hit point.
In order to improve the tourist experience, Yuanshi County has hardened 18000 square meters of Daji road surface, built 4 new free parking lots, provided more than 600 free parking spaces, and opened a direct bus line from Shijiazhuang downtown to Nanzuo Daji. After a series of "combination boxing", the flow of people coming to the fair increased dramatically, with more than 10000 person times on holidays and the highest daily turnover of more than 800000 yuan.
Tourists have "demands" and cultural tourism has "responses". Hebei implemented a special action to improve tourism quality and constantly improve the tourist experience. Last year, six Beijing Hebei tourism direct lines were opened, two Beijing Tianjin Hebei tourism loop train lines were launched, and 819 tourism public service facilities and 1119 scenic roads were completed.
The warm service was praised by tourists. "Direct drinking water is free! Mobile phone charging is free! Toilet paper face painting is free! Super invincible large parking lots inside and outside the city are free!..." A netizen published a "Zhengding Ancient City Return Thoughts".
"'So close, so beautiful, come to Hebei on weekends', as a cultural and tourism brand created by the provincial cohesion, is not only a vivid practice to promote the high-quality development of cultural and tourism, but also an important achievement of the coordinated development of Beijing, Tianjin and Hebei. We will focus on the goal of building a strong tourism province, adhere to integrity and innovation, improve quality and efficiency, and integrate development, continue to give play to the advantages of "near", do a good job of "beauty", and expand the flow of "arrival", so as to promote the high-quality development of the tourism industry to a stable future. " Zhang Cai, Vice Minister of Propaganda Department of Hebei Provincial Party Committee and Director of the Provincial Department of Culture and Tourism, said.
According to the statistics of the Department of Culture and Tourism of Hebei Province, the province will receive 844 million tourists in 2023, with a total tourism expenditure of more than 1 trillion yuan, including 120 million tourists from Beijing and Tianjin, accounting for 14.2% of the total number of tourists. During the May Day holiday in 2024, the number of tourists received by the province increased by 10.9% year on year, including 9.007 million Beijing Tianjin tourists, accounting for 17% of the total number of tourists received. According to the monitoring data of China Tourism Research Institute, the number of tourists received in Hebei during the May Day holiday ranks sixth in the country.
(Participating reporter: Qin Jing, Du Yifang, Guo Yaru, Yang Fan)
