Original title: Improve the happiness of "family"! FAW-VW held the fourth 521 years

Worker's Daily - reporter Peng Bing, Liu Shanshan, correspondent Yang Meng of China Industrial Network

Chinese and foreign employees dressed in various Han suits walked on the car runway, fully demonstrating the collision and integration of classical and modern; On May 21, in order to celebrate the "Factory Day", FAW-VW held the fourth 521 New Year, and gave feedback to a wide range of users, partners and employee friends with a series of wonderful activities and preferential policies.

This year marks the 33rd anniversary of the founding of FAW-VW. In the past four years, the company has carried out "Family Love" activities every year on May 21, allowing employees, users and partners to share happy times and experience a strong "family culture" together. In addition to a variety of cultural and sports activities for employees, FAW Volkswagen carefully planned the first batch of factory delivery ceremonies. Different from the traditional 4S store delivery, users can enjoy an "end-to-end" one-stop convenient delivery experience through factory delivery. New car users can inspect their cars on the spot at FAW-VW and complete remote license plate handling for pre inspected vehicles, which is the first time in Changchun.

On the same day, 9 groups of new car owners were also invited to visit the FAW-VW technology research and development laboratory and digital production workshop. From immediate ordering of OTD system, to transparent and efficient intelligent supply chain assembly, to customized flexible production and precise and automatic process, they had a close understanding of the whole process of high-quality car production and felt "intelligent manufacturing" Convenience.

As the core product of the FAW-VW SUV family, among the nine new cars delivered this time, the latest off the line Lanxun · Xunyo version of the modified car, which is positioned for consumers seeking high-quality driving experience, is equipped with a special "fun package", including 540 ° panoramic image, hidden ETC tachograph, high-intensity engine bottom guard, digital Bluetooth key 2.5 and other equipment.

In this 521 years, FAW-VW, together with the three brands of Volkswagen, Audi and Jetta, actively responded to the national policy of "trade in the old for the new" and gave back high value courtesies to users. Among them, the Volkswagen brand launched a series of comprehensive discounts, such as old for new, limited time, zero down payment, zero interest rate, 28 yuan ultra-low daily payment and other benefits; Audi brand provides up to 42000 yuan of replacement subsidies to provide different users with "exclusive products" and "privileges"; Jetta brand launched billion yuan subsidy renewal activities, including up to 10000 yuan replacement subsidy, 1 yuan car insurance benefit package, low down payment and exclusive car purchase gift package.

During the event, FAW Volkswagen also meticulously created a new version of Volkswagen brand App4.0. In terms of interface design, this upgrade draws on the classic popular modeling language and integrates the micro effect, so that the interface modeling is more unified and flexible. The industry pioneered the X-screen personality space and joined the intelligent assistant, so the emotional interaction experience is exquisite and vivid. In addition, App4.0 is deeply connected with online and offline services to build an all-weather car lifestyle for users from buying, understanding, using and loving cars.

"Over the past 33 years, FAW-VW has grown together with its families, and has gone through too many unforgettable journeys together, which has precipitated a precious friendship". Pan Zhanfu, the director, secretary of the Party Committee and general manager of FAW-VW, said that facing the future, the company will continue to cultivate "family culture", constantly promote technological innovation and product upgrading, and create a win-win situation with users, partners and employees, Live up to the expectations of "family members".