Original title: "Lying tour" is the first place for "Panda Train"

Pan Yangwei, reporter of China Tourism News, Bai Hua

What is the experience of "lying down and swimming" by train? Recently, a Y477 "Colorful Guizhou" Guiyang Xishuangbanna Laos "Panda Train" carrying more than 200 tourists started an 8-day journey of exotic customs from Guiyang Railway Station.

Mountains and rivers are far away, accompanied by pandas. The "Panda Train" is a tourist train operated by China Railway Chengdu Bureau Group Co., Ltd. It takes "Panda" as the design theme, and the interior and exterior decoration and various details of the body comprehensively display the regional cultural characteristics in various forms. Since the first "Panda Train" started to carry passengers in March 2021, the "Panda Train" has been constantly updated, deeply integrating tourism and train travel, and becoming a typical representative of the integrated development of "tourism+transportation".

Interesting collision cute new

The car body painted with giant panda patterns, the bed sheet and quilt covers printed with giant panda patterns, the rice balls and rice balls shaped like giant pandas... The "Colorful Guizhou" train runs all the way, with laughter and laughter in the carriage. Tourists taste food, enjoy the beautiful scenery, and enjoy the unique experience brought by the special tourism train.

This "Panda Train" adopts the travel mode of "special train+bullet train+bus". Tourists take the "Panda Train" to Xishuangbanna, Yunnan Province, and then transfer to the China Laos Railway International Passenger Train to Vientiane, Wanrong, Luang Prabang and other places in Laos, and travel to various tourist attractions by car.

"Stepping into the train feels like staying in a comfortable hotel. This journey is not tiresome, and we have begun to look forward to the next scenery." Zhai Guiping, a tourist who took this "Panda Train", said that after retirement, she was very keen on tourism. She heard from her friends about the opening of the "Panda Train", and immediately signed up.

It is reported that the "Panda Train" running around the country has special soft sleeper, advanced soft sleeper, advanced hard sleeper and other seats, providing tourists with a comfortable travel experience. In addition, the train has introduced the star hotel butler service mode, and is specially equipped with "Panda butler". "The train is equipped with complete living facilities, including shower, restaurant, chess and card room, KTV, etc., to ensure that passengers have a comfortable rest environment and rich entertainment space during long distance travel." Zhang Fuming, the panda housekeeper, said.

Some "Panda Trains" also have "Panda Post Office". "Panda Post Office" integrates railway culture, postal culture and panda culture. Tourists can collect special commemorative badges of the Panda Train in the stamp collecting area, and share postcards with relatives and friends in the delivery area. "Unexpectedly, the post office opened the 'Panda Train'. There are 'pandas' in the mailbox, postcards and postmarks. I will take more copies to share with my friends." Mr. Zhu, who loves stamp collecting, said happily.

It was launched together with panda themed postcards and panda commemorative medals, as well as panda ceramic cups and other cultural and creative features to show the interesting collision between culture and tourism.

Extension of cross-border outbound routes

In March this year, the "Panda Train Shifang" was put into trial operation for the first time, opening a 12 day trip of "flower appreciation and cross sea tour to South Korea".

On this trip, tourists take the "Panda Train Shifang" to Tai'an, Qingdao, Weihai, Luoyang and other places. It is worth mentioning that tourists also take passenger ships to Seoul, Pingze, South Korea, to visit Jingfu Palace, Qingwatai, Nanshan Hanwu Village and other well-known scenic spots, appreciate the customs and natural scenery of the Korean Peninsula, and experience the diverse transportation modes of land trains and sea passenger ships.

On April 25, the "Panda Train Shifang" once again set out from Liupanshui Station in Guizhou Province, leading tourists to the "Encounter Seoul, South Korea, and visit Qingdao, Shandong" China South Korea trip. It is worth mentioning that this trip also specially arranged a cultural exchange and performance between China and South Korea, so that tourists can feel the charm of "Han style" and "Korean style" together.

According to the person in charge of Southwest Railway Travel Service of Chengdu Railway International Business Travel Group Co., Ltd., the "Panda Train Shifang" is a special tourism train integrating transportation, accommodation and entertainment. Based on the new demand of tourism consumption of "silver haired people", the travel routes are carefully designed, and the special train opens the tourism mode of "two play, two play", that is, "playing in the daytime, walking while playing" And "more trips at the front line, one ticket to the end", to meet the tourism needs of passengers to the maximum extent, and give full play to the advantages of safety and convenience of special tourism trains.

It is not difficult to find that the cross-border tourism products launched by the "Panda Train" also incorporate local characteristics and international elements in product design, and develop cultural experience activities that meet the market needs of both sides.

"By creating differentiated tourism products, the 'Panda Train' can maintain its own cultural characteristics, promote cultural and tourism exchanges with other countries, and provide tourists with rich cross-border tourism experience," said the relevant person in charge of Chengdu Railway International Business Travel Group Co., Ltd. Southwest Railway Travel.

Better service optimization experience

Data shows that since its opening in March 2021, the "Panda Train" has passed Dunhuang, Gansu, Urumqi, Xinjiang, Ejina, Inner Mongolia, Xichang, Sichuan, Xishuangbanna, Yunnan, Wulong, Chongqing, Guiyang, Guizhou, Yantai, Shandong and other places, with a total of 79 trains and more than 20000 passengers.

In order to ensure the running quality of the special tourist train, since the opening of the "Panda Train", the route and stop platform of the special tourist train have been successively optimized according to the running time of the train, and the special entrance channel, ticket gate and waiting area have been set up, and special guidance has been implemented in the steps of entering the station, ticket checking, boarding and descending, so as to ensure the smooth travel of tourists all the way.

Since this year, China Railway Chengdu Bureau Group Co., Ltd. has actively responded to the demand of the tourism market, explored a new mode of cultural tourism integration, designed the route according to the four seasons theme of "spring flowers, summer summer, autumn scenery, winter health care", and launched new tourism products such as "China South Korea mountains and seas", "pattern Lugu Lake, human May sky", "Laos cross-border travel".

With the continuous launch of the theme product "Panda Train", in order to continuously improve the brand image of railway tourism trains, the next step, "Panda Train" will continue to explore and optimize the supporting service mode to meet the personalized, comfortable, convenient and diversified tourism market demand and provide passengers with better and better travel experience.

Taking Sichuan as an example, more boutique tourism train projects are accelerating and will gradually form a new tourism product system with high and low matching. At the same time, Sichuan will also actively promote the re upgrading of service experience, integrate more elements such as tourism performance, and explore the construction of new scenes of tourism and performance interaction.