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Original title: Eye catching artifact?

Zhao Chunqing/Tu Gongchang/Wen

According to the report of the Legal Daily on May 17, recently, there has been a lot of attention events without bottom line, such as "primary school students lost their winter vacation homework in Paris", "women were married after five months of pregnancy", "fed hospitalized mothers in law to eat instant noodles to abuse mothers in law", etc. According to the reporter's survey, the short video industry has now formed a complete set of content production models for how to attract users' attention. Its content usually goes through planning and design. Many videos will have shooting scripts, in which there are many fictional or deductive plots.

Shots are often linked to social hot spots, which can easily attract public attention. When the click rate hits the list in a short time, advertisers and partners will naturally come. One by one, the overturning events without bottom line show that the traffic without integrity will only be toxic in the end. Short videos are novel in form, but their content is still the foundation of their existence. The short video industry has been stirred up by the fact that they are not marked as posing videos with fictional elements. To stop this unhealthy trend, relevant parties need to crack down on "fake", increase the punishment according to law, and increase the cost of violations; The short video platform needs to make the traffic distribution system more "smart" and give more exposure opportunities to really high-quality short videos; Netizens themselves should also improve their network literacy, learn to make rational judgments and distinguish between true and false information. Don't miss the wind of the times and live up to the popularity of netizens - may the bottomless swing shooting in the short video industry become a thing of the past as soon as possible.