Original title: Everything you can see is beautiful, poetic and far away (theme)
——The activities of "May 19 China Tourism Day" are colorful (subtitle)
Interview group of China Tourism Daily
On May 19, the 14th China Tourism Day with the theme of "Happy China, Happy Life" arrived as scheduled. Various theme activities and measures to benefit the people emerged one after another, bringing a visual and spiritual feast to citizens and tourists.
Highlights of theme activities
On May 19, the Ministry of Culture and Tourism organized the online launching ceremony of "May 19 China Tourism Day" in 2024 and broadcast it to the whole network. The theme activity of this year's "May 19 China Tourism Day" adheres to the combination of offline and online activities, and carries out a series of publicity and promotion in the form of "theme month, theme week, and theme day". The enthusiasm of citizens and tourists to participate continues to rise.
The "May 19 China Tourism Day" activities have been carried out all over the country to provide citizens and tourists with a "feast". Xiaozhan Town, Jinnan District, Tianjin is very lively. The main venue in Tianjin was opened in the grand song and dance "Ballet in Spring". The small stilt performance and the song and dance "Beautiful China" in Jinnan District pushed the atmosphere of the scene to a climax, with continuous applause. The activity also set up a spring themed photo exhibition and a theme market. Tourists can experience Tianjin's traditional culture and enjoy authentic food in the atmosphere of flowers and green grass.
Featured cultural and tourism commodity exhibition, Siping "Jida Bowl" tourism food tasting... The main venue activities in Jilin Province focus on building an immersive cultural and tourism street to show the new achievements of cultural and tourism development in Jilin Province. Sun Guangzhi, Director of Jilin Provincial Department of Culture and Tourism, introduced that 119 activities were held in Jilin Province, including the 2024 Changchun "National Peony · Open to the Sun" Flower Appreciation Conference, and Jilin "Meet Mountains and Rivers · Celebrities" Concert.
On the beach, more than 10 intangible cultural heritage projects, such as the She folk song "Double Tone", Shouning wooden arch covered bridge technology, were unveiled; On the sea, take a motorboat to ride, feel the speed and passion... The main venue activity in Fujian and the Tour of Xiapu Binhai Carnival in Fujian were held in Dajing Beach, Xiapu County, Ningde City. "The sea and the sky are the same here. Walking on the beach, you can not only enjoy the intangible cultural heritage performance, but also experience the excitement of marine sports. It's a worthwhile trip," said Ms. Wu, a tourist from Jiangxi.
"Fujian is full of culture and mountains and rivers." Lin Liyong, a second level inspector of Fujian Provincial Department of Culture and Tourism, said that Fujian has launched 975 activities in succession to further release the potential of tourism consumption and let tourists "want to come again".
"We plan to launch 21 activities in advance to lead citizens and tourists to feel the charm of Tai'an." Zhu Li, vice chairman of the CPPCC Tai'an Municipal Committee and director of the Municipal Bureau of Culture and Tourism, Shandong Province, introduced that Tai'an launched the "Tai'an Youth · Different Young" 2024 Tai'an graduation travel season tour strategy, and held many wonderful events to enrich the tourist experience.
"We organized a self driving tour of 'One Hundred Automobiles and Motorcycles Crossing the Tourist Line of Taizi Mountain'. The self driving tour line runs along the tourist line of Taizi Mountain and passes through Linxia County, Hezheng County, Kangle County and Jishishan County, with a total length of 286 kilometers. We hope to show the beautiful natural scenery in the southwest of Linxia to tourists inside and outside Gansu Province." Director Ma Jianlin said.
People benefiting measures are full of sincerity
Tourism is an important way of life, learning and growth. In recent days, various places have launched a series of tourism initiatives to benefit the people and encourage citizens to go out of their homes and enjoy the fun and convenience of tourism.
During the "May 19 China Tourism Day", the government, enterprises, banks and businesses worked together more closely. Cultural and tourism departments around the country, together with industry associations, platform enterprises, telecom operators, financial platforms, etc., launched more than 6300 measures in seven categories to benefit the people, and issued more than 100 million yuan of consumer coupons, including preferential measures such as price reduction and free for scenic spots, and preferential activities such as free and discount for tourism enterprises.
"We highlight the characteristics of Beijing, highlight the benefits of cultural tourism, and meet the diverse needs of citizens and tourists with diversified preferential measures." According to the relevant person in charge of the Beijing Municipal Bureau of Culture and Tourism, Beijing plans to launch a large package of cultural tourism benefits the people, focusing on the launch of preferential tickets for ten "most enjoyable" attractions (projects), such as the iQiyi Theme Park, with a minimum discount of 30%. In addition, Haidian, Fangshan, Changping, Miyun and other districts also provide citizens with travel coupons.
Jingdezhen City, Jiangxi Province issued six action measures to "enjoy a happy life in the capital of porcelain". Cui Suxiang, member of the Standing Committee of the CPC Jingdezhen Municipal Committee and vice mayor of Jingdezhen City, introduced that during the theme month of "China Tourism Day", all inbound tourists will be free of tickets for scenic spots above 4A level in the city; For tourists from all over the world who belong to the Year of the Dragon, there is no big ticket for the scenic spot in the month of their birthday; For students from all over the world, if they recite a poem according to the requirements of scenic spots and cultural museums, they can enjoy the ticket exemption and reservation exemption policy of the day.
Various scenic spots in Shanxi are also competing to offer discount on tickets: on May 19, Pingyao Ancient City, Qiaojia Courtyard and Wangjia Courtyard will enjoy half price discount on tickets, Gypsum Mountain and Taihang Longquan Tourist Area will be free of tickets, and from May 18 to 20, Hongya Canyon Scenic Area will be free of tickets.
Shenyang Municipal Bureau of Culture, Tourism, Radio and Television of Liaoning Province, in conjunction with 519 cultural and sports tourism enterprises and businesses, launched measures to benefit the people, such as a discount of 5.19% on the market price of catering, hotels, scenic spots, shopping, etc., a group purchase price of 51.9 yuan, and a full reduction of 51.9 yuan.
At the same time, many cultural and tourism enterprises have also launched preferential products to invite tourists to enjoy a wonderful journey. Shenzhou International Travel Service plans to launch preferential measures for inbound and outbound tourism products in combination with summer sales promotion. "The relevant products are mainly small packages and customized tours, so as to better meet the diversified needs of consumers," said Wang Peng, deputy general manager of Holiday Company of Shenzhou International Travel Service Group.
Civilized tourism has become a common practice
Civilized tourism is an important symbol to measure the degree of civilization of a city. Taking the "May 19 China Tourism Day" as an opportunity, various regions have launched civilized tourism theme publicity activities to make civilized tourism deeply rooted in the hearts of the people.
Every plant, every landscape, every word, every action, every civilization. Since May, Hainan has set up civilized tourism publicity posts in many popular scenic spots such as Hainan Tropical Wildlife Park, carried out civilized tourism volunteer service activities, and popularized civilized tourism knowledge to tourists. Chen Tiejun, Secretary of the Party Leadership Group and Director of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, introduced that Hainan will vigorously carry out civilized tourism activities in the action of improving the quality of tourism services, constantly strengthen the publicity, guidance and demonstration of civilized tourism, vigorously advocate environmental protection, ecological protection, green travel, table civilization, and promote the formation of civilization, health New fashion of green tourism.
The departments of culture and tourism in Beijing, Tianjin and Hebei jointly issued the Proposal for Civilized Tourism and Honest Operation in Beijing Tianjin Hebei Culture and Tourism Market, proposing that tourists should enhance their awareness of ecological civilization, protect the ecological environment, maintain environmental sanitation and observe public order; Propose cultural and tourism enterprises to fulfill their corporate social responsibilities, consciously standardize their business behaviors, and protect the legitimate rights and interests of consumers; It is suggested that cultural and tourism practitioners should keep their promises, constantly improve their professional quality and service level, and improve their service quality awareness.
The directors of the cultural and tourism bureaus of 16 prefecture level cities jointly appeared to promote civilized tourism, several national level civilized tourism demonstration units in the province jointly issued the civilized tourism initiative, and organized and carried out the "everyone is welcome pine" volunteer service action for Anhui cultural and tourism. During the "China Tourism Day", the Department of Culture and Tourism of Anhui Province widely gathered cultural and tourism departments, tourist attractions, public venues Industry organizations and other parties work together to advocate the concept of civilized tourism in the whole society, and drive more citizen tourists to become advocates and practitioners of civilized tourism.
At the event site of the main venue of "May 19 China Tourism Day" in Anhui Province, volunteers wearing red vests, uniform badges and armbands can be seen everywhere, spreading the concept of civilized tourism and the spirit of volunteer service. Guo Fengwei, a volunteer, said, "Throughout the morning, there was an endless stream of tourists queuing up to receive the logo of 'Everyone is a welcoming pine' and the volunteer badge, and everyone became more and more enthusiastic about participating in civilized tourism publicity activities."
(Members of the interview team of China Tourism Daily: Yang Limin, Li Jinzhi, Zhu Wenwen, Liu Yuping, Zhou Chen, Li Jingyuan, Niu Ying, Wu Kaishi, Wei Biao)
