Original title: Opening of the First Rural Goods Loader Skills Competition in Fujian (introduction)
"Industry assisted revitalization" ushers in a highlight moment for "village broadcasting with goods" (theme)
CAMCE News (Worker's Daily - CAMCE reporter Li Runzhao) Academy, Diaolou, Ancestral Temple... On weekdays, the "awakening" of more than 100 overseas Chinese houses in Houhuang Village, Xitianwei Town, Licheng District, Putian City, Fujian Province is the early morning birdsong. Recently, the first skill contest of rural delivery live broadcast workers in Fujian Province, hosted by Fujian Federation of Trade Unions and organized by Putian Federation of Trade Unions, opened in Houhuang Village. On the same day, the "wake-up call" of the "most beautiful village in China" turned into a very popular "hawking voice" in the mobile phone live broadcast room.
In the basketball court of Houhuang Village, 21 standard live broadcast rooms with uniform size, shape and logo have become competition venues, and 21 groups of rural live broadcast teams with goods from all over Fujian compete in the cloud. Background data shows that in the short two hours since the start of the competition, the total number of people exposed in 21 live broadcast rooms of the competition has reached 5 million, and the total sales have reached 1.54775 million yuan. The anchors in the competition field let the "mountain products" and "sea products" in the countryside flow to the "big market" behind the camera through the "small screen" of mobile phones.
"This competition is not simply a 'sales assessment'." Huang Zhimeng, the chief judge of the competition and an associate professor of e-commerce at Meizhouwan Vocational and Technical College, told reporters that the competition has changed the previous competition mode of 'single category, unified selection' of live competitions, and has collected various distinctive agricultural products from all parts of the province, highlighting the "blessing element"; It has weakened the assessment of data indicators such as sales, click to clinch a deal conversion, cumulative number of viewers, and new fans, and paid more attention to the comprehensive assessment of players' comprehensive ability.
At the closing ceremony of the competition, Cao Weiwei, the anchor with goods of Fujian Huiteng Sporting Goods Co., Ltd., who has four years of experience in live broadcasting, stood on the podium of the first prize and harvested the highlight of his career by virtue of his wonderful performance in the live broadcasting room to speak for "Putian Shoes".
"This competition has made more people see the value behind the career of 'anchor'." In Cao Weiwei's opinion, compared with bringing goods for "standard products", rural anchor with goods needs more scientific planning, more three-dimensional staffing, more long-term accumulation, and more smoky expression. She looks forward to attracting more anchors to improve their skills of carrying goods and join the ranks of carrying goods to help rural revitalization under the demonstration effect of the competition.
"At present, traffic has become 'new agricultural materials', live broadcast rooms have become' new agricultural tools', and bringing goods has become 'new agricultural work'. The Internet economy has gradually become the key word to help rural revitalization." Zhu Rongliang, secretary of the Party Leadership Group and vice chairman of the Fujian Federation of Trade Unions, said that Fujian trade unions at all levels have focused on revitalizing key areas, key villages, and key enterprises, and carried out "one village, one product, one competition" It is a major form of labor and skill competition, promoting the transformation of competition results, and building a brilliant stage for the majority of workers and migrant workers to participate in rural revitalization.
It is reported that the trade unions at all levels in Fujian are vigorously carrying out the special action of "industry assisted revitalization", and exploring the practical path of the trade unions to help the overall revitalization of rural areas by promoting the "employment income increase" of migrant workers, the "skill improvement" of migrant workers, the "revitalization mission" of model workers and craftsmen, the "co creation of industry" of rural culture and tourism, and the "construction of associations and builders" of agriculture related fields.
