Original title: Multi efforts are required to change "energy" from cars (theme)
——The second report series of quality observation of consumer goods trade in (subtitle)
From the fourth meeting of the Central Finance and Economics Commission in February this year, which proposed to encourage and guide a new round of large-scale equipment renewal and the trade in of old consumer goods, to the Action Plan for Promoting the Trade in of Old Consumer Goods (hereinafter referred to as the Action Plan) issued by 14 departments including the Ministry of Commerce in March, the promotion of the trade in of cars for "energy" has been listed as one of the three key tasks of the trade in of old consumer goods.
At the end of April, seven departments, including the Ministry of Commerce and the Ministry of Finance, issued the Detailed Rules for the Implementation of Auto Trade in Subsidies, publicized the scope and standards of subsidies, as well as the application, review and distribution processes, and clarified the management of subsidies.
"Previously, only some models enjoyed the replacement subsidy, but now all models in the exhibition hall can enjoy the subsidy of the car company." Recently, a staff member of an auto 4S store in Beijing told reporters, "Not only that, the replacement subsidy this month is higher than usual." According to the staff of several auto 4S stores in Beijing, the replacement subsidy provided by the car company will be dynamically adjusted every month, Due to different subsidies for different models, the replacement subsidies provided by many brands are at a high level.
Multi local governments and car enterprises jointly promote the exchange of old for new
In the face of increasingly severe environmental pressure and national energy conservation and emission reduction goals, it is urgent to eliminate old vehicles and promote new energy vehicles. "By the end of 2023, China's car ownership has reached 340 million and 7.56 million scrapped cars have been transferred out. With technological progress and changes in consumer demand, the auto industry also needs to upgrade and transform to better meet consumer demand for efficient and environmentally friendly cars from the supply side." said Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers.
At present, in addition to the newly issued Detailed Rules for the Implementation of Car Trade in Subsidy, many places have also introduced local car trade in preferential policies. Chongqing, Shanghai, Tianjin Economic Development Zone, Guangxi Zhuang Autonomous Region and other cities have responded quickly to the call of the state and successively launched a new round of fuel vehicle trade in subsidy policy and new energy vehicle trade in policy. It is widely believed in the industry that the relevant policies and rules, such as scrapping and renewal, and trade in of old for new, have formed a positive interaction with local promotion and enterprise marketing, and are expected to promote the continuous release of automobile consumption potential.
The policy is favorable. What are the details of the car trade in? Yang Guang, executive deputy editor in chief of Yiche Auto's production economy, said: "The subsidies for trade in in China's auto market mainly come from two aspects. On the one hand, it is the subsidies given by the local government. Some cities have launched subsidy policies for vehicles with emissions below the national third level. If the car owners are eliminated or scrapped, the local government will provide certain financial subsidies to the car owners, ranging from several thousand yuan to tens of thousands of yuan. On the other hand, the car companies will also pay out of their own pocket to give consumers some economic compensation. If the original car is brand a, the consumer buys the brand b car of the enterprise, which is equivalent to changing from an old car to a new one. The car enterprise will give a certain amount of cash compensation to encourage the purchase of new cars. At the same time, the effect of exchanging the old for the new has also been achieved. "
In addition, Yang Guang also introduced that many places have launched financial subsidies made by car enterprises and local governments. "At this time, consumers may need to purchase the vehicle at the original price, and then the car enterprise will return this part of the discount to consumers, with a waiting period".
The staff of several auto 4S stores in Beijing told the reporter that in addition to the replacement subsidy, old cars can also be valued through second-hand cars, and part of the cost can be offset when buying new cars. This process is very simple, usually only takes half an hour.
Zhu Keli, the executive director of the China Information Association and the founding president of the National Research Institute of New Economy, said earlier that as an important part of modern life, the speed and quality of renewal of durable consumer goods such as automobiles directly affect the quality of life and happiness of consumers. By means of government support and enterprise concession, the cost of renewal can be reduced and the willingness of renewal can be increased, thus effectively stimulating the vitality and consumption potential of the automobile market.
The second-hand car market needs to be unblocked and activated
It is understood that after the old car is exchanged for the new one, the old car will probably flow into the second-hand car market according to the condition of the car. Yang Guang believes that the main problem in second-hand car trading is that the price is not transparent enough. Because most of the testing institutions are third parties, many transaction links are not transparent enough, and the price fluctuation is also very large. "Consumers don't have enough confidence in second-hand car transactions for fear of being killed. Especially with the explosive growth of new energy vehicles, batteries account for most of the cost of vehicles. Because there are still some deficiencies in detection in this regard, it directly affects the valuation and identification of second-hand new energy vehicles".
Xu Haidong introduced that the Action Plan proposed two aspects of work in improving the second-hand car system. First, promote the trade of second-hand cars, smooth the circulation of second-hand cars, reduce intermediate fees, disclose unclassified car data, encourage third-party platforms to provide services, and let the second-hand car industry develop in a standardized way. The core is to enable consumers to trade conveniently and confidently. For new energy used cars, it is proposed to strengthen the evaluation of their batteries and vehicles, promote the construction of new energy used car system, promote the healthy development of new energy used car industry, and remove the worries for new energy car consumers. The second is to support the development and expansion of second-hand car business entities and encourage the development of brand second-hand car enterprises. "These two aspects are the core foundation for the development of the second-hand car industry. Only when these two aspects are developed can the overall development level of the second-hand car industry be improved." Xu Haidong said.
At the same time, the Action Plan also emphasized further promoting the development of second-hand car exports. "The sound development of second-hand cars can better drive the consumption of new cars, and is also conducive to the implementation of trade in," said Xu Haidong. (Reporter Hu Xifeng)
