Original title: Splendid One Year Old Again
"If I go to China, on the hills of Guilin, go to Hubei to watch the Dragon Boat Race. Then I will turn to Shanghai, go to the Great Wall, and arrive at the Mausoleum of the First Qin Emperor at noon..." Last April, when French President Macelon visited China, this lovely French children's song "If I Go to China" became popular on the Chinese network.
In May this year, during President Xi Jinping's state visit to France, the Chinese version of "If I go to France" also resounded through Paris, "I want to look up at the wall of the Arc de Triomphe, climb the Eiffel Tower and look at the beautiful Greater Paris..." A group of Li and Miao children in national costumes and the Paris Borneo Children's Choir performed on the same stage, singing the "bosom friend" of the 60th anniversary of the establishment of diplomatic relations between China and France Love.
The place where the Chinese and French children sing in unison is the scene of the cultural exchange activities held by CCTV to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. During President Xi Jinping's visit to France this time, this people to people and cultural exchange activity was also staged on the banks of the Seine River, which continued to write a new chapter of "bosom friends" between China and France, who have a heart to heart relationship, harmony and resonance.
A masterpiece
Tao Lai and French Wisdom
What is "bosom friend" when meeting bosom friend in high mountains and flowing water? A bosom friend must be a "fellow person" who shares the same thoughts and respects each other.
This time, the front desk came to the event site with the elaborately produced "Ping" Yu "Jin Ren - Xi Jinping's Favorite Stories (international version), which paved the" background "of ideas and wisdom for this humanistic exchange, and further promoted the spiritual resonance between China and France.
"The way to govern the country is to enrich the people", "All things have their own way to live, and each has its own way to grow"... The poems and allusions quoted by General Secretary Xi Jinping slowly spread the ideological pedigree of China's governance and administration, and told the international audience that China has accumulated thousands of years of wisdom in green development, ecological civilization, rule of law construction, common prosperity, cultural heritage protection, etc, It also condenses the new era connotation and globalization value contained in the excellent traditional Chinese culture.
At the event site, many French friends congratulated and looked forward to the release of "Ping"'s "Words" - Xi Jinping's Favorite Stories "(international version):
"I believe that the broadcast of" Ping "Yu" Jin Ren - Xi Jinping's Favorite Stories "(international version) in France will provide an important opportunity for the French people to have a more comprehensive and in-depth understanding of China, inject profound and lasting cultural strength into enhancing mutual friendship and promoting friendly exchanges between the two sides, and at the same time bring inspiration to solve the hot issues facing the world."
——President of the French Constitutional Council and former Prime Minister Fabius of France
"Ping" Yu "Jin Ren - Xi Jinping's Favorite Stories (International Edition) shows the exploration results of Chinese modernization in a multi-dimensional way, allowing French people to have a more intuitive understanding of China's development achievements. In recent years, China has developed at an astonishing speed in terms of independent innovation in science and technology and strengthening the construction of ecological civilization. The solutions and wisdom from China are worth listening to. "
——Raffarin, former Prime Minister of France and President of the French Vision and Innovation Foundation
"Ping" Yu "Jin Ren - Xi Jinping's Favorite Stories (International Edition) was broadcast in France, which built a bridge between France and China to deepen understanding and enhance mutual trust. China's achievements in environmental governance and new energy technologies are gratifying and exciting. We are pleased to see France and China continue to carry out practical cooperation in the field of environmental protection and promote the healthy development of the world towards low-carbon and sustainable development. "
——La Lunde, former Minister of Environment of France and former Deputy Secretary General of the United Nations
Both France and China have a long history. The civilizations of the two countries are harmonious but different and complement each other, which stems from the respect and admiration for each other's culture. This year is the 60th anniversary of the establishment of diplomatic relations between France and China, and also the year of cultural tourism between France and China. We hope that both sides can take this opportunity to deepen exchanges and point out the direction for actively promoting the development of multilateralism in the world.
——Alose, Chairman of the France China Friendship Group of the French National Assembly
The launch of "Ping" Yu "Jin Ren - Xi Jinping's Favorite Stories" (French version) was reported by many French media, including AFP and the European Times. The content of the program was broadcasted in nearly 100 mainstream media in Europe and the world, such as Euronews and Daily Motion, to share the Chinese wisdom in the classics with the world.
△ Official website of Euronews
△ Daily Motion in France
There are more splendid stories worth recording and sharing. In addition to the blockbuster masterpieces, many original masterpieces of the main station, such as Don't Ask Xidong, Bright Jiazi, The Road of Friendship - Special Program for the 60th Anniversary of the Establishment of Diplomatic Relations between China and France, Witness 60 Years, Opportunity China, Everyone's Dream of Champions, also appeared on the banks of the Seine River. They use pictures to frame the meaningful moment of Sino French friendship, and write a moving course of civilized exchanges and mutual learning, people know and kiss each other.
In the lens of the front desk, the "past and present" of China France friendship is vividly visible: where does the "template" of China France relations come from, which is "independence, mutual understanding, foresight, mutual benefit and win-win"? What touching stories did the "friendship envoys" who made great contributions to the development of China France relations tell? How can Chinese hot words such as "Chinese modernization" and "new quality productivity" be unlocked one by one? Each frame of carefully shot pictures is like an exclusive "album" for the friendship between China and France. Each page is a beautiful memory worthy of careful recording and commemoration.
Media cooperation hand in hand
Friendship goes further
Civilizations are colorful due to exchanges, and rich due to mutual learning. The process of civilized exchanges and mutual learning cannot be separated from the role of the media as a bridge. In recent years, the Head Office has continuously deepened exchanges and cooperation with French media partners to promote people to people connectivity and enhance friendship and mutual trust through media power.
A cup of tea is blended into the spiritual blood of Chinese people in the East, pure and elegant, and becomes a part of daily table culture in the West, pure and direct; With a pile of soil, you can calcine beautiful blue and white porcelain in Jingdezhen, and pour unique Delft blue pottery in Holland
The "dialogue between the East and the West" and "wonderful reaction" between these intangible cultural heritage treasures took place in the series of programs "China Europe Intangible Cultural Heritage" jointly created by CNOOC and Euronews. The program is spread in 10 languages, including English, French, German and Italian, on the TV, digital and social media platforms of European news stations. Through questioning the root of civilization, it outlines the context of eastern and western civilizations, and arouses the cultural resonance of the audience with vivid and fresh stories.
This time, the cooperation between the Head Office and it has become more pragmatic - the two sides jointly signed a memorandum of cooperation, which will continue to jointly launch the special program "China EU Intangible Cultural Heritage" around the 60th anniversary of the establishment of diplomatic relations between China and France, and further expand cooperation in content joint production, brand events, resource sharing and other aspects.
Pedro David, chairman of the board of directors of Euronews, said that the quality of content cooperation between Euronews and China Central Radio and Television is very good. At present, the two sides are cooperating under the cultural theme. In the future, they can continue to expand their cooperation areas and continue to cover economic and commercial topics. It can be expected that with the strong cooperation of China EU media, more understanding, mutual learning and cooperation among different civilizations are taking place.
Sino French friendship
How else to tell?
There are many ways to celebrate friendship. It is one way to shoot a video and make a precious "friendship album", and it is also one way to call friends to share stories of the past... When the front desk comes to romantic Paris, it organizes a "friendship anniversary celebration" of "bright friendship between China and France" for the 60th anniversary of the establishment of diplomatic relations between China and France. How can the beautiful moment of Sino French friendship be opened?
Let's welcome the "witness" to tell us the story of friendship
The vivid narration can most move people's hearts. The 60 year friendship between China and France also covers the time experienced by three generations of a family. At the event site, the rostrum invited Goval de Gaulle, the nephew of General de Gaulle, Cui Donghui, the son of Chang Shana and other witnesses and witnesses of "Sino French friendship" to share the stories of Sino French friendship of three generations of their families.
"As a photographer, I have always used my camera to record the impression of China and the face of China, hoping that more French people can understand the real China and continue the friendship between the family and China." The Chinese story of the De Gaulle family can be heard in the story of Gevard de Gaulle, and seen in the on-site photos he brought, It can also be seen in programs such as "Great Wisdom and Courage Beyond the Times - Approaching Charles de Gaulle" and "Three Generations of Chinese Fate of Charles de Gaulle's Family" carefully produced by the main station.
△ General de Gaulle's nephew Geva de Gaulle shared on the spot
"Today, I was also entrusted by my mother to bring her own design manuscript - it was created for the stone carvings and flower decorations on the wall of the Shanxi Hall of the Great Hall of the People of China, which extracted the Dunhuang pattern elements in the Northern Wei Dynasty." The story of Chang Shuhong's family, the "patron saint of Dunhuang", unfolded one by one. The "Dunhuang Sentiment" of several generations contains the story of mutual learning between Chinese and French civilizations, and the master station documentary "Dunhuang Sentiment" (French version) released on the scene further tells the French audience about the brilliant Chinese art and the mutual reflection of Sino French love.
△ Cui Donghui presented precious manuscripts to the front desk on behalf of Chang Shana
Releasing the power of science and technology to write a new chapter of friendship
When the "progress bar" of friendship has been pulled up to the present, we will see how the front desk can use its scientific and technological power to add color to the Sino French story. When dealing with good friends, you must take out the most precious things. How to show the beauty of Chinese traditional culture to French friends? A special digital exhibition of "Chinese Art Promotion Plan - Millennium Tone", which uses digital technology to present the unique charm of Chinese civilization. When 3D ancient paintings are restored, 4K HD reading AIGC and many other high technologies have joined the battle. Chinese art works that "live" and "move" can certainly capture the hearts of many French audiences.
How to share the charm of China's national treasure with French friends? An immersive light and shadow exhibition of "Panda Planet" is ready to launch a 360 degree "cute attack" on every visiting friend. Modern digital art, sensor interaction, high simulation device scenery, immersive fragrance system, multi sensory experience and many other technologies will not only show the world the charmingly naive nature of China's national treasures, but also vividly present the philosophy of China's ecological civilization.
The site also released the "Most Beautiful" Encounter in the Hometown "fusion media activity planned and launched by the front desk, an AI enabled promotional film, which shows the latest exploration results of Chinese media in the field of generative AI technology, and also writes more friendly chapters of" two-way travel "between China and France in rural areas.
At the event site, Fabius, Raffarin and others, accompanied by Chief Executive Shen Haixiong, specially met with representatives of Chinese artists Sun Xiaoyun, Wang Xijing, Zhu Bingren, Fan Yang, Cao Jun, Wang Jiafang, He Jialin, Huang Jian, Xu Hongfei, Wang Yingsheng, Qiu Ting, Cui Jingzhe and Wang Zhiwen who attended the Chinese art exhibition "From Beijing to Paris - the Chinese and French artists' Olympic trip", Cui Donghui, son of Chang Shana, "the daughter of Dunhuang", and Zhang Hong, member of the International Olympic Committee, congratulated the success of this cultural exchange activity and the Chinese art exhibition, and expressed their sincere gratitude to the Chinese artists for actively promoting Sino French cultural, sports and art exchanges.
This people to people and cultural exchange activity featured "practical" masterpieces, "heart to heart" talks from Chinese and French friends, achievements of cooperation agreements on paper, and visions of a bright future in science and technology... Many important guests present gave positive comments, "I'm glad to see the forum hold people to people exchange activities taking the opportunity of the 60th anniversary of the establishment of diplomatic relations between France and China" "The main station has played an important media role in promoting cooperation between France and China in the fields of culture, film and television, tourism, youth exchanges, etc." "The high quality audio-visual works of the main station transcend the boundaries of culture and language, touching the hearts and minds of audiences around the world"
The songs of Chinese and French children are still echoing and intertwined - French children are looking forward to going to China, and Chinese children enthusiastically sing their hometown to France. Although the language is different, the children's voices are also clear and full of hope and blessings: I wish the bosom friend a long friendship and peace on earth.
