Six steamed buns for 7 yuan, 12 dumplings for 7.7 yuan, and a plate of chicken for 1 yuan... These real discounts are really happening around the citizens.
The "May 5th Shopping Festival", the first of its kind in Shanghai, not only drives the continuous release of the consumption power of shopping centers, but also ignites the enthusiasm for consumption in places closest to people's livelihood. Ten days after the opening of the "Shanghai Snack Festival" under the guidance of the Municipal Commission of Commerce and led by the Municipal Federation of Commerce, citizens and tourists have taken to the streets of Shencheng to "taste snacks". Our reporter recently visited many snack bars and snack markets at home, and found that the discount was very strong, which really helped to stimulate consumption.
"One steamed bun"
Let merchants find business opportunities
At about 3:00 p.m., Barbie Steamed Bun Jing'an Xincheng Store was not the peak time for Barbie Steamed Bun, which mainly engaged in breakfast, but there were still many people in the store to buy "breakfast". "Consumers mainly come to buy large packaged food." Liu Huiping, chairman of Babi Steamed Bun, said that during the epidemic, many consumers' shopping habits changed. The 12 steamed buns in bags in the store sold very well, which was suitable for the whole family to eat breakfast. "At the peak of the epidemic, half of the sales in the store came from large packaged food, which helped us overcome the temporary difficulties".
Thanks to the latest "freshness locking" technology, some frozen steamed buns and steamed buns can now have a shelf life of up to 30 days. The reporter saw in the store that the "No. 1 Combination of Fresh Bags" that was being sold at a special price was 13 yuan at the original price, but only 7 yuan after 50% discount. Next, the online and offline prices of fried dumplings and boiled dumplings are 50% off in turn, which is quite affordable. Not only that, Barbie steamed buns also launched a new product - spicy crawfish buns during the snack festival. "The new product sells very well, with an average of 200 to 300 crawfish buns sold in each store every day, and 300000 in the city." Liu Huiping said.
Data shows that last week, the overall sales of each store in Barbie Shanghai increased by 18% month on month, and the recovery effect of market consumption was obvious. "We have adjusted the goal of opening new stores in high-tech industry. Shanghai originally planned to open 140 to 150 new stores this year, but now it has increased to 180." Liu Huiping said that by the end of last year, there were about 3000 stores of Barbie Steamed Bun nationwide, and now it is expected to add 800 stores.
"A plate of chicken"
Drive the recovery of dinner passenger flow
The sign at the entrance of Heji's small dish Jinyulan Store is very eye-catching - order a full meal and add 1 yuan to get a plate of salt baked chicken. "The four stores I am responsible for send out about 500 plates every day, attracting many consumers to shop." Yang Hai, the regional general manager of Hutchison Snacks, was very satisfied with the sales volume.
Spend 1 yuan to buy a plate of chicken. Judging from the book, the consumer must have gained substantial benefits, while the merchant lost money. However, Yang Hai believes that the business hours of Hutchison snacks cover breakfast, lunch and dinner. Judging from the current passenger flow distribution, lunch is the best recovery, but the dinner market still needs to boost confidence, and the activity of adding 1 yuan to get a plate of chicken is aimed at the dinner market. According to the data, Hutchison Snack has 12 stores in Shanghai. During the week from May 15 to 21, about 3000 pieces of salted chicken have been given away, which directly leads to more than 1000 tables. According to the average sales of 400 yuan per table, the additional turnover is about 400000 yuan.
During the Snack Festival, for the brunch market, four stores including Hutchison's Jinyulan Branch, New East Asia Branch, Daning Branch and Kongjiang Branch launched the activity of "50% or 80% discount for Shanghai's breakfast and lunch snacks coupons" on the public review, which is also unprecedented. Yang Hai said that up to now, more than 500 coupons have been sold in this activity, and the customer flow to the stores has increased by 20%. "If the average price of breakfast and lunch tables is 200 yuan, the additional income of the four stores will exceed 100000 yuan".
"One Market"
Attract consumers from far and near
A poster of the series of activities of "Learning to make Shanghai dim sum with masters" with a tight schedule was posted at the gate of Zhenru Gaoling Market. On May 23, the first walnut pastry tasting and making activity was held in the market. The master of the Shanghai pastry shop taught the children how to bake, knead flour, eggs, sugar, oil, and sprinkle sesame seeds into the oven. After 15 minutes, the delicious walnut pastry was ready. The person in charge of Gaoling Market told reporters that after the opening of the Snack Festival, there will be activities here every day. In the coming days, there will also be special Shanghai dim sum making activities such as Fuchun Xiaolong, Shaomai, Tangyuan, and so on. The citizens are very enthusiastic to participate.
The reporter learned from the Municipal Commercial Federation that since the launch of the "Shanghai Snack Festival", citizens have experienced the benefits and convenience at home. Among them, as one of the main venues of the event, Zhenru Gaoling Fair had 45 merchants participating in the event. Among them, outfield enterprises attract attracted consumers and surrounding residents with competitive products or new products at large discounts, and the turnover greatly exceeds the expectations of participating enterprises.
The person in charge of the fair said that the snacks in the infield were more diversified and more preferential, which attracted nearly 20000 people a day. The daily turnover of merchants basically increased by more than 60%. The turnover of some brands, such as Fuchun Xiaolong, increased by 203% compared with the usual weekend. The "Four King Kong" of Tate De Lai increased by 141%, and the sales of Xiande Lai, Dahuchun, Gongdelin, Dafugui, Xiaoshaoxing and Shen Dacheng doubled. (Reporter Xu Jinghui)
