To welcome the Spring Festival and show the charm of intangible cultural heritage, Dalian Digital Culture Museum, with the theme of "inheriting intangible cultural heritage and healthy life", launched four online segments: "anchor shows you intangible cultural heritage", "intangible cultural heritage exhibition theater on the cloud", "intangible cultural heritage workshop" and "Dalian intangible cultural and creative products", so that citizens can feel the charm of intangible cultural heritage. The event was hosted by Dalian Culture and Tourism Bureau, Dalian Public Cultural Service Center, Dalian News Media Group, and undertaken by Dalian Intangible Cultural Heritage Protection Center, Dalian Digital Culture Museum, etc.
The reporter learned that this activity aims to promote the protection and inheritance of intangible cultural heritage in Dalian, fully demonstrate the fruitful results of the excellent intangible cultural heritage protection practice in Dalian, further improve the people's awareness of intangible cultural heritage protection, and inherit and carry forward the excellent traditional Chinese culture. In the critical period of Dalian's fight against the epidemic, we will focus on traditional sports, traditional medicine and catering intangible cultural heritage projects, carry out online publicity and display activities for intangible cultural heritage, popularize intangible cultural heritage knowledge, and promote the concept of healthy life.
It is reported that intangible cultural heritage projects such as traditional medicine and catering have accumulated the wisdom and practical experience of Chinese people's health care for thousands of years. Intangible cultural heritage items of traditional sports, such as Kung Fu and Yanqing Boxing, are easy to learn and can help strengthen the body, relieve stress, and improve human immunity. This time, many inheritors of intangible cultural heritage were invited to teach online on the WeChat platform of Dalian Digital Culture Museum, which has become a daily exercise for many people at home. In the current critical period of epidemic prevention and control, exhibition activities focusing on intangible cultural heritage projects such as traditional sports, traditional medicine and catering will play a positive role in advocating the public to establish a healthy life concept, inherit and carry forward the excellent traditional Chinese culture.
Online activities also help intangible cultural heritage inheritors to realize the value of skills and promote the inheritance of intangible cultural heritage through the consumer side. Intangible cultural heritage has a unique advantage in driving home employment. At present, efforts from the consumer side will help intangible cultural heritage inheritors broaden their sales channels, let intangible cultural heritage inheritors test their works through market sales, timely and comprehensively understand the needs of the current people, further improve their skills, and promote the inheritance of intangible cultural heritage. At the same time, the theme of online intangible cultural heritage inheritance activities was determined as "healthy life of intangible cultural heritage inheritance", aiming to promote the protection and inheritance of intangible cultural heritage in Dalian, fully demonstrate the fruitful results of excellent intangible cultural heritage protection practices in Dalian, further improve the people's awareness of intangible cultural heritage protection, and it is of great significance to inherit and carry forward the excellent traditional Chinese culture, which is conducive to the popularization of intangible cultural heritage knowledge, Publicize the concept of healthy life.
The outstanding feature of this online activity is that it is close to young people and carries out intangible heritage inheritance activities in a way that young people are easy to accept and willing to participate. The online platform is an important medium for young people to gather and be active. The intangible cultural heritage inheritance activities are held online because of the impact of the epidemic and also because of the consideration of making more young people easy to accept, participate and be willing to participate. The design and arrangement of this activity fully consider the characteristics and preferences of young people, such as using social platforms such as Tiaoyin and Weibo, where young people gather, to launch live broadcasts, encourage young people to participate widely and understand the intangible cultural heritage around them; The special film "Exploring the Intangible Cultural Heritage Workshop" and the "Intangible Cultural Heritage Performance Theater on the Cloud" were launched to popularize the knowledge and protection concept of intangible cultural heritage to more people. Young people are also an important group for the protection of intangible cultural heritage in Dalian. The launch of intangible cultural heritage publicity and display to the public, especially young people, not only meets the personalized and diverse cultural needs of young people, but also enables more young people to appreciate the style of China's excellent traditional culture, enhance cultural self-confidence, and pass on Dalian's excellent traditional culture Innovation-driven development. (Reporter Zhao Nailin)
