Launching ceremony (photo provided by Shanghai Taiwan Affairs Office)
On March 28, www.taiwan.com.cn, recently, the third cross-strait and Hong Kong and Macao undergraduate advertising contest and the launching ceremony of dentsu Z-Star 2024 was held in Shanghai.
It is reported that compared with the previous two events, this year's event will expand its scale. There are two major projects, dentsu Z Camp and management trainee, to attract and cultivate more outstanding young talents by setting up a rich track. The dentsu Z-Star talent project is an important innovation of global advertising companies. It has attracted many top young talents for the advertising industry, who represent the ideas of the latest generation of young people.
Chen Zhimin, Vice President of Fudan University, said that Fudan University, as one of the sponsors, has held various student activities in Hong Kong, Macao and Taiwan in recent years, and hopes to take this opportunity to let more students from Hong Kong, Macao and Taiwan come to Shanghai to better understand Shanghai and the motherland. He emphasized that in the education and training, Fudan University has always adhered to the principle of parallel theory and practice, and the academic community is closely integrated with the industry. In the era of artificial intelligence, universities need to focus on academic research, talent training, practice and other aspects of the advertising industry, and also hope to use this influential platform to promote mutual promotion and common growth between Hong Kong, Macao and Taiwan students and mainland (mainland) students.
Shen Guolin, director of the Hong Kong, Macao and Taiwan Affairs Office of Fudan University, Li Xu, deputy director of the Hong Kong and Macao Affairs Office of the Shanghai Municipal People's Government, and Chen Minyuan, chief creative officer of China Telecom, came on the stage to issue letters of appointment to specially invited instructors of four tracks, namely, new media artists, AI geeks, cultural interpreters, and social players.
This competition is under the guidance of the Ministry of Education and co sponsored by Fudan University and Diantong Group. (Jointly reported by www.taiwan.cn and the Taiwan Affairs Office of Shanghai Municipality)
