◆ Cartoon/Wu Zhiru
□ She Huimin
Input a few words, and you can generate a 60 second video with realistic scenes, smooth actions and rich details! Recently, the American artificial intelligence research company OpenAI released the Wensheng video model Sora, which set off another wave of artificial intelligence craze with amazing performance, and also made many people panic - will my work be replaced by Sora? Do I have to invest in Sora quickly so as not to miss the profit outlet?
At present, The Sora model has not yet been open to the public for registration, only released a number of demonstration videos and technical guidance, and opened internal testing for some experts. However, there have been a large number of advertisements selling Sora related courses on the Internet, which mostly provide public information that can be retrieved on the Internet. There are few practical original content, which is suspected of "cutting chives".
In recent years, the general trend of the development of artificial intelligence technology has made the problems facing more and more complex, and the threshold of application has become lower and lower. You can't gain too much information and technical advantages by attending various expensive training courses before the implementation of new technologies. If you just want to use Sora as a tool, don't worry. As a new technology, Sora will have a process of landing applications. This process will take time, and there will also be iterative updates of technology. The general trend is definitely easier to use, just as we can use applications on smart phones without special training now.
In the face of new concepts and technologies, investment institutions should not rush to spend money with the wind. Only by sober judgment can we find real valuable investment opportunities. As far as Sora is concerned, whether it is to attach importance to and learn from its successful experience, or to judge and analyze the risks it faces, it can find gold digging points.
From the perspective of successful experience, Sora once again verified the feasibility of ChatGPT's route of "striving for miracles", and the investment in computing power deserves attention. ChatGPT is the last star product of OpenAI. The company believes that if a machine reads a large number of words, it can understand the language and even the world. They spend huge amounts of money to purchase huge amounts of computing power, and use massive data for continuous training, bringing about the emergence of intelligence, Both ChatGPT and Sora have achieved the effect of rolling similar products since their debut. Before Sora was released, there were star products of Wensheng videos on the market. For example, Runway can generate video for up to 16 seconds. But Sora launched a 60 second video as soon as it was launched. A longer video means higher consistency requirements and more detailed picture descriptions. The technical difficulty and computing power consumption will increase exponentially with the growth of the generation time.
Computing power is one of the core elements of the digital economy. Behind Sora's success is a power calculation contest. With the development of artificial intelligence, computing power shows a huge market demand. To develop the AI industry, China must accelerate the construction of a number of intelligent computing centers, and also accelerate the construction of a national integrated computing network.
From the perspective of risks, Sora has intensified the fear of "deep forgery". The anti fraud technology of artificial intelligence, which uses "magic" to defeat "magic", needs to be upgraded, and also has a good investment prospect. Generative AI can not only imitate "my face", but also "my voice, expression and action". Such "deep forgery" makes fraud, rumor making and other illegal and criminal acts impossible to prevent. Sora can quickly produce a large number of lifelike short videos, which may make counterfeiting easier.
After entering the era of artificial intelligence, we will encounter many unprecedented network security challenges. We should not give up on new technologies for fear of choking. On the one hand, we should strengthen the construction of the rule of law and regulatory mechanism, and on the other hand, we should encourage AI enterprises to continuously upgrade anti fraud technologies. Only by combining "technology+governance" can we ensure the healthy development of new industries.
In short, Don't panic when Sora is angry. More speed, less speed. If you look at the right direction and move forward, you may be able to get the bonus.
(Source: Economic Daily)
