Fast transit network The news on January 12 (reported by Li Nan) recently Applet The first appearance of the platform marks the official launch of the public beta of the fast hand applet. Open class of fast hand applet introduced fast hand applet game Ecology technology Description and commercialization rules. It is understood that the daily life of the fast hand applet platform has exceeded one million in the internal testing stage.
In the open class, the quick speaker shared the ecological analysis, technical intervention guidance and commercialization rules of small programs and games with development People and audience explore "short video +Applet internet New path in the second half.
It is reported that the quick hand applet ecosystem is divided into three types of products: content, tools and services. "Applets are first used as a connection to connect developers and consumers based on the basic capabilities provided by the platform. When consumers' behavior on the platform is mainly content consumption, the connection will inevitably revolve around content consumption. Fast hand applets extend the content boundary through rich content ecology", introduced by the fast hand speaker.
Focusing on how to introduce vertical content in batches, how to introduce and guide users to consume professional content, how to improve the production power of professional content producers, and how to make the platform a marketing position for brands/businesses, the quick side made a detailed introduction.
In addition, content distribution, short video attachment and cashing chain channels are also the content that developers care about, and fast hand applets have achieved precise optimization. For example, in the information flow recommendation scenario and in the search content card, the user can directly call up the applet by clicking the content card to realize the efficient connection of the content. In terms of short video attachment, after the applet is associated with the setting page, when the user watches the video, it will automatically switch to a strong style after playing for 5 seconds to guide the user to click.
For the scene based distribution form of short video mount, quick hand provides two forms of production side manual mount and batch mount. When users consume short videos and need more services, they can directly jump to the applet through the lower left corner. In terms of the use of functions, Fasthand hopes that the applet is an extension of the content, which must ensure the relevance of the content.
In terms of liquidity, we provide advertising components and payment capabilities to support developers' liquidity. It is reported that the current advertising component is in internal testing and will be open to developers around the Spring Festival.
At present, the quick hand applet has been open for registration, and developers can use（ mp.kuaishou.com ）Registration is required. The launch of some distribution capabilities requires developers to configure their applets in the background after they go online. Generally, developers can go through five steps from registration to application.
At the same time, quick hand games are also upgraded to small program games, opening up two major connection channels: first, the game center, games near the same city and other centralized scenarios. The platform will give all games a certain amount of testing, and then optimize the configuration of traffic according to the comprehensive data such as inventory and revenue; The second is the quick content scene, which distributes small games through video content+PLC entrance and other ways.
The express side also said that the next step would be to systematically build the platform capacity, upgrade the operating environment, and focus on the expansion of the "content with distribution" model and the cultivation of the author ecology. With the continuous upgrading of platform capabilities and growth capabilities, Fasthand will further promote the openness of the platform, especially for developers. Tools such as graphic components, video advertising components, video+composite landing page components will be launched in succession, giving more open capabilities and operational space.
In 2020, there will be 20 million creators who will earn income from the daily life of 302 million fast hands. Fasthand has become a national short video community The community has formed a new convergence of rich content, social and business. At the event, Fasthand announced that its business ecology would fully enable the commercialization of small programs.
At the beginning of 2021, the launch of fast hand applets will become an important part of the fast hand ecosystem, which will further enrich the content form of the video platform, expand the content boundary, empower developers, achieve more efficient business transformation, and also bring users a more convenient and smooth content consumption experience.
