Get through the training link of high-level marketing talents, and accelerate the construction of talent echelon in the marketing industry. Recently, the magnetic force school held the second high level certification meeting for quick marketing. Ten high-level marketing talents, who broke through hundreds of industry elites, successfully passed the strict evaluation of multi-level, multi-dimensional and multi perspective, and finally won the certification of "advertising marketing experts" awarded by Fast Hand. At the same time, they will enjoy multiple benefits brought by the fast hand advanced certification together with their agent companies.
Zhang Guohua, President of China Advertising Association and Global Vice President of International Advertising Association, participated and gave guidance in the form of online video. He affirmed that as a marketing service platform, Fast Hand Magnetic Engine can launch such a project to help the development of marketing talents, which is meaningful to the whole industry. In the process, it is hoped that each participant can significantly improve their ability level to better display the marketing content in the digital era.
At the same time, Zeng Huangcheng, the chairman of Guangzhou Tianji Group, Zuo Yuyao, the general manager of Ningbo Maili Network Technology Co., Ltd., Luan Yiwen, the senior vice president of Zhiwei Technology, Ye Jin, the general manager of the product efficiency operation center of the cloud and all media business group of Guangdong Guangyuan Group, He Li, the general manager of Chengdu Zhirui Video Culture Communication Co., Ltd Gao Siwei, General Manager of Jilin Ruiya Technology Co., Ltd., Chen Mengyan, Operation Director of Youju Interactive North China, and Feng Chao, Vice President of Fast Hand Magnetic Engine, Liu Xiao, were the judges' guests.
Under the general trend of integration of marketing and operation, Internet marketing talents have become the key driving force for enterprise operation and development. As a marketing capability certification system launched by the Fast Hand Magnetic Engine, since its launch in 2019, Fast Hand Marketing Certification aims to promote enterprise marketing efficiency and lead the healthy and efficient development of the industry. It has attracted more than 100000 Internet advertising practitioners, and Zhengyuanyuan has continuously delivered a large number of effect, e-commerce and brand marketing talents to the industry and ecological partners.
In order to further optimize the construction of talent echelon, the quick marketing certification system is also continuously upgraded. Now, by defining clear standards for Internet marketing talents and creating a three-tier professional growth path of "early middle high", quick marketing certification has formed a whole set of capabilities including closed-loop capability assessment, course learning, examination certification and professional strengthening, which not only enables Internet advertising practitioners to achieve skills and career advancement, It also provides solutions for enterprises to reserve marketing talents.
As the highest level of fast hand marketing certification, this fast hand advanced marketing certification focuses on business practice, emphasizing the industry experience and methodology with innovative practical value and reusability. The platform plans three research directions of "global e-commerce marketing, effectiveness advertising marketing efficiency improvement, and content and material creative marketing", attracting more than 100 research topics from agency partners to actively participate in certification defense. After a six-month review of the promotion mode, ten contestants stood out and entered the final defense, bringing cutting-edge case practice and marketing methodology.
The guest judges gave more professional and fine-grained guidance to these ten elite players around many evaluation dimensions, such as writing quality, practical content, methodological precipitation, reuse value and on-site presentation, to help them become more universal in terms of methodological precipitation.
According to the comprehensive score, Sun Jiaxing from Hainan Linjiao Technology Co., Ltd., Lao Baiqian from Guangdong Advertising Group Co., Ltd. and He Chunsha from Chengdu Zhirui Video Culture Communication Co., Ltd. won the top three.
Sun Jiaxing carefully analyzed the marketing pain points of the automobile industry, and summarized the "3C model" of improving quantity and efficiency with the help of several successful cases in Fasthand; Laupachan has built a model for improving the effect of the automotive industry's back link, closely tied to the application of quick marketing tools to improve efficiency, and explored a unique methodology with great reuse value; He Chunsha combined the 4I principle and the practical experience of fast hand platform launch, and refined the efficient launch method that is ready to use. The methodology summarized by the three players has been verified in practice, which is also the meaning of the topic of advanced certification of quick marketing.
In the digital era, AI and other cutting-edge technologies are constantly changing the business economy and reshaping the marketing pattern, which not only brings more uncertainty to the long-term operation of enterprises, but also further expands the gap of complex high-level marketing talents. Therefore, Fast Hands Magnetic School continues to polish the Internet marketing talent training mechanism, expand the talent team, integrate industry resources, and work with ecological partners to continuously optimize and improve the professional certification system of marketing ability, and continue to deliver marketing momentum to the industry.
After four years of innovation iteration and more than 100000 person times of participation in practice, quick marketing certification has gradually found a complete link to accelerate the construction of marketing talent echelon and lead the industry to improve efficiency and innovation. In the future, Fast Marketing Certification will continue to gain insight into the needs of the industry, help marketing talents at all levels grow, and empower ecological partners and the entire industry.
(Li Mingdan, editor of Songhuajiang.com)
