AI boosts the digital transformation of Shanxi's cultural and tourism industry
Shanxi Provincial Committee of the Democratic League
General Secretary Xi Jinping pointed out that: "Artificial intelligence is a strategic technology leading this round of scientific and technological revolution and industrial reform, with a strong 'head goose' effect of spillover." Shanxi is a province with large cultural resources, and the application of artificial intelligence technology can effectively promote the deep integration of new technologies and the cultural and tourism industry, and boost the digital transformation of the cultural and tourism industry. At present, the development, application and promotion of digital cultural and tourism resources in our province are still in the primary stage, lacking the ability to provide tourists with high-level cultural promotion services, it is difficult to enhance tourists' sense of experience of Shanxi culture, and it is impossible to form sustainable tourism resources with cultural attraction as the core. To this end, it is recommended that:
1、 Use AI to innovate business model
The development of AI has provided new possibilities for the innovation of the cultural and tourism industry. We should vigorously promote AI to empower the cultural and tourism industry and promote industrial upgrading. Build a provincial tourism platform, create an intelligent virtual mountain tour to the west, and build the main scenic spots of our province through digital twins, 3D modeling and other technologies 3D model. Tourists can roam freely in the 3D scene, and enjoy the scene 360 degrees without dead corners. Upgrade the tourism performance business, and create high-quality programs with a sense of future, science and technology, visual impact and emotional resonance by combining virtual people, intelligent robots, live performances, light and shadow stunts and other digital technologies. Innovate the integrated marketing mode of culture and tourism, and accurately analyze the potential needs of tourists through big data mining, cloud computing parallel recommendation and other intelligent technologies. Then use the AI big model to innovate cultural and artistic products, cooperate with cultural and tourism operators, and customize cultural and tourism art works and featured products.
2、 Use artificial intelligence to innovate the construction of scenic spots
Through big data analysis and intelligent optimization, improve the supporting construction of scenic spots, update and optimize the operation service process. Relying on big data analysis technology and video communication cloud technology, collect and release the real-time passenger flow, regional heat map and other data information of the scenic spot, help the scenic spot adjust the management plan in time, and effectively solve the congestion problem in the peak period of the scenic spot; Develop immersive experience tourism, use large screen projection, interactive induction and other methods in the scenic area, and use virtual reality and augmented reality technology to enable tourists to have subjective interaction, so as to obtain a virtual reality integration and super immersive tourism experience different from traditional tourism; The supporting facilities will improve the informatization and intelligent infrastructure of the scenic spot, improve the construction of the intelligent ticketing reservation system, the tourist diversion system, the intelligent voice guided system, the two-dimensional code scenic spot introduction system, and the intelligent parking system, and improve the comfort, convenience, and intelligent experience of tourists.
3、 Use AI to innovate cultural and tourism services
Introducing artificial intelligence to optimize the operation process and services of the cultural and tourism industry, and innovating and developing intelligent guides supported by the big model APP， With the help of the "Ctrip Quest" tourism vertical industry model, an intelligent customer service system integrating all scenic spots has been formed to provide tourists with 24-hour online consulting services, comprehensively help tourists plan their travel itinerary, introduce scenic spots and explain history and culture, and solve the problem that tourists "don't know where to play, don't know how to play, and don't know how to play to save money", It also provides one-stop services for tourists to buy tickets, plan routes, find the best punch points, and buy souvenirs online, so as to improve the service level of the cultural and tourism industry; Use artificial intelligence technology, big data analysis technology and video communication cloud technology to monitor the status and service quality of tourist attractions in real time, assist in handling disputes and complaints, so as to effectively improve service efficiency and quality.
4、 Use artificial intelligence to push tourism resources
Make good use of new media resources, analyze and identify the interests and consumption habits of different users through artificial intelligence algorithms and big data analysis, provide personalized tourism recommendation and customized services for potential tourists through various platforms, and attract them to visit Shanxi by meeting the diverse cultural and tourism needs of users; By virtue of the advantages of efficient and low-cost digital tools, combined with the rich cultural and tourism resources in our province, take more immersive, interactive and culturally penetrating personalized series of cultural and tourism promotional videos to achieve accurate push to tourists, and through data feedback, constantly optimize the content of the video and enhance the publicity effect; Carry out online promotion of theme tourism, select and release Shanxi cultural and tourism clocking places.
