As an important part of urban development, the logo design of large-scale commercial complex is of great significance for improving the commercial atmosphere, enhancing the consumer experience and improving the efficiency of commercial operation. The purpose of this specification is to clarify the design principles, standards and requirements for the signs of large commercial complexes, and ensure the uniformity, normalization and practicability of the sign system.
1、 Design principles
1. Identification: The identification plate shall be highly identifiable, which is convenient for consumers to quickly identify, remember and position.
2. Functionality: The signs shall meet the basic functions of guidance, guidance, information transmission, etc., to ensure that consumers can easily obtain the information they need.
3. Uniformity: The design of signs should be consistent with the overall style and brand image of the commercial complex, forming a unified visual image.
II Content specification
1. Information content: The sign should contain accurate and complete information, including the name of the commercial complex, floor distribution, store name, guide arrows, etc.
2. Typesetting layout: the typesetting layout of signs should be simple and clear to avoid overcrowding or dispersion of information; Key information shall be highlighted to improve identification efficiency.
3、 Design requirements
1. Size and location: the size of the identification plate shall be reasonably designed according to the actual space, sight distance and other factors to ensure that the information is clear and visible; The location shall be easy to observe and identify to avoid blocking or confusion.
2. Materials and process: The materials for signs and labels shall be durable, environmentally friendly and easy to maintain; The process shall be fine to ensure the flatness, beauty and durability of the signs.
3. Color and font: the color of the signs should be consistent with the overall color of the commercial complex, and have a certain contrast to improve the identification; The font shall be clear and readable, and the use of overly complex or decorative fonts shall be avoided.
4、 Maintenance and update
1. Regular inspection: Regularly inspect the signs to ensure that they are intact and the information is accurate.
2. Timely update: if there are store adjustments, floor changes, etc. in the commercial complex, the contents of the signs should be updated in time to ensure the timeliness and accuracy of the information.
The design specification of signs and signs for large-scale commercial complexes is an important guarantee to improve the commercial atmosphere, enhance the consumer experience and improve the efficiency of commercial operations. In the design process, full consideration should be given to the overall style of the commercial complex, brand image and the actual needs of consumers to ensure the unity, identification and functionality of the sign system. At the same time, the signs shall be regularly maintained and updated to ensure that they are always in the best state and provide strong support for the development of the commercial complex.
