[Marketplace News] It is undeniable that at the beginning of the birth of the Android system, Android phones were really difficult to use. At that time, even the flagship of Android was not as good as the iPhone.
However, with the passage of time, Android systems have gradually caught up. They have already completed the anti surpassing of iPhone in terms of photography, endurance and personalization. Some products have the strength to overtake iPhone from the throne even from the perspective of comprehensive strength.
However, from the perspective of price, Android phones have never shown their rightful kingship, which makes us think of a question: why can iPhones be so expensive when wolves are around?
First compare prices
Before we answer this question, let's compare prices. For example, the official price of the 16GB iPhone 6s is 5288 yuan. Every time the capacity is increased, the price is 800 yuan more expensive. The 16GB 6s Plus also implements the same price strategy, but its starting price is up to 6088 yuan.
In contrast, the Samsung Galaxy S7, the flagship of the Android camp, starts at 4888 yuan for its 32GB version, and supports 200GB expansion cards (microSD is cheaper). The Galaxy S7 Edge starts at 5688. The phone also has 32GB of internal storage and supports expansion cards.
By contrast, the basic Samsung S7 is only 400 yuan cheaper than the iPhone. However, from the perspective of configuration, the iPhone is comprehensively crushed in terms of resolution, battery capacity, body memory, camera and RAM. In addition, the Samsung S7 also supports wireless charging, memory card expansion and IP68 three proofing.
And don't forget, the S7 is six months later than the iPhone 6s. If you consider the price plunge in the later period, the price difference between the two will be even greater.
High price strategy still works
Some people will always say that iPhone can surpass Android in fluency and ease of use, but I'm afraid those who say this are all users of the old Android machine. The current Android system is not what it used to be. Although Apple has certain advantages, it is not as overwhelming as before (there are still a lot of bugs when the new version of iOS is released).
And for many gamers, Android is an open source platform, which can comprehensively crush the iPhone in terms of personalization. The iPhone is the favorite of users who don't bother.
Of course, Android users sometimes envy iPhone users, that is, the iOS upgrade. Admittedly, Android has also been upgraded, but if you don't use Google's (Weibo) own son Nexus, then the waiting time is not determined by Google. However, I'm afraid it's not appropriate to ask for high prices based on these factors alone.
Apple's distorted reality force field
As for the understanding of "cool", Jobs is really a master. The reason why the iPhone is so successful is that it is so cool. As various celebrities and dignitaries often appear in the spotlight, the iPhone has a high rate of return, so it has also become a "dream opportunity" in the minds of most people, and its brand popularity and influence may still be unmatched. For many people, the iPhone is not just a product, it is more a pursuit of an ideal lifestyle, and it is also a belief for Die Zhong Fruit Powder. American journalists have also taken LG G5 and S7 Edge to the neighborhood. Many people also admit that these two machines are cool, but they still said they would not buy Android machines.
Although the outside world has long believed that Apple has run out of ideas, peer pressure (I have to buy others), expectations and smart marketing still helped the company keep the high price of the iPhone. Of course, compared with many luxury phones, the iPhone is not expensive, but its price is really a bit outrageous among similar phones.
Price monopoly
There is another reason why the iPhone can maintain its noble price, which is Apple's powerful price control ability. Throughout the life cycle of the iPhone, Apple has never made an official price cut, and there are even fewer discounts.
Apple rarely offers large wholesale discounts to dealers, so the suggested retail price of iPhone is very firm. As a result, in the eyes of consumers, the iPhone has become a value preserving product, while Android has been branded as the diving king from time to time.
As Cook is a famous inventory management master in the industry, Apple is very good at managing the inventory of various dealers, so they will not have too much pressure on the stock. In order to compete, dealers can only start from subsidies or contracts, but this will not affect the price of the iPhone. In addition, it is reported that if dealers can implement the price control strategy of iPhone, they will also receive subsidies from Apple.
Once the dealers are settled, Apple's official price will not become an empty shelf. In contrast, in the Android camp, due to fierce competition, various price wars have become commonplace, and dealers are even more shirtless in order to compete for the market.
trust
Here we are not talking about blind faith in Apple. It has been nearly ten years since the birth of the iPhone. It is impossible for Apple to maintain the price of the iPhone only by a handful of fruit powder. Apple can create this miracle with its true ability.
Apple has already proved its strength, and they are even constantly convincing users that their products are not just mobile phones. After obtaining high profits, Apple used the money to continue to create the next miracle.
It is consumers' trust in Apple that makes the company successful, and the creation of this kingdom depends not on Apple fans, but on ordinary users who will unconsciously purchase other Apple products after using iPhone.
This trust also allows dealers to follow Apple with determination, because they believe that adhering to the price control strategy of iPhone can go a long way.
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