In the WeChat messages of many people in the Pu'er tea industry, Fangcun is often called the center of the universe, which can be described as exaggeration, but in a sense represents the status and feelings of Fangcun in everyone's mind. Fangcun is the largest Pu'er tea wholesale market in China.
Chen Chahui, a sixteen year Pu'er tea wholesale trading platform, please consult: 15274934130
In the WeChat of many people in the Pu'er tea industry, Fangcun is often called the "center of the universe", which can be described as exaggeration, but in a sense represents the status and feelings of Fangcun in everyone's mind. Fangcun is the largest Pu'er tea wholesale market in China. Fangcun is not a village, but a district, and Fangcun Tea Wholesale Market is not a single one, but a collection of more than 20 tea wholesale markets, tens of thousands of stores, and a large number of employees, which is equivalent to a small city in the mainland.
Fangcun has been a tea trading center since the Southern Song Dynasty. There is a village called "Chajiao" where ancient tea makers lived together. Now the villagers are their descendants. The reason why Fangcun can become the distribution center of Pu'er tea is that Guangzhou, a wholesale city, has superior geographical location, convenient transportation, Guangdong is a major tea consumption province, Hong Kong and Taiwan first liked Pu'er tea, and many other reasons.
If "Pu'er City" is famous for the distribution center of the ancient Tea Horse Road, then Fangcun is the distribution center of the modern Tea Horse Road. The vast majority of stalls in Fangcun market operate Pu'er tea. There are large warehouses of Pu'er tea in Fangcun, and even more than 100 million stores. There has always been an old saying in the market: It is better to gather people from all over the country to wholesale Pu'er tea. It can be said that as long as it is related to Pu'er tea, there is almost no way around Fangcun: if you want to know more about Pu'er tea, you must go to Fangcun; If you want to find a brand as an agent, you must go to Fangcun; If you want to buy Pu'er tea at the lowest price, you must go to Fangcun; If you want to know people in Pu'er tea industry, you must go to Fangcun.
Fangcun is the Wall Street of modern Pu'er tea
Wall Street is a street in Manhattan, New York, the financial center of the United States and even the world, while Fangcun is the Wall Street of modern Pu'er tea. In 2007, he entered Fangcun to participate in the intermediary transaction of Pu'er tea. Mr. Guan Hui, from the tea ceremony benevolence tea shop, based on many years of experience, has a deep understanding of Fangcun as the Wall Street of Pu'er tea. Mr. Guan introduced to the author:
First of all, Fangcun is the place for large-scale intermediary transactions of Pu'er tea, as well as the place for setting the price of Pu'er tea; Secondly, Fangcun is a place where Pu'er tea futures can be traded. Similar to the operation method of the financial industry, Pu'er tea can also be long and short. Even if you don't have any tea, you can also receive a large amount of money by selling short first; Finally, like Wall Street, every year in Fangcun, there are many cases of making full profits through long or short selling. Every year, there are also cases of losing shops due to short selling losses.
Pu'er tea entering Fangcun means it can be successfully circulated
Entering Fangcun is the consensus of Pu'er tea brand. Walking into Fangcun Village means stepping into one foot successfully. Fangcun is the core force of Pu'er tea and the center of gravity of the whole China's Pu'er tea. Your Pu'er tea brand can enter Fangcun and be accepted, which means that your Pu'er tea brand has been accepted by the collection circle, which means that it can be traded and circulated.
If collection is the greatest value of Pu'er tea in Dongguan, then circulation is the core value of Fangcun. There are thousands or even tens of thousands of Pu'er tea brands, but only a few dozen brands can be circulated and traded in Fangcun. The brands operated by more than 30 stores in Fangcun are: Dayi, Xiaguan, Rainforest, Fujin, Hehechang, Jindafu, Runyuanchang, Lancang Ancient Tea, Guanglong, etc. Most other brands have not been able to have more than 30 stores in Fangcun and have been well circulated.
Successful circulation in the Fangcun market means that the product can be realized at any time, which means that there is security when exiting.
Love also Fangcun, hate also Fangcun
Many manufacturers' feelings towards Fangcun can be described as "love is also Fangcun, hate is also Fangcun", because they are Chengyefangcun, defeat is also Fangcun. Entering Fangcun means that your brand influence begins to take the lead, but there will also be cases of being kidnapped by Fangcun.
How many manufacturers want to enter Fangcun but cannot, and how many want to get rid of Fangcun and directly establish terminals.
Dayi doesn't want to be kidnapped by Fangcun. Most of its original sales were in Fangcun. It can be said that Fangcun basically kidnapped Dayi at the beginning, but Dayi has used several years to develop a franchise store system throughout the country, which has successfully partially freed itself from Fangcun, or at least from the control of some distributors. The influence of dealers in Dayi's system has been weakened.
Xiaguan is another situation. Up to now, Fangcun's Xiaguan dealers still have a huge influence and are not weak in the confrontation with manufacturers.
Most of Lancang Ancient Tea was sold in wholesale markets such as Fangcun. After several years of successful operation, many franchised stores have been opened in the country, and they have successfully got rid of the control of Fangcun.
At present, it is rumored in the market that Chen Shenghao has also begun to withdraw from Fangcun and vigorously promote the construction of franchise stores nationwide.
Fangcun is inseparable from speculation
There are transactions, which means there is speculation. In Fangcun, speculation is always indispensable. Dayi has the largest second-hand dealer in Fangcun. They do not belong to the formal channel recognized by the manufacturer, but they have powerful energy. Many experts in other industries entered Fangcun with huge sums of money and became second-hand merchants.
In Fangcun, there are many "street people" who do not have fixed stalls, or the stalls are small and inconspicuous. They are either walkers, cyclists or electric bike people. They are smaller and more active intermediaries active between various stalls.
Future of Fangcun
Someone once predicted that the professional tea wholesale market would decline in 2008. In fact, the development of Fangcun in recent years can prove that this statement is wrong.
The number of stalls in Fangcun has increased a lot in recent years, but the rent has risen all the way.
"It can be predicted that Fangcun will not decline in a few years, and it will still be the center of Pu'er tea," Mr. Wang Fendou, the marketing director of Runyuanchang Tea Factory, told the author, "China's Pu'er tea center may change from only one to two centers, one of which is Fangcun, a distribution center, and the other is Menghai, a raw material center."
With the development of Pu'er tea, it can be predicted that more and more manufacturers will gradually get rid of Fangcun and build a wide range of channels throughout the country. However, Fangcun still has a position that cannot be ignored. It is still the trading center of Pu'er tea and more and more old tea.