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Rural revitalization
The research group on high-quality development of rural revitalization carried out a survey and discussion on rural revitalization in Nan'an City

The research group on high-quality development of rural revitalization carried out a survey and discussion on rural revitalization in Nan'an City

From March 16 to 17, the research group of high-quality development of rural revitalization of China and its delegation went to Nan'an City, Fujian Province to carry out special research work on agricultural countryside and rural revitalization. Zhu Ming, academician of the International Eurasian Academy of Sciences, former president of the Planning and Design Research Institute of the Ministry of Agriculture, executive vice president of the Chinese Society of Agricultural Engineering, Zhu Ping, executive director of the Chinese People's Association and executive chairman of the Rural Industry Revitalization Working Committee, Zhu Jiawei, secretary-general of the Rural Industry Revitalization Working Committee of the Chinese People's Association, and Liu Yan, executive director, participated in the research activities.
Beidahuang Animal Husbandry Group is forging ahead on the road of rural revitalization

Beidahuang Animal Husbandry Group is forging ahead on the road of rural revitalization

"The villagers have become active and can solve the difficulties spontaneously, which shows that the development of local characteristic industrial economy is the right way to get rich, and this road can provide continuous power for rural revitalization." Ding Zhenhua said. However, it is not easy for Beidahuang Animal Husbandry Group to help farmers. A few years ago, Yanshou County was blocked by traffic, so that commodities and merchants could not go out. The economic development was slow, and the living standard of the people had been hovering at the poverty line.
Party building leads insurance and helps build a powerful agricultural country

Party building leads insurance and helps build a powerful agricultural country

Over the years, PICC Property and Casualty Insurance has taken the "Party building+" as the link to carry forward the red gene advantage. Through various forms such as establishing the party building position, carrying out paired assistance, and building a brand, it has continuously improved the depth and breadth of insurance to promote rural revitalization, vigorously helped local economic and social construction, and effectively transformed the political and organizational advantages of the Party into accelerating agricultural and rural modernization The specific action of building a new socialist countryside will sing the song of party building and rural revitalization in the field of hope.
Beautiful countryside
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Daoxian County, Hunan Province: ploughing paddy fields for spring ploughing

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Characters of agriculture, countryside and farmers
Brand agriculture

Accurate brand travel is the prerequisite

Sublimate the value connotation of high-quality agricultural product brand. It is undeniable that the "going out" of Meixian Kiwi has further expanded its brand awareness and market influence, which is a successful "breakthrough" and also provides new ideas for brand promotion. However, local governments must not blindly follow the trend, but need to use this as a reference and reference, according to their own actual situation, precise positioning, and choose the most appropriate brand promotion method. Quality is the cornerstone of brand development. No matter what form of publicity, the ultimate goal is to improve internal skills and ensure quality.

Zhaotong City, Yunnan Province: Build a green brand to increase farmers' income

A few days ago, the reporter learned from Zhaotong City, Yunnan Province that in 2023, there will be 190 new agricultural products certified as "three products and one standard", totaling 626. By taking advantage of the brand effect, the development of local agricultural industry has been strongly promoted, and the people's income has been continuously increased. The city's comprehensive agricultural output value has reached 120 billion yuan, and the per capita disposable income of rural residents has reached 14509 yuan. In recent years, especially since 2023, Zhaotong has focused on accelerating the development of agricultural industry.

Financial support calls Hubei "Hanchuan Lotus" brand

"We have launched a number of new products, such as lotus cake, lotus root strip, lotus root soup, etc., which can make a whole table of lotus dinner." Wang Hongcai said, "Thank the Postal Savings Bank for supporting the innovative development of enterprises, making the lotus root brand more popular, driving farmers' enthusiasm for planting, and creating higher income for everyone." In recent years, Hanchuan Branch of the Postal Savings Bank has deeply implemented the development strategy of inclusive finance, We will help build agricultural brands such as "Hanchuan Lotus" and develop characteristic industries, and ease the financing problems of small and medium-sized enterprises.

Gutian County, Ningde City, Fujian Province: tremella blossoms into thousands of families

Mention tremella, we have to mention Gutian County, Ningde City, Fujian Province. There is abundant rain, humid air and sufficient light here, which is a natural hotbed for the growth of tremella. Gutian is busy all year round. As soon as we walked into the mushroom production workshop of Fujian Tiantianyuan Biotechnology Co., Ltd., the fog was blowing on our faces, and large white tremella appeared. After being amazed, everyone involuntarily adjusted their breathing for fear of disturbing these little creatures. In the humid environment of 24 degrees Celsius, the air is a faint smell of tremella, and in front of you are white fairies, quiet but full of

Brighten the agricultural brand and expand the effect of enriching farmers

The leading enterprises developed and expanded to enrich farmers. Pay attention to brand cultivation, and transform resource advantages into brand advantages. At the corner of the prosperous street in Ledu District, a shop named "Younongzhengpin" is particularly eye-catching. This one hundred square meter store has a reasonable layout of Ledu fruit and vegetable exhibition area, characteristic agricultural product area, and provincial characteristic product area and live broadcast area. Here, Ledu's characteristic agricultural products will be delivered to all parts of the country through physical store exhibition, live broadcast and goods delivery. Ledu green shell eggs, ecological beef, frozen soft baby dew ice wine, Ledu purple garlic, etc
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