In the past, many families were burdened with betrothal gifts of more than 100000 yuan or even 200000 yuan. In recent years, Zhangxian County, Dingxi City, Gansu Province has deeply carried out the campaign to control the high bride price, promote the transformation of customs and cultivate civilized rural style, and gradually formed a social custom of new marriage and simple funeral.

Recently, in Majimen Village, Maquan Township, the daughter of villager Yan Ying was going to get married. The couple always felt that their daughter's bride price was less than their face, so they asked the man for a bride price of 100000 yuan. "The other party is an ordinary family, which must have increased the burden on the children." Thinking of this, Yan ushered in a dilemma.

After hearing about the situation, the village cadres invited Yan Yingying and his wife to have a heart to heart talk with their in laws and share some cases of young people's happy life in ten miles and eight villages. Slowly, Yan Huan and his wife changed their minds and finally chose a more respectable way - returning the betrothal gifts they received to young people as dowry, which is equivalent to marrying their daughter with zero betrothal gifts.

"Today, children live happily, and we are happy for them from the bottom of our hearts." Yan welcomed with emotion.

Resisting the high bride price, Yan ushered in a good start and set a good example in Maquan Township. "The idea of the masses has changed greatly, and changing customs has been widely recognized and responded by the masses," said Qi Wenqiang, deputy secretary of the Party Committee of Maquan Township.

"The change of customs is ostensibly the change of the old rules, but in fact it is the emancipation of people's minds," said Wang Wei, deputy director of the Publicity Department of the Zhangxian County Party Committee. Zhangxian County has made full use of the "bench meeting", "field meeting", micro video and other publicity methods that are easy to understand and popular with the masses, widely publicized the hazards of high bride price, and guided the masses to change bad habits and establish new trends.

In addition, Zhangxian County focuses on such important groups as parents to be in law, marriage introducers, unmarried young people, and guides villagers to consciously resist the high bride price by holding symposiums, collective weddings, single youth sororities and other ways.

Zhangxian County also praises families who have low or zero betrothal gifts by beating gongs and drums to give honor and exchanging moral points for living goods, and influences people around by educating people and things around them. Today, the average level of betrothal gifts in Zhangxian County has dropped significantly compared with previous years.

In today's Zhangxian County, it has become a common practice to do new weddings, small weddings and simple funerals.

(Reporter Song Xiqun, Wang Bingya, our correspondent Cai Feng)