Recently, the Ministry of Culture and Tourism launched 128 national rural tourism boutique routes of "Four Seasons of Rural Scenery - Ruixue Hongmei Happy New Year". The route highlights the seasonal characteristics of winter and Spring Festival, focuses on folk culture, festival activities, ice and snow appreciation, local food, family outings, etc., leads tourists to "travel" around the countryside, finds good things in the countryside, and meets the people's festival material and cultural needs through online and offline channels.

Zhangjiakou Nuanquan Ancient Town in the "Fire Tree and Silver Flower Ancient Castle Tour" in Hebei is full of customs. There are community fires in villages and towns. Yuxian paper-cut in Nanzhangzhuang Village expresses the good wishes of the New Year. Zhejiang's "Intangible Cultural Heritage Folk Lishui Tour" focuses on folk experiences such as She family's marriage activities, Songyang Gaoqiang performances, and traditional paper making. Old streets and ancient villages convey carefree warmth, and traditional skills glow with charm. In the folk culture tour of "Mysterious Xiangxi Miao Village" in Hunan, tourists can experience the Huayuan Miao New Year in Shibadong Village to celebrate the festival and welcome the New Year. The Huangyang Ancient Village in Ningxia's "Snow Skiing and Sand Skiing Experience Tour in the Desert Sky" takes the principle of "digging local culture, preserving the texture of the old village, embedding artistic elements, and focusing on in-depth experience", and strives to build a new style artistic ancient village with historical depth, personality, attitude, and artistic style. Zhejiang Jinhua's "duty-free shopping village trip, Jinyi Free Trade Year" trip combines the duty-free shopping trip in the pilot free trade zone with the rural cultural tourism carnival to attract market merchants to carry out rural market transactions of import and export goods and works of art, open a cultural tourism market counter in the import goods direct purchase center, and open a new pattern of travel shopping in the countryside.

The boutique routes launched this time contain rich folk culture, collect the traditional pure flavor of the year, show the familiar and moving hometown customs, highlight the high-quality integration of culture and tourism, and focus on a good place to play ice and snow, soak in hot springs, and enjoy nature across the river. It is reported that the route will be featured on the home page of the official website of the Ministry of Culture and Tourism for graphic and video display, and will carry out three-dimensional publicity and promotion together with various media channels and market platforms.