In the afternoon of July 11, 2021, the "First National Industry City Integration Development Conference and Forum on the Protection and Rights Protection of Famous Trademarks, Landmarks and Brands" jointly sponsored by the School of Law of Beijing Technology and Business University, China Machinery Industry City (Beijing) Planning and Design Institute, and the Food Safety Quick Inspection Professional Committee of China Instrument Industry Association was successfully held in Beijing Xinfadi Market.
The conference was co organized by: China Brand and Anti counterfeiting Magazine, Rural Revitalization Expert Committee of China Development Forum, Health China Promotion Committee of China Food and Drug Enterprise Quality and Safety Promotion Association, Food Brand Channel of China Food News, etc.
The first half of the meeting was presided over by Professor Liu Junjun, Director of the Intellectual Property Research Center of Beijing Technology and Business University. At the meeting, Li Weidong, President of the China Machinery Industry City (Beijing) Planning and Design Research Institute (hereinafter referred to as the Chinese Academy of Machinery), issued a letter of appointment for senior researchers to Mr. Zhang Yuxi, founder of Beijing Xinfadi and executive chairman of China Agricultural Products Market Association.
At the same time, Wu Dongping, Secretary General of the China Trademark Association, issued membership certificates to the China Machinery Research Institute and the Zhongwei Jinmu Grain and Grass Industry Research Institute.
Later, Mr. Zhang Yuxi shared Xinfadi's experience in innovative development and intellectual property protection. He pointed out that law-abiding is the bottom line, brand is the key, and culture is the soul. Creating well-known trademarks for agricultural products is a complex systematic project. After Xinfadi was identified as a well-known trademark, it suffered from trademark infringement such as "Digital Xingdi" and "Xinfadi's vegetable basket". At the same time of strengthening cooperation with administrative law enforcement and judicial departments, Xinfadi set up a rights protection team to help law enforcement agencies crack down on illegal acts such as "brand smoking". At the same time, Xinfadi innovated its online business model, created Xinfadi's live broadcast platform, encouraged merchants to "live broadcast with goods", cooperated with the community group purchase platform, and created a "smart Xinfadi", making shopping more convenient, more secure, and warmly applauded on the spot.
Mr. Zhang Yuxi, Executive Chairman of China Agricultural Products Market Association, "Leader" of Beijing Xinfadi Agricultural Products Wholesale Center
The second half of the meeting was presided over by Pu Yuanbin, Secretary General of the Rural Revitalization Expert Committee of the Development China Forum, Mr. Wu Dongping, Secretary General of the China Trademark Association, Dr. Liu Dengge, Researcher of the Beijing Development and Reform Commission, Yang Linping, Chief Editor of the Trademark Weekly of China Intellectual Property News, Ms. Zhang Jianmin, a representative of the Beijing Municipal People's Congress, and President of Beijing Lingzhixiu Cultural Development Co., Ltd Ms. Ou Yangwen, President of Longnan Fruit and Vegetable Association of Jiangxi Province, Sang Lichuan, Head of Food Quick Inspection Professional Committee of China Instrument Industry Association, He Mingzhi, Chairman of the former National Wine Group Co., Ltd., Ms. Xie Rong, President of Zhongwei Jinmu Grain and Grass Industry Research Institute, and Tan Guoqi, President of Sichuan Brand Construction Promotion Association, made important speeches.
Wu Dongping, secretary-general of the China Trademark Association, said that comprehensively promoting rural revitalization is a new major historical mission entrusted by the CPC Central Committee following the battle against poverty, and the creation, protection and application of agricultural intellectual property will play a positive role in promoting rural revitalization. To highlight the role of intellectual property in rural revitalization, it is necessary to plan scientifically, focus on regional brand construction, guide and promote the integration of industry and city, do a good job in protecting the rights of trademarks, geographical indications and brands, and crack down on "brand leaning" behavior. Only when all sectors of society work together to accelerate the implementation of the national intellectual property strategy can we truly promote industrial strength, rural beauty and farmers' prosperity.
Li Weidong, president of CMC, made a keynote speech on "rural revitalization, industrial development, brand building", focusing on "rural revitalization, how to see?", "industrial development, how to do?", "brand building, how to create? "We had a wonderful sharing. President Li pointed out that China is now in the direction of" rural and urban society " In the transitional period of "urban and rural society", the industry feeding back agriculture will promote the development of agricultural modernization, and the city feeding back countryside will promote the development of rural modernization. Under the existing four rural revitalization security systems of funds, land, organization, and law, the next 30 years will see "rural revitalization" "It is expected that we should seize the three strategic opportunities of rural revitalization, focus on the local characteristics and advantages of products, increase the variety, improve the quality, grasp the source, create brands, and realize the doubling of benefits per mu; For existing geographical indication products or well-known trademark products, it is suggested to look at the brand from a single brand, and actively explore the integrated development of primary, secondary and tertiary industries at the national strategic level, three land reform, regional linkage, and industrial coupling level, so as to take the road of complex and high efficiency. At the same time, President Li said that the Chinese Academy of Mechanical Engineering is committed to the planning, planning, design, operation, trusteeship, digital village and other integrated services of rural revitalization projects, and hopes to participate in rural revitalization and help rural revitalization with its own strength. For the preparation and trusteeship of the rural industry offshore collaboration center, the operation and trusteeship of cultural and tourism scenic spots, the construction of smart villages, and the preparation and operation and trusteeship of the pastoral complex, the whole hospital will continue to contribute.
Li Weidong, President of CAAMS
Liu Junjun, director of the Intellectual Property Research Center of Beijing Technology and Business University and professor of the Law School, said that the purpose of identifying the well-known trademark system is to prevent "parasitism" and "dishonesty" in the market, maintain the unique advertising value and reputation advantages of well-known trademarks, maintain the fair competition market order, and meet the well-known trademarks, They have the right to be protected in line with their popularity and market reputation, rather than giving privileges to the owners of well-known trademarks. She stressed that China's Trademark Law in 2001 established the legal protection system for well-known trademarks, prohibiting "similar confusion" for unregistered well-known trademarks, and "cross class confusion" for registered well-known trademarks. The trademark holders of registered well-known trademarks should also pay attention to preventing well-known trademarks from dilution, and do a good job in corresponding defensive protection.
"Gannan not only has navel oranges, but also has more than 30 fruit geographical indications." Ou Yangwen, president of Jiangxi Longnan Fruit and Vegetable Association, shared the case of protecting the rights of Gannan (Longnan) navel oranges. Zhang Jianmin, deputy to the Beijing Municipal People's Congress and chairman of Beijing Lingzhixiu Culture Development Co., Ltd., introduced intangible cultural heritage and shared the case of protecting the rights of geographical indications of Huangqin tea. Sang Lichuan, head of the Food Rapid Inspection Professional Committee of China Instrument and Meter Industry Association, Zhao Yan of Wuliangye Co., Ltd., Fang Bin of Sanquan Food Co., Ltd., Luo Guan, chairman of Guangzhou Wahaha Health Beverage Co., Ltd., Qi Lianwen, chairman of Aizu Biotechnology Co., Ltd., Pan Yang, president of Zhongguancun Sub branch of Bank of Ningbo Beijing Branch, Deng Yilun, chairman of Sichuan Pinshu Wine Co., Ltd Tan Guoqi, President of Sichuan Brand Construction Promotion Association, Li Yong, President of Ningxia Sichuan Chamber of Commerce, and others made suggestions on strengthening the protection of geographical indications of well-known trademarks.
"Comprehensively strengthening the protection of intellectual property rights, promoting the integration of industry and city, and promoting rural revitalization can stimulate the innovation vitality of the whole society, and help to promote the construction of a new development pattern." Pu Yuanbin, Secretary General of the Rural Revitalization Expert Committee of the China Development Forum, concluded. Yu Qinghua, executive vice president of the China Machinery Industry City (Beijing) Planning and Design Research Institute, added that to strengthen intellectual property protection and promote rural revitalization, we need to strengthen top-level design, plan first, and protect in accordance with the law, promote joint efforts of all sectors of society, and promote high-quality development of China's "agriculture, rural areas, and farmers".
