Prefabricated vegetable industrial planning _ Prefabricated vegetable industrial park planning _ industrial chain development planning - research topic of the prefabricated vegetable industry of the Chinese Academy of Mechanical Engineering

Service scope of the Chinese Academy of Engineering

Prefabricated dishes are finished or semi-finished dishes made from agricultural, livestock, poultry, aquatic products and other raw materials, together with various auxiliary materials, through pre processing (such as cutting, mixing, pickling, rolling, shaping, seasoning, quick freezing, freezing). They are convenient, fresh, healthy and other characteristics. The rich selection of dishes and flexible cooking and eating methods can meet the different needs of different people for food materials, It contains new consumption opportunities of "home economy".

As an industry with a market scale of one trillion yuan, its development space is huge. At the same time, the upstream of prefabricated dishes is connected with agricultural development and rural revitalization, and the downstream is connected with the transformation of catering industry and consumption reform, which is an effective way to promote consumption and transformation. How to further open up the industrial chain? How to better promote the healthy development of the industry? Now let's start the exploration journey with the industrial planning team of the Chinese Academy of Engineering?

As a senior enterprise in the consulting industry, the Chinese Academy of Mechanical Engineering always pays attention to the relevant policies of prefabricated vegetables in various regions and analyzes and summarizes the development prospects of its industrial chain. With nearly 20 years of industrial research experience and 1000+industrial chain related project achievements, it provides government agencies and enterprises with consulting services related to the development of prefabricated vegetables industry, as follows:

Planning and research of prefabricated vegetable industry Development Plan of Prefabricated Vegetable Industry Planning of special prefabricated vegetable industrial park Development planning of prefabricated vegetable industry chain Supply and demand matching meeting of prefabricated vegetable industry Planning of prefabricated vegetable industry cluster Prefabricated vegetable industry report Strategic Planning of Prefabricated Vegetable Company Planning of "raw material+processing+transportation+sales" full chain industrial park Development planning of cold chain logistics industry Regional platform construction technological innovation Industrial system Industrial cluster Brand creation and marketing
Exploration Tour of Prefabricated Vegetable Industry
Policy background of prepared dishes

In recent years, in order to help the development of China's prefabricated vegetable industry, the relevant national departments have also issued a series of industrial support policies. Policies such as the Anti food Waste Work Plan, the Outline of the 14th Five Year Plan for the Development of the Green Food Industry, the Guiding Opinions on Promoting the Healthy Development of the Food Industry, and the Opinions of the General Office of the State Council on Accelerating the Development of Cold Chain Logistics to Ensure Food Safety and Promote Consumption Upgrading constantly promote the development of the prefabricated vegetable industry.

Many local governments said they would support the prefabricated vegetable industry and issued relevant support policies one after another.

  • Shanghai

    We will strive to build an urban central kitchen industrial park characterized by deep agricultural processing.

  • Henan Province

    The Department of Agriculture and Rural Affairs will take the lead in developing the Action Plan for Transformation and Upgrading of Green Food Industry.

  • Fujian Province

    Fujian Provincial Department of Commerce released the "List of the First Batch of Innovative Enterprises of Prefabricated Vegetables in Fujian Province" and led the "2nd China Prefabricated Vegetables Industry Conference&Exhibition".

  • Chongqing Liangping

    The "Incentive Measures for Liangping District to Support the High Quality Development of the Precast Vegetable Industry (Trial)", the Industrial Planning of the Precast Vegetable City in China (Western China), and the "Ten Measures to Support and Accelerate the High Quality Development of the Precast Vegetable Industry" were issued.

  • Shandong Province

    Shandong Provincial People's Government announced the list of high-quality development policies of "seeking progress while maintaining stability" in 2022 (the third batch): involving a number of policies and measures to support the development of prefabricated vegetables.

  • Weifang City

    The Office of Weifang Municipal Party Committee and the Office of Weifang Municipal Government printed and distributed the Nine Policies and Measures of Weifang City to Support the High Quality Development of the Precast Vegetable Industry, and accelerated the high-quality development of the precast vegetable industry through a series of "real gold and silver" policies and measures.

  • Qingdao

    The Qingdao People's Government issued the Notice on Printing and Distributing Several Policies and Measures for Stimulating Market Vitality and Stabilizing Economic Growth in Qingdao, which proposed specific measures for the field of prefabricated vegetable industry.

  • Guangdong Province

    In March 2022, Guangdong prepared dishes were included in the 2022 Provincial Work Report on the Division of Key Tasks, issued Ten Measures to Accelerate the High Quality Development of Guangdong prepared dishes Industry, and deployed to accelerate the construction of a nationwide and global influential prefabricated dishes industry.

  • Shunde, Foshan

    The "Six Ones" Project Implementation Plan for Accelerating the High Quality Development of the Shunde Prefabricated Vegetable Industry was issued to establish a national demonstration area for the central kitchen prefabricated vegetable industry.

  • Jiangmen City

    The "Twelve Policies and Measures for Jiangmen Prefabricated Dishes" was issued.

  • Shantou City

    Shantou issued the Measures for Shantou to Accelerate the Development of Chaoshan Prefabricated Vegetable Industry.

  • Other cities in Guangdong

    Zhaoqing Gaoyao is building a 7000 mu Guangdong Hong Kong Macao Bay Area (Zhaoqing Gaoyao) Precast Vegetable Industrial Park, and Maoming districts (county-level cities) have made a layout for the development of the prefabricated industry. In addition, Chaozhou, Meizhou, Huizhou, Shaoguan and Shaoguan are all seeking to develop the prefabricated vegetable industry.

  • Baoding, Hebei

    Fuping County, Baoding City, Hebei Province issued 10 measures to support the high-quality development of the prefabricated vegetable industry.

Prefabricated vegetable industry chain
The upstream of the prefabricated vegetable industry chain includes poultry breeding, livestock breeding, aquaculture, vegetable planting and seasoning production. The participation of enterprises with high standardization such as upstream breeding and planting in the production of prefabricated vegetables can effectively reduce costs. The middle reaches of the industrial chain are the production of prefabricated vegetables, including the production of finished vegetables and semi-finished vegetables. The post production storage mode is mainly cold storage and freezing, and the cold chain logistics is often used to deliver to the downstream. The sales channels of prefabricated dishes in the downstream of the industrial chain can be divided into two parts: B end and C end. Precast dishes 2C are mainly sold to customers through restaurants, e-commerce platforms, supermarkets and other channels.
At present, there are five major players in the prefabricated vegetable industry: raw material supply enterprises, prefabricated vegetable production enterprises, frozen food enterprises, chain catering enterprises and retailers, covering the upstream, midstream and downstream of the industrial chain.
Exploring the status quo and investment prospects of the prefabricated vegetable industry
Development history of prepared dishes
Prefabricated dishes originated in the United States in the 1960s and matured in Japan in the 1980s, with an annual growth rate of more than 20%. In the 1990s, the industry of vegetable processing emerged in China, and began to develop in first tier cities. Before and after 2000, the development of semi-finished vegetables was relatively fast, and there were production enterprises of semi-finished prefabricated vegetables, mainly for the further processing of raw materials such as meat, poultry and aquatic products, which were popular in the catering industry. After 2014, with the economic development and the explosive growth of takeout, the industry entered a development period. In 2020, the revenue of China's prefabricated vegetable industry will be 31.381 billion yuan, and the sales growth of major e-commerce platforms will reach 85-300% respectively.
Current situation of prefabricated vegetable industry

The size of the prefabricated vegetable market in the United States in 2020 will be 45.4 billion dollars.

In 2020, the market size of prefabricated dishes in Japan will be 23.85 billion US dollars.

The market scale of China's prefabricated vegetable industry in 2021 will be 345.9 billion yuan

According to the data, the market size of China's prefabricated dishes will be 345.9 billion yuan in 2021, with a year-on-year growth of 19.8%. It is expected that China's prefabricated dishes market will maintain a high growth rate in the future, and the market size of prefabricated dishes will reach 1072 billion yuan in 2026. Prefabricated dishes have effectively reduced the operating costs of the restaurant, and alleviated the loss of food consumption during the epidemic, attracting Dalian Lock catering brands to enter the layout.

Middle reaches of China's industry: number of enterprises registered

The data shows that from 2011 to 2020, the number of prefabricated vegetable enterprises registered increased year by year, and in 2020, the number of prefabricated vegetable enterprises registered reached 16221. In 2021, there will still be nearly 6388 related enterprises registered.
During the epidemic, the demand for prepared dishes surged, the market development potential was gradually released, the number of industry participants increased, and the competition further intensified.
Investment prospect of prefabricated vegetable industry
From the perspective of the B-end market, the scale of the catering market continues to rise, reaching 4.7 trillion yuan in 2021, but the labor cost and rent of the catering industry continue to rise. Under the standardized and intensive production and processing mode, prefabricated dishes can improve the efficiency of serving and significantly reduce the operating costs of the restaurant.
More and more catering enterprises introduce prefabricated dishes through the layout of central kitchens or cooperation with prefabricated vegetable manufacturers. From the perspective of the C-end market, the main purpose of consumers to purchase prefabricated dishes is to be convenient and fast, and more than 50% of consumers have increased the number of times to purchase prefabricated dishes. C-end prefabricated dishes have huge growth potential.
China's catering market is huge, and the cost of raw materials in the whole industry remains high, so the demand for cost reduction and efficiency increase is high. From the perspective of the C end of the prefabricated dishes industry, consumers can enjoy delicious food and beverage by simply cooking at home, meeting customers' needs of time-saving, healthy and cost-effective.
The market potential of the prefabricated vegetable industry is huge, which continues to attract many enterprises, and the industry format gradually presents a diversified development trend. There are many kinds of Chinese dishes, and the food structure is different in different regions. It is difficult for a single enterprise to fully cover them. There is still a great opportunity to subdivide the categories.