The more forward, the more tenacious, the Hongding Award and the industry jointly pursue the future of "Star Sea" of household appliances

2023-12-15 China Home Appliance Network

　　 Toughness reflects the deeper and deeper meaning of the economy;

Toughness is the background of the household appliance industry, which moves forward through wind and rain;

Toughness reflects the 15 year development path of the Red Summit Award and witnesses the power of quality.

The snow is flying, and guests are coming through the snow. December 14, 2023, for domestic use in China an electric appliance The 15th China High end Home Appliance Trend Release and Red Top Awards Ceremony, directed by the Association and hosted by the Red Top Awards Organizing Committee, opened in Beijing Kuntai Jiarui Cultural Center. The heavy snow swept away the bleakness and brought the signal of "Spring Return". The theme of this year's Red Top Awards is "Toughness · Our Travel", Mapping high-quality sustainable development of household appliances industry from technological innovation and industrial upgrading at the supply side Concomitant As a result, it shows the spirit of "tough and firm, and moving forward" in the home appliance industry and even in the Chinese economy.

Including A O. Smith, Angel, Oakes, Bosch Appliances, Casati, Changhong, COLMO, Chasing, Fluor, Fang Tai, Galanz, Jiesai, Haier HeGII Hisense, Jiuyang, Little Swan, Midea, Nengli, Panasonic, Linnei, Boss, Stone Technology, Roca Lejia Many well-known household appliance brands and related enterprises, including Siemens Home Appliances, Sony, TCL, Wanhe, Vantage, Wanjiale, Whirlpool, Delu, and Brightdisc, as well as Red Summit partners such as Baijiahao, Fuyun Art, Shunfeng City, Vision Excellence, Microblog Home Furnishing, Yongda Media, Zhihu, attended the ceremony. In addition, as a strategic channel partner, Jingdong Home Appliances also attended the ceremony.

Innovation vitality of high-end household appliances reflects industry "tenacity"

Different from the outdoor ice and snow, the red roof ceremony is full of hot atmosphere. This is an eruption of enthusiasm for the industry to return to the right track after three years of epidemic, and also a demonstration of hope and confidence for the future of the industry in the face of many current challenges.

In 2023, high-end household appliances will show strong consumption vitality again. According to the data of GFK Zhongyikang, at the quality consumer end, more than 10000 yuan will be spent Refrigerator More than 6000 yuan Washing machine The sales of high-end household appliances such as dishwashers above 8000 yuan and vacuum cleaners above 5000 yuan have increased year on year for three years. In the past Double 11 Middle School, on the JD platform, 75 inch and above large screens television The turnover accounted for more than 55%; The turnover of ultra-thin near range hoods increased by nearly 200% year on year; The turnover of ultra-thin embedded refrigerators increased by 150% year on year; The turnover of embedded oven with microwave function increased by more than 100% year on year; Fresh air air conditioner The turnover increased by 150% year on year; Ultra thin double gall bladder that can upgrade the experience of home life Electric water heater The turnover increased by 400% year on year.

Tao Xiaonian, president of China Home Appliances Association, said at the Hongding ceremony, "In recent years, we have witnessed the vigorous vitality and tenacity of China's home appliance industry through improving quality, increasing categories and creating brands. In the long run, in the practice of quality, high-end, intelligent and low-carbon transformation, we will achieve a leap in the global supply chain system through industrial original innovation, collaborative innovation and integrated innovation, and make China's home appliances become the leader of global home appliance technology innovation, which will be our star sea. "

The resilience and vitality of the household appliance industry is a microcosm of China's economic development, and the changes in China's economic development trend have played a guiding role in the next development of the household appliance industry. Lu Zhongyuan, the former deputy director of the Development Research Center of the State Council, explained the current trend of economic development from the perspective of real estate, consumption and international trade import and export. For the consumption most closely related to household appliances, Lu Zhongyuan said, "China's consumption has emerged new features such as consumption stratification, some of which have declined, some have increased, and some are stable. We should be optimistic about consumption. Consumption is continuously active, prosperous and expanding, and the quality is constantly improving. However, we should also see an adverse phenomenon. Due to the impact of the three-year epidemic, the growth of consumer income is slower than the economic growth. Taken together, China's consumption growth potential is still strong and huge. But now we need to work hard to keep up with the economic growth in the growth of household income. Only in this way can the things that can most stimulate the formation of consumption hot spots play a leading role in consumption, thus driving the entire Chinese economy. "

Lu Zhongyuan, former deputy director of the Development Research Center of the State Council

The development of the industry cannot be separated from the insight into a broader environment. High quality development is not only the only way for the household appliance industry to move forward to a new stage, but also the path requirement for the development of Chinese modernization. Zhang Guogang, a senior professor of arts and humanities at Tsinghua University, has brought an interpretation of Chinese modernization from the perspective of traditional culture, It also provides more thinking for the future development of the household appliance industry. He said that "only by closely combining the basic principles of scientific socialism with the country's specific reality, historical and cultural traditions, and the requirements of the times, and constantly exploring and summarizing in practice, can the blueprint be turned into a better reality. The Chinese civilization is open, inclusive, inclusive, and constantly enriching and developing. The Chinese style modernization will also follow a development path of mutual respect, solidarity, and coexistence. "

Zhang Guogang, Senior Professor of Arts and Professor of Humanities College of Tsinghua University

If the requirements of Chinese style modernization and high-quality economic development point out the direction for the home appliance industry from the macro perspective, from the micro perspective, the Red Top Award not only foresees that quality consumption is an important driving force for high-quality development of the home appliance industry, but also an important part of high-quality development of the home appliance industry in the 15 year development process.

　　 High quality and sustainable development, Red Top Award interprets the power of quality

The Red Top Award came to the year of ambition. When we extended the time line, in 2009, although the home appliance industry had experienced years of rapid development, the Chinese home appliance industry was far from "strong" at that time. In the past 15 years, the Chinese home appliance industry has completed the transformation from high-speed growth to high-quality growth. A set of data shows this change, In 2022, the main business income of China's household appliances will reach 1.75 trillion yuan, an increase of 1.5 times over the same period 15 years ago, and the profit will be 141.8 billion yuan, an increase of 3.3 times over the same period last year. As the most influential comprehensive high-end home appliance product award in China's home appliance industry, the Red Top Award is an important witness, participant and influencer of the transformation and upgrading of China's home appliance industry.

Founder of Red Top Award China Home Appliance Network Lv Shenghua, Editor in Chief

"The Red Top Awards are different, what's different?" Lv Shenghua, the founder of the Red Top Awards and the chief editor of China Home Appliance Network, demonstrated the growth of the Red Top Awards in the past 15 years, "There are four" Ones "in the Red Top Awards. It is a high-end good product, an award with commercial value, an interesting exhibition, and a warm and happy public welfare road. Human beings' pursuit of a better life is never stopped. Everyone's pursuit of a better life requires better appliances and a better material foundation, which is the basis for the Red Top Awards to continue to lead a quality life, It is also a very important foundation for the development of the home appliance industry, and the Red Top Prize should continue to be the promoter of a better life. "

Returning to the products of the Red Top Awards, this year's Red Top Awards and nominated products judged the value attributes of products from multiple selection dimensions of technological advancement, design, high-end leadership, energy conservation, environmental protection and sustainability, and use experience, whether it is the upgrading experience of integration of home furnishing such as integration and embeddedness, or the continuous improvement of aesthetics in design appearance, As well as innovative products that break the boundaries of function and form, they are all new technological achievements of enterprises around sustainable development. It is worth mentioning that this Red Summit Award also advocates enterprises to submit ESG reports for the first time, guiding enterprises to lead a sustainable future with a responsible example.

Under the current trend of dual carbon energy saving, the development path of Hisense laser TV is undoubtedly one of the most representative products of technological innovation. Chu Zhenyan, product planning director of Hisense Laser Display Company, said, "Laser TV can recovery The utilization rate has reached 92%, which is about 40% or 50% in traditional TV, and this is the contribution of every laser person. For example, in order to introduce an environmentally friendly plastic raw material, we have experienced a lot of experiments and investment, but these are worth it in our view, because in the long run, sustainability and green environmental protection will be the focus of attention in the future. "

Panasonic also has very clear ESG goals. Ding Zhenggang, the national marketing director of Guangzhou Panasonic Air Conditioner Co., Ltd., said that, "In 2050, Panasonic's vision for the environment is' green manufacturing and creating the future '. We will focus on the value chain of Panasonic Group, including all business entities, including associated upstream and downstream enterprises. New technologies and new business activities will be promoted in a interlocking way around carbon dioxide emissions. Our specific goal is to achieve 300 million tons of carbon dioxide reduction together with the society by 2050 Arranging goals is what we are doing now. "

Even though the external environment has put forward many challenges, the enterprise has never stopped the pace of innovation. Because we think that only when we do a good job in a bad environment, we can find more and better opportunities in the process of dealing with various changes in the future, so we are in danger, "said Wu Yi, director of Galanz Home Appliances Marketing Department.

As the main development force of the industry, Ding Feifei, vice president of Yongda Media, believes that "we should strengthen the power of brands, because brands are the core competitiveness of enterprises, and more attention should be paid to brand awareness and brand reputation, so as to attract more consumers and partners.

The Red Top Award has witnessed how enterprises step by step into a higher stage of development. As the representative of the sponsor, Liu Ying, deputy editor in chief of China Home Appliance Network, said, "One person goes fast, a group goes far. As the sponsor, the Red Top Award hopes to accompany everyone to go steady and far."

　 Everyone has a "Peach Blossom Garden" in their heart, and dreams come into reality

At the red top ceremony, the organizing committee of the red top award, GfK China and Jingdong Home Appliances jointly released the 2023 China High end Home Appliances Market Report, which pointed out that the contribution of China's high-end home appliances market has overtaken the overseas market. From January to October 2023, the contribution of the market with MDA9900 dollars or more (excluding the North American market in the world) accounted for 26.5% in China and 26.3% in the overseas market. Behind it is the change of Chinese people's consumption attitude. In the post epidemic era, Chinese consumers' values are more diversified, "balanced and happy life is more happy", "more focused on family and self-improvement", and "more willing to spend more on science and technology consumer goods to pursue high quality".

Release of 2023 China's High end Household Appliance Market Report

If the quality of life in everyone's ideal is the "Peach Blossom Garden" they aspire to, the Hongding Prize will turn this ideal into reality and present it. The products of this year's Hongding Prize will be displayed in the form of "Hongding Prize × Land of Peach Blossom" cross-border art exhibition of life aesthetics on December 14-15 in Beijing Kuntai Jiarui Cultural Center, This exhibition has realized the innovation of the integration of home appliances and art works. It not only expresses the overseas people's yearning for a comfortable, peaceful and happy life in the way of combining modern home appliances with digital art, but also provides a template for users to reflect their ideal of a better life into reality.

"Red Top Award × Land of Peach Blossoms" Cross border Art Exhibition of Life Aesthetics Opens

Jiang Feng, executive director of the China Home Appliances Association, said at the opening ceremony of the "Red Top Award × Land of Peach Blossoms" cross-border art exhibition of life aesthetics, "In the fast-paced modern life, everyone has his own" Land of Peach Blossoms "in his heart. This is where the award-winning products of the Red Top Prize fit in with the art exhibition. Through the ingenuity of technology, home appliances have greatly released people's physical strength and time for repetitive and tedious work such as housework, allowing them to have the energy and time to pursue spiritual upgrading. The Red Top Prize has been held for 15 times so far. While commending the innovative products of home appliances, the Red Top Prize itself is also evolving, The pioneering cross-border integration with art exhibitions has enabled the Red Top Awards to stand out from a number of industry awards, forming a unique commercial IP, which has been recognized by the industry and consumers. "

Jiang Feng, Executive Chairman of China Home Appliances Association

When talking about how the household appliance industry can gain the power of innovation, Wu Yuanxin, vice chairman of the Chinese Folk Literature and Art Association, a master of Chinese arts and crafts, and a national inheritor of intangible cultural heritage, sighed with emotion, "The household appliance industry is actually the same as the intangible cultural heritage industry. We should calm down and do a good job of our products and our culture. This is an eternal topic. How can we make a breakthrough? We should make breakthroughs and do our own work well. The country has good policies, and we should also have good capabilities and potential to play. The country has given you blood transfusion, and you need to have your own hematopoietic function to make intangible cultural heritage products and household appliances better. "

Wu Yuanxin, Vice Chairman of China Folk Artists Association, Master of Chinese Arts and Crafts, and National Inheritor of Intangible Cultural Heritage

Leaders from art, culture, sports and other cross-border fields talked about their yearning for a better life as consumers, "I think household appliances can be more detailed in user portraits. For example, I and many cultural workers live alone for a long time, have our unique lifestyle, and the number of such people is huge, which is a large market." Peng Min, the champion of the fifth season of China Poetry Conference, also expressed his expectations for the Red Top Award with his best poems, "'In the old days, Wang Xietang, the former Yan, flew into the homes of ordinary people'. The Red Top Award has reached a high end in the industry. I hope it will spread its influence to thousands of families, sink down and expand."

Peng Min, the champion of the fifth season of China Poetry Conference

As a former athlete, Yang Hao, the Olympic volleyball champion, talked about his preference for home appliances as a consumer. "The products we choose will have scenes, characteristics, and meet our own consumption concept, mainly because the products are new and characteristic enough. I believe that consumers will choose no matter what the environment."

Olympic Volleyball Champion Yang Hao

At the same time of promoting quality life into thousands of households, Hongding public welfare has never stopped. At the 15th Hongding Awards, the journey of Hongding public welfare video led everyone to review the footprints of Hongding public welfare in the past 12 years. At the same time, Ms. Mao Linlin, an actress, was specially invited to serve as the 2024 Hongding public welfare ambassador, hoping to better deliver the good deeds of Hongding public welfare through her influence.

2024 Mao Linlin, Hongding Public Welfare Ambassador

The light of belief lights up the way forward. This year's Red Top Awards also set up the award of "China's high-end home appliance market driver" to commend these home appliance people for helping China's high-end home appliances continue to develop and move forward, and opening up new situations in the industry.

The more we move forward, the more tenacious we are. On the stage of the Red Top Awards, the power of quality life is endless. They become the inspiration and spark of innovation in the home appliance industry, the torch that lights up the future, and promote China's home appliance industry to the next peak.