Time:
November 23, 2018 to November 26, 2018
Exhibition city:
Chengdu, Sichuan, China
Exhibition area:
Category:
building material
Organizer:
Chengdu Tianyi Exhibition Service Co., Ltd
Organizer:
Exhibition Overview
Tianyi Chengdu Family Expo is scheduled to be held in Chengdu Century City New International Convention and Exhibition Center from November 23 to 26, 2018. This exhibition will have more than 1200 booths, an exhibition area of 30000 square meters, a cluster of well-known brands, complete product categories, unprecedented discounts, and abundant on-site activities. It will provide citizens with a one-stop, time-saving, labor-saving, worry free, and more cost-effective way High quality shopping platform also opens up a new channel for enterprises to expand the terminal market, win market share and enhance brand influence!
Tianyi Chengdu Jiabo "benefits" and benefits to the end - it will definitely ignite the wave of decoration procurement in winter 2018 again!
New media big data precision marketing:
Rely on DSP AD7、 Precision marketing in WeChat circle of friends, based on the analysis of "big data", selected consumers who have recently focused on home decoration, building materials, home appliances, lighting, furniture, home furnishing and other related fields, and then through Tencent (including QQ dialog advertising), Sina, Baidu, Google, Douyin, Youku, iQiyi PPS, PPTV and other network platforms accurately push advertisements; Use the official WeChat and microblog platforms of the Family Expo to carry out award-winning interaction, award-winning Q&A and other wonderful activities to stimulate customer participation and communication.
High frequency and strong promotion of joint industry websites:
High frequency and strong promotion has been made in Tencent Dacheng Network, Tencent Home, Sina Home, Fangtianxia Network, Sohu Home, Netease Home, Phoenix Home, Pacific Home, China Home, Home Online, Netcrowd House Inspection, Huaxia Home, China Wardrobe Network, China Sanitary Ware Network, China Water Purifier Network, China Building Materials Network, Home Online and other online media in the industry.
National, provincial and municipal authoritative mainstream media concern and report:
Periodical advertising was carried out in major national, provincial and municipal mainstream media such as Sichuan TV Station, Chengdu TV Station, Sichuan Daily, West China Metropolis Daily, Chengdu Daily, Chengdu Business Daily, Chengdu Evening News, Tianfu Morning Post, Xincheng Express, Juzhou Weekly, Chengdu Report, Chinanet, Chinanet, Chinanews.com, China Daily, Sichuan News Network, Sichuan Online, Chengdu Online, etc Press release.
Offline hard publicity strategy
Large outdoor advertisements will be launched in the cluster area of the household building materials market and the newly delivered buildings in Chengdu, including elevator advertisements, subway advertisements, bus billboard advertisements and other channels to achieve all-round coverage.
Call marketing team one-on-one invitation
The organizing committee has set up a special call marketing team with more than 30 seats, targeting more than 300000 owners with decoration purchase needs through telephone, SMS EDM email group sending and other methods are used to make one-on-one precise invitation and organize the owner to visit and purchase.
Market promotion team
The local promotion team of the Marketing Department distributed VIP owner cards, gift vouchers, exhibition strategies and preferential guides to the decoration city, new buildings, secondary decoration buildings, commercial plazas, office buildings, etc. Through the patient explanation of the local promotion team staff, consumers were eager to visit and purchase, and took the initiative to make an appointment in advance. It is expected to invite 12000 precise owners who are about to or are in the process of decoration.
Open up online and offline free registration channels
The organizing committee has opened an official website, a ticket hotline, a WeChat public account, a third-party ticket platform, and a building community reservation and registration point to facilitate the owners' booking and registration. Before the exhibition, VIP tickets, gift vouchers, on-site vouchers and relevant information will be mailed to the owners.
Scope of exhibits
Building materials area: home decoration design, sanitary ware and ceramic tiles, customized cabinets and wardrobes, doors, windows and floors, wallpaper fabric soft decoration, lighting, ceiling coating, stair hardware, etc;
Home appliance area: HVAC, refrigerators, washing machines, televisions, range hoods, stoves, integrated stoves, water heaters, smart homes and water purifiers, air purifiers, soymilk machines, sweeping robots, etc;
Finished furniture area: sofa mattresses, American furniture, European furniture, Korean furniture, modern furniture, Chinese furniture, children's furniture, etc;
Household goods area: bedding, indoor furnishings, kitchen appliances, leisure and entertainment, home audio and video, home health sports equipment, outdoor furniture and garden series, etc
contact information
Tel: 84600937, 84600936
Mobile: 13661314152, 13520548763, 19919912981, 15810646598
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