B2B business platform is a must to expand the market in central and western regions
China Chengdu Building and Decoration Materials Expo and Integrated Ceiling and Integrated Home Furnishing Exhibition (hereinafter referred to as "Chengdu Construction Expo") is the longest and most extensive B2B trade exhibition of architectural decoration and integrated ceiling and integrated household materials in central and western China. After 16 sessions of development, it has become the largest industry event in the central and western regions.
two thousand and seventeen The exhibition scale of Chengdu Construction Expo has reached 8 pavilions and 90000 square meters. It is the most practical and efficient exhibition platform for enterprises to expand and consolidate the construction and decoration materials market in the central and western regions.
With the steady progress of national construction and development strategies such as the Western Development, the "Belt and Road", the Yangtze River Economic Belt, the National Tianfu New Area, and the Chengdu Chongqing Economic Zone, major regional projects such as the Tianfu International Airport and the renovation of the northern Chengdu urban area have been started, bringing huge development opportunities for the building decoration materials, integrated ceiling, and integrated home furnishing industries in the central and western regions.
-- Audience scope--
Building materials decoration and integrated ceiling Integrated household materials manufacturers, distribution agents, engineering companies, decoration companies, designers, design institutes, real estate development enterprises, municipal organizations, chain building materials stores / Supermarkets, hotels, hospitals, shopping malls, office buildings, building materials e-commerce platforms, mobile APP Other retail terminals and media / Industry associations and other relevant units.
-- Visitor analysis of the last exhibition--
The last exhibition attracted sixty thousand one hundred and twenty-nine Professional visitors, including seventy-eight Home building materials market, decoration city and industrial park eight thousand five hundred and eighteen The core buyers reached two thousand six hundred and forty-seven People.
Industry classification of visitor source: construction engineering companies three thousand seven hundred and five People and decoration companies / designer four thousand five hundred and twenty People, real estate developers three thousand six hundred and seventy-eight People, Design Institute / place two thousand four hundred and ten Personnel and material manufacturers / General Agent / distributor forty-five thousand eight hundred and sixteen people (8946 people in integrated ceiling and home furnishing industry ） 。
Regional proportion of professional visitors: Sichuan Province 74% , Chongqing accounts for 11% , Guizhou Province accounts for 4% , Yunnan accounts for 2% , Shaanxi accounts for 2% , other provinces and cities accounted for 7% 。
-- Exhibition professional visitor invitation channel--
one Government/Association Cooperation: Organize professionals to watch the exhibition through the publicity of relevant government departments, relevant industry associations and groups, scientific research institutions and design institutes.
two Industry media publicity: We have cooperated with more than 360 industry websites, more than 120 industry magazines and more than 200 blog forums in advertising display and exhibition information release.
three Mass media publicity: For example, West China Metropolis Daily, Chengdu Business Daily, Chengdu Evening News, Chongqing Business Daily, Chongqing Morning News, Guizhou Metropolis Daily, Yunnan Daily and provincial and municipal TV stations have conducted advertising cooperation and exhibition news coverage.
four Outdoor advertising: Outdoor advertisements are published in the decoration cities, building materials markets, building materials industrial parks and highway intersections in Sichuan, Chongqing, Yunnan, Guizhou and other provinces and cities.
five National exhibition promotion: The Organizing Committee will go to China to participate in all exhibitions related to building materials and decoration, carry out on-site investment attraction and audience organization, and make in-depth promotion for industry professionals nationwide.
six Market promotion: 600000 visitor invitation letters were printed and more than 100 marketing promotion personnel were sent to distribute one-on-one to building materials merchants in Yunnan, Guizhou, Sichuan, Chongqing and other provinces and cities, inviting merchants to visit the site. During the exhibition, we will provide free shuttle service to the professional decoration material market in the prefecture and city.
seven Call center invitation: There are more than 50 fixed call agents, and 460000 professional buyers in the database are invited one-on-one by phone.
eight Core buyer invitation: Arrange full-time personnel to invite 8000 real estate companies, decoration engineering companies and distribution agents with large purchase demand in Yunnan, Guizhou, Sichuan, Chongqing and other provinces and cities one-on-one.
nine SMS and email promotion: 500,000 SMS messages are sent once a month, and 700000 EDM emails are sent to professional audiences regularly to ensure that the emails accurately reach the target customers.
ten Promotion of new media platform: On the basis of making full use of the exhibition website, WeChat public platform (more than 20000 fans in the industry) and other accurate marketing platforms, such as Ad7, DSP, Baidu Auction, Baidu Netalliance, etc., to maximize the exposure of exhibition related information for target customer groups.
-- Concurrent activities--
one Chengdu Interior Creative Design and Material Selection Application Forum
two Southwest China Investment Fair for National Integrated Ceiling and Integrated Home Materials Manufacturers
three Real estate projects under construction supply and demand precise docking meeting
four Summit Forum on New Trends of Intelligent Building Development
five Designer's green building and environmental protection salon
six Internet+New Marketing Trend Forum of Building Materials Industry
