From December 23 to 25, 2019, the second graduation ceremony of "Dunlop Super College" was held in Changsha, Hunan Province.Mr. Keijiu Maeno, Executive Director and Deputy General Manager of Dunlop Tire Sales Co., Ltd., and Mr. Sun Shihao, Director of Store Management Department and System Operation Department, attended the ceremony.
Changsha, Hunan Province is the location of the second factory of Dunlop Tire in China. In June this year, the opening ceremony of Dunlop Supercollege was held in the local area. This time, the closing ceremony was ushered in, which not only recognized the active participation in the stores of Dunlop Supercollege, but also drew a successful end to this year's activities.
Online and offline double assessment stores select the best from the best
It is reported that the Super College is a professional training platform tailored by Dunlop Tire for its excellent stores. It aims to create a scientific management mode for its stores through targeted training, and win consumer recognition with high-quality services.In May 2018, the first Super College was officially launched and received a warm response.In June 2019, the second Super College was officially opened. This training includes offline training and online training.After months of study and final evaluation, 120 Dunlop stores stood out from 200 excellent Dunlop stores nationwide and were upgraded to star level stores, 80 of which were invited to attend the graduation ceremony.
In his speech at the closing ceremony, Mr. Kikuo Maeno, Executive Director and Deputy General Manager of Dunlop Tire Sales Co., Ltd., reviewed the current situation of China's tire market, emphasized the great significance of high-quality service for the promotion of store sales, and the efforts and plans made by Dunlop Tire in this regard. At the same time, he also recognized the achievements of the Super Academy,He also expressed his best wishes for the future development of the Super College.
Shanghai Jiace Business Consulting Co., Ltd. was invited to bring the last lesson to the students. It reviewed the process of offline training and online assessment of the super college, summarized the effect of store implementation and the key points to be improved, and taught the stores how to improve the tire sales turnover rate. At the same time, it analyzed the experience of successful sales in detail based on real cases,Emphasize again that "details are everywhere", and require the store to "insist on guarding the safe travel of customers' vehicles".
In addition, the graduation ceremony also invited Beijing ChuangSiQin Market Consulting Co., Ltd. to share with the students the "Consumer Needs of New Generation Car Owners in the Automotive Aftermarket".Taking the post-90s consumers as an important customer group of the store, we communicated with the students to discuss the consumption concept of the new generation of car owners, and concluded that the automotive aftermarket industry is a typical "familiar customer economy" industry.Guide stores to realize the importance of gaining customer trust and constantly improving service quality.
After the training and sharing, a grand star store authorization ceremony was held, and Mr. Maeno and Mr. Sun Shihao issued authorization cards and graduation certificates to the participants.
Later, some of the participants made a speech on the stage, sharing their understanding and use of the super college platform, and expressing their changes and gains in "refined management, standardized processes, professional services, etc." over the past year.
At the end of the graduation ceremony, Mr. Gu Yangyang, Store Management Department of Dunlop Tire Sales Co., Ltd., announced the business policy for star rated stores in 2020.It said that Dunlop Tire will invest more brand support for star rated stores in store image, store training management, product promotion, etc.It is also hoped that the students will continue to study hard and work together with Dunlop Tire to build star rated stores into high-quality standard stores in the industry in 2020.
Centennial enterprises build excellent platforms and provide comprehensive services to achieve a win-win situation for three parties
As a century old industry leader, Dunlop Tire has relied on its comprehensive advantages in brand, technology, products and services to actively respond to new changes in the market since it entered the Chinese market in 2002. Through technological innovation, upgrading and service improvement, Dunlop Tire has actively explored consumer demand and constantly provided reliable, high-quality and high-tech tire products.Dunlop has always been aiming at "service upgrading and customer satisfaction improvement" to create a comprehensive tire service.While leading the development of the industry, we will continue to innovate, strive to improve the consumer experience, enhance the comprehensive strength of the brand, meet the qualitative, diversified and personalized needs of Chinese consumers, and promote the healthy development of China's tire market together with the whole industry.
Dunlop Supercollege is a high-quality training platform and a communication link between Dunlop Tire and stores and partners around the world.Through comprehensive analysis of store feedback and suggestions, timely understand consumer demand and market dynamics, further provide new ideas and directions for product optimization and service upgrading, and achieve a win-win situation for brands, stores and consumers.
The achievements of the Super Academy are an effective attempt for Dunlop Tire to keep its original intention in mind and continue to explore and innovate, and also a strong proof that consumers are satisfied with Dunlop products and services.In the future, Dunlop Supercollege will continue to carry out, through evaluation and screening, to promote the outstanding stores in star rated stores.Constantly practice the corporate purpose of "service upgrading and customer satisfaction improvement", create industry store benchmarks, and lead the healthy and orderly development of the industry.
So far, since Dunlop Supercollege opened two years ago, 190 stores have been promoted to star level stores.In 2020, Dunlop Tire will continue to recruit more excellent stores to join the Super College.
A new round of online registration activities is about to start. Please wait and see.For details, please search and follow the WeChat official account of "Dunlop Super Academy".
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