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Strive to be the banner of the development and construction of national party journals in the new era

Zhang Jianchun
Source: Banner net 10:17, February 29, 2024
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In 2018, the CPC Central Committee's deployment requirements on institutional reform were implemented. After the establishment of the Central Committee and the State Organ Working Committee, on the basis of the Central Committee's Party Building and Ziguangge magazine, the Research on Organ Party Building and the Banner magazine were founded. With the cordial care of the leading comrades of the Central Committee, the Working Committee, centering on the central task of Party building, scientifically researched and determined the positioning of the two journals. Since its inception, the two journals have adhered to the guidance of Xi Jinping's thought of socialism with Chinese characteristics for a new era, adhered to the division of labor orientation of the theoretical journal of party building and the organ journal of the working committee, deeply publicized and explained the important thought of General Secretary Xi Jinping on party building, focused on the major theory and practice of party building in the organs, and carried out in-depth research, vigorously promoted the practice innovation and work exchange of party building in the organs, To comprehensively demonstrate the experience and achievements of the party building work of the organs, actively promote the in-depth integration and development of the media, make positive contributions to the high-quality development of the party building of the organs in the new era, and become a banner of the development and construction of the national party journals in the new era.

The Party magazine is an important position to publicize the voice of the Party, strengthen theoretical arms and serve the Party's construction work. In June 2023, the Central Committee of the Communist Party of China held a national organizational work conference, which for the first time systematically explained General Secretary Xi Jinping's important ideas on party building; In October 2023, the Central Committee of the Communist Party of China held the National Conference on Propaganda, Ideology and Culture, which for the first time put forward and systematically explained Xi Jinping's cultural thoughts, providing a powerful ideological weapon and a scientific guide for action to do well in the ideological and cultural work of the new era and new journey, and to shoulder the new cultural mission. We should work hard to learn and understand deeply, learn from each other, and be true to each other, so as to promote the publication of Party journals to grasp the new situation and new tasks, and show the new atmosphere and new achievements.

Hold high the banner of thought, and be the pacesetter in publicizing and implementing the innovative theory of the Party in the new era. General Secretary Xi Jinping's important thoughts on Party building and Xi Jinping's cultural thoughts constitute the "Party building chapter" and "cultural chapter" of Xi Jinping's thought on socialism with Chinese characteristics for a new era. It is the latest achievement of sinicization and modernization of Marxism, a comprehensive and systematic scientific theoretical system with strict logic, rich connotation and profound thoughts, and is to promote the construction of the Party in a new era Action guide for cultural construction. Over the past five years, the two journals, in combination with previous thematic education, have set up special columns, planned blockbuster articles, in-depth publicity and interpretation of Xi Jinping's thought on socialism with Chinese characteristics for a new era, and concentrated on reflecting the practical, institutional and theoretical achievements of the central and state organs as well as local party and government organs and party members and cadres in learning to use Xi Jinping's thought on socialism with Chinese characteristics for a new era, More than 1400 key research achievements have been formed, and more than 2000 important contributions have been published, making positive contributions to the high-quality development of party building in the central and state organs. It is hoped that the two journals will firmly grasp the positioning and position of the "first front" of Xi Jinping's thought on socialism with Chinese characteristics for a new era, focus on the primary political task of arming the whole party and educating the people with the innovative theory of the party, further improve political judgment, political understanding and political execution, and run the party journal as the party and politician throughout the requirements of running the journal, Efforts have been made to deepen the internalization and transformation, precise interpretation, authoritative interpretation, and scientific and chemical generalization, continue to launch influential special columns and high-quality publicity products, and promote the party's innovative theory to penetrate the hearts of the people and bear fruit.

To highlight the main responsibilities and work as a counselor in the party building work of the organ. "Centering on the center, building the team and serving the masses" is the responsibility orientation of the party building work entrusted to the organs in the new era. Over the past five years, the two journals have closely focused on this requirement, implemented the decisions and arrangements of the Party Central Committee on the Party building of organs and the work requirements of the Working Committee into specific journals, refined them into topics planning, column creation, text polishing, etc., continued to launch high-quality masterpieces with political standards, theoretical flavor, Party building characteristics, and the characteristics of the Working Committee, and tried hard to tell the stories of organs at all levels with heart and emotion, Telling good stories about the party building front of the organ and the outstanding party members and cadres of the organ played a key role in the propaganda of the party building of the organ. It is hoped that the two journals will keep in mind the purpose and mission, focus on the main responsibility and main business, give full play to the role of bridge and link, make a good demonstration platform, integrate the ideas of the Party and the voice of the people, rally the hearts of the people, win the hearts of the people, and build solidarity in serving the people, summarize and display the good experience and good practices of grass-roots party organizations at all levels in innovating the work of party building, and promote more grounding The hot and lively report works will explore more experience and practices with the flavor of the times and practical characteristics, and contribute more to the high-quality development of the party building work of the new era and new journey organs.

Adhere to integrity and innovation, and create a financial media with strong communication power and influence. The rapid development of informatization has profoundly reshaped the media pattern and public opinion ecology, and has also put forward higher requirements for the party building and publicity work in the new era. Over the past five years, the two journals have built a new pattern of "two journals, one network and seven ends" party building media communication in the organs, and have won important honorary awards in the industry for many times. The total number of interactions between websites and new media has exceeded 60 million person times, and the cumulative number of visits has reached more than 40 billion person times. It is not easy to achieve such achievements. We hope that the two journals will continue to adhere to the principles of integrity and innovation for development, and make greater efforts to further enhance the influence of communication. We should optimize the content supply according to the needs of the audience in the new era, devote more energy to the layout, launch more works and products with distinctive orientation, fresh form and popular appeal, attract, guide and unite people with high-quality content with ideas, temperature and quality, win development advantages with content advantages, and give full play to the exemplary and leading role of the party journal and party network in high-quality development; Adapt to the communication requirements of the Internet era, invest more resources and strength in new technologies, new platforms and new approaches, broaden the breadth, depth and activity of work, change the discourse system and working methods, actively explore visual, crowd oriented and accurate communication forms, and constantly launch new media products with rich content, fresh form and easy communication, Promote the ideological banner of the Chinese Communists in the new era to fly high on the Internet. Strengthen mechanism empowerment, strengthen system planning, establish and improve the organizational structure, working mechanism and management system that adapt to the integrated development of media, optimize the acquisition and editing process, build a strong acquisition and editing team, strive to achieve the integration of information content, technology applications, platform terminals and management means, and promote the in-depth development of media integration, Create a communication matrix of party journals and media with strong communication power and influence.

Effectively strengthen the "four forces" to forge a high-quality publishing team. The high-quality editing and publishing team is the key to ensure the high-quality development of the party journal cause. It is hoped that the two journals will actively explore in cultivating talents and strengthening team building, and come up with practical, ingenious and brilliant ideas. We should improve our political literacy, read the original work, learn the original text, understand the principles, follow up and study the series of important speeches of General Secretary Xi Jinping, seriously study the classic works of Marxism, continue to make efforts in the belief in practice, learning and writing, and further consolidate the ideological foundation of supporting the "two establishment" and achieving the "two maintenance"; Improve professional ability, everyone has "a few brushes", comprehensively improve the ability level of topic selection planning, text editing, content review, new media production, etc., and effectively guarantee the high-quality development of the cause of the party journal with excellent professional skills; Cultivate cultural heritage, enhance historical confidence and cultural confidence, better shoulder the cultural mission, reflect the requirements of "two combinations" in the practice of running journals, and actively promote the creative transformation and innovative development of excellent traditional Chinese culture; Follow the mass line, temper the style and style of study, go deep into the front-line research at the grass-roots level with feelings and problems, learn from the wisdom of the masses in asking questions and strategies, temper the cultivation of party spirit in making friends with the masses, and work hard for a long time to promote the high-quality development of the cause of the party journal.

(Source: The Flag, 2024, Issue 1; the author is the Vice Minister of the Propaganda Department of the Central Committee)

(Editor: Wang Xinyue Signed by: Wang Xinyue Signed by: Zhong Ming)