Enterprise live broadcast solution

Qiniu Cloud enterprise live broadcast solution covers marketing, goods delivery, enterprise training, live event and other scenarios. It can be used without development, helping enterprises to quickly integrate and access live broadcast services, and supporting docking with their own member systems and mall systems. The rich marketing interaction and data analysis capabilities help enterprises achieve a closed loop of content production, live data and traffic.

Live broadcast management background

Application scenarios

Marketing live broadcast

Develop a private domain traffic pool to quickly build a live broadcast service integrating beauty, real-time connection, marketing interaction, live shopping, and user data analysis for enterprises, which can seamlessly connect with the enterprise's own mall system, promote order conversion, and activate traffic.

Subdivide the scene

Marketing with goods
Brand promotion
Financial live broadcast

Training live broadcast

The cost of enterprise offline training is high, the content is difficult to retain and reuse, and the training effect monitoring is difficult. Qiniu Cloud provides PPT demonstration, Lianmai interaction, questionnaire survey, password/white list of live broadcast room, live broadcast playback, training effect analysis and other functions to easily build "effective, assessed and evaluated" enterprise training.

Subdivide the scene

Staff training
Product training
Knowledge payment

Live broadcast of activities

Traditional offline exhibitions, press conferences, product marketing and other activities are costly and difficult to obtain customers. Many enterprises are transforming online live broadcasts to expand brand influence through cloud exhibitions, online press conferences and other forms. Qiniu Cloud has built a live broadcast room for enterprises by one click, and solved the problems of live broadcast planning, on-site execution, remote connection, etc. in a one-stop manner. It has provided sophisticated operational tools such as interactive play, form collection, user portrait analysis, and achieved rapid fission growth.

Subdivide the scene

Product launch
Annual brand meeting
Live broadcast of the exhibition

Scheme advantages

Massive marketing tools

Massive marketing tools such as interactive lottery, red envelope, invitation with prizes, gift rewards, sign in and praise, and robot warming are provided

Live broadcast effect analysis

Comprehensive statistics of live broadcast visitors, number, concurrent number, sharing effect, and interactive data; Accurately analyze product popularity, user regions, viewing time, live consumption, and generate user profiles and behavior analysis

Multi platform push to push

It supports multi terminal viewing of webpage H5, official account, APP, WeChat applet and PC, and can also push multiple platforms such as video number, station B, microblog, fast hand and small red book with one click

Multiple access and delivery methods

Support multiple access modes such as H5, SDK, API, and provide public cloud, hybrid deployment, and private deployment delivery

Scheme architecture

Customer Stories

Fosun Health

Each business line of Fosun Health has different live broadcast scenarios, including training, marketing, and science popularization. The live broadcast solution of Qiniu Cloud has the ability of SaaS layer to APaaS layer, supports customized development, and realizes multi-level live broadcast needs. At the same time, sub accounts and lecturer accounts are provided to meet the operational needs of different departments and cooperative hospitals.

Dongguan Securities

Qiniu Cloud provides Dongguan Securities with self controllable business value from the bottom resources to the upper functions, and realizes live broadcast and viewing on WeChat, H5, PC and APP.

Three classes

The Qiniu Cloud enterprise live broadcast scheme is connected with the three class member system, realizing the intelligent recommendation of member courses, tracking and watching behavior records through the interface, conducting after class re check, and improving the course quality.

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