Li Dao:
Baojian (China) Co., Ltd President
China Baojian Autonomous Fund Initiator
China Association of Enterprises with Foreign Investment Vice President
Beijing Association of Enterprises with Foreign Investment Vice President
China Youth Entrepreneurship and Employment Foundation director
Beijing Overseas Chinese Enterprises Association Vice President
National Taiwan Enterprise Confederation standing director
In the past 20 years, we have been focusing on education and found a way of public welfare;
Try to enjoy life and condense employees to create a culture of correct values;
The steady development of independent research and development of science and technology has created a way for benchmarking enterprises to operate;
Don't forget to defend the motherland with the original intention of starting a business.
This is the way of success for Li Dao, every splendid avenue and every step of the way.
reporter On September 6, I went to Baojian (China) Co., Ltd. (hereinafter referred to as Baojian) for an interview, which was intended to explore the essence of Baojian's entrepreneurship, development, promotion, inheritance and other aspects in the mainland, and happened to meet the "Care for Gardeners" large-scale public welfare project kick-off jointly sponsored by China Youth Development Foundation and Baojian Public Welfare Foundation, During the activity, Baojian donated 100 million yuan (RMB, the same below) and planned to help more than 10000 rural teachers! This is a big deal, this is a big donation. Surprised, the reporter carried out an in-depth investigation and understanding with 12 points of curiosity.
Although it was a casual interview, it was a coincidence and an opportunity. This is not a show, but a heritage. This is the spirit of Baojian, and this is Li Dao, President of Baojian ……
The Way of Public Welfare: Mind Education Help the world
Baojian is a large high-tech health enterprise specializing in health concept dissemination and product development, production and sales in the health field. from Since its official operation in 1996, Baojian has continued to support public welfare undertakings. In 1997, the first Baojian Hope Primary School was completed in Zhangjiakou, Hebei Province. When talking about the reason for paying attention to education, Li Dao mentioned that he had witnessed the poor learning environment of children in a remote mountainous area of Zhangjiakou. He could not forget his thirst for knowledge in the dilapidated mud wall, and decided that "every child should have the right to fair education".
As a result, he has been helping the education development in poor areas for 20 years. At present, he has made accumulated contributions There are 100 Baojian Hope Primary Schools and schools for migrant workers' children all over the country, benefiting more than 120000 teenagers. "My wife's support for me is also one of the important reasons why I insist on doing public welfare." Li Dao and his wife live a frugal and simple but happy life. In order to buy cheaper vegetables, they will go to several more vegetable stalls, but they will spare no effort in public welfare. The amount of donations is more than their property assets. Mrs. Li Daoqing's understanding and support is precisely because the two people help each other hand in hand to make this public welfare road go further and further.
For 20 years, Baojian has focused on education and public welfare inheritance. While developing the enterprise, Baojian has also actively fulfilled its corporate social responsibility, and pioneered the " The "three 1%" public welfare concept: 1% of the annual tax amount of the enterprise, 1% of Baojian's employees, and the national agents promised to voluntarily donate 1% of their personal income to the fund, establish the Baojian China Youth Development Foundation in 2004, and set up the "Baojian Autonomous Fund", and adhere to the commitment of "making Hope Project become a shareholder of the enterprise". At the same time, Baojian can always be seen at the first time in various earthquake relief and charity donation activities. Other charities donated nearly 200 million yuan, and recruited more than 100000 love volunteers nationwide to participate in public welfare activities. They have been repeatedly nominated for the "China Charity Award" and other titles.
In addition to being enthusiastic about public welfare, Baojian accumulatively drives 120000 people are easily employed and start their own businesses, and the success rate of entrepreneurship is as high as 95%. In 2009, it became the only initiator of the "China Youth Entrepreneurship and Employment Foundation" in the industry and the first batch of "Youth Employment and Entrepreneurship Internship Bases" designated by the Central Committee of the Communist Youth League.
Baojian is the treasure of education; Baojian is benevolent and healthy.
To care about education is his social responsibility to lead the public welfare;
Benevolent people think of benevolence, which is an important style of helping the world when he has achieved something.
The Way of Management: Cultural Cohesion Sublimation of value
Li Dao believes that the first purpose of public welfare activities is to create a culture within the enterprise. Generally, public welfare activities of enterprises are an extension of corporate culture. The establishment of an enterprise's image cannot be separated from its social welfare activities; Internally, public welfare activities are the centripetal force to unite employees Reflect a correct value ； Externally, the benefits of enterprises are social benefits, and the more public benefits, the more can prove the value of enterprises.
Perhaps it is based on this corporate culture that the reporter found in the interview that all employees of Baojian have an infectious trait, that is, they exude a positive and sunny attitude and a sense of pride in Baojian. Baojian's employees are equipped with a red and a green bracelet on their wrists. The red represents voluntary donations from personal income 1% of caring volunteers, while green expresses the connotation of Baojian's green health brand. For Baojian, corporate social responsibility has long been rooted in the corporate culture, becoming the mission of the company and the driving force for everyone to work hard. Li Dao firmly believes that he will be better for others. Baojian's corporate culture has always adhered to the concept of "love you, do not hurt you, love you, support you, love you, help you", and practice his social responsibility with action!
Not only that, Li Dao also advocated that employees should "work hard and enjoy life". So far, Baojian has organized employees 51 domestic and foreign tourism research activities and geographical leaps of more than 30 countries and regions have led more than 150000 people to realize their dream of going abroad. The commitment of "going around the world in ten years" gives every employee a chance to realize their dreams, and makes Baojian a channel and platform worthy of employees' trust and efforts for their dreams. In the Beijing operation headquarters, the soccer field, yoga room, self-made "Baojian Coffee" and the weekly "Local Special Home Cuisine" in the cafeteria, many details show that Baojian provides employees with the conditions to "work hard to enjoy life", and employees are more "work hard" under the humanistic care environment.
The way of management: the cornerstone of science and technology Channel is king
In terms of company operation, Li Dao said, " Autonomy is the most important foundation of Baojian 」。 after After 21 years of exploration and growth, Baojian now has its own brand and four product formulations (nutrition and health care, beauty and skin care, daily care, health home), nearly 100 kinds of products, and has become one of the largest health industry groups in China.
Baojian mainly produces health food raw materials. At the beginning of its business, the raw materials were led by foreign countries, and the price could not be independent. After 22 years of exploration and practice, Baojian has mastered the core science and technology of raw materials, and adopted international advanced technology in all aspects, fully maintaining the biological activity of the ingredients in natural raw materials. Besides a computer system, the company's software, logistics and operation systems are all independently developed by Baojian.
With the continuous development of the company, the company has gradually built a direct sales +E-commerce+physical store sales "trinity" business channel. A direct selling enterprise has not had any quality problems in Beijing for 20 years, which is inseparable from Baojian's long-term commitment to high-quality, safe and healthy products, and its first domestic implementation of the concept of "60 day return and replacement satisfaction guarantee". In 2007, Baojian became the designated product partner of the Chinese National Fencing Team, He has participated in three consecutive Olympic Games.
Baojian exceeds With a steady growth rate of 20%, it has paid taxes of nearly 3 billion yuan, becoming a benchmark enterprise in Beijing. This is due to Baojian's independent core technology and "trinity" business channel.
Patriotism: adhering to the original intention Advocate the Chinese Dream
Baojian's display board displayed many of the company's honorary medals, but Li Dao smiled at these awards and did not introduce them too much. He turned to the public welfare wall and public welfare stories for an impassioned explanation. In front of numerous honors and awards, he still maintains an indifferent heart, and in the countless charitable donations, he still maintains a warm heart. In the interview, Li Dao mentioned many times that "it is important not to forget the original intention, whether it is a good attitude of individuals or enterprises, and China now needs the construction of values and cultural values." In the conversation, Li Dao's witty and witty words are simple and easy to understand, but they reveal the truth that everything seems to happen to everyone.
Following his father's teachings, Li Dao gave up the superior environment in the United States and resolutely returned to China to start his own business. His original intention collided with the Chinese spirit of "mass entrepreneurship and innovation". In 2010, Japan's illegal arrest of Chinese fishermen and fishing boats in the Diaoyu Islands sea area made the board of directors of Baojian Company decide to cancel the planned one year tour of ten thousand people to Japan, and Baojian Company took the initiative to bear the deposit of various expenses already paid. Although it lost more than 60 million yuan this time, it won high praise from employees and the media, demonstrating the patriotism of defending the motherland. Later, the Korean government moved Baojian's move, invited thousands of Baojian people to visit South Korea, and named a cultural and commercial street in Jeju "Baojian Road" for free. Li Dao proudly said, "Foreign countries have a road named after Chinese enterprises, not only because of the gradual growth of Baojian's brand image and influence, but also because of the support of a strong motherland, which is also a kind of national diplomacy."
Li Dao attributed Baojian's development over the past 22 years to China's stable policies and good market environment. In that year, Beijing was chosen as the Asia Pacific operation headquarters because of Beijing's stable policies, the opportunities of Beijing Tianjin Hebei integration and the advantages of the talent market. Li Dao believes that Taiwanese businessmen can make great progress in the mainland thanks to the strength of the country and the prosperity of the motherland. It is hoped that more Taiwanese businessmen will base themselves on the mainland, invest and develop their businesses for sustainable development.
Postscript:
The interview is over, but the reporter's thoughts are like the tide of the sea. The development of enterprises cannot be separated from the society, and social undertakings need the help of enterprises. Baojian's public welfare road is a microcosm of many enterprises engaged in public welfare activities, but its inheritance, sustainability and persistence are difficult for ordinary enterprises to achieve. The tiny drops of water meet each other. When millions of Baojian are gathered together, they will become the Yellow River and the Yangtze River in China's public welfare undertakings.
