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Children's health is related to family happiness and national future. The "14th Five Year Plan" period is the first five years to march towards the second centennial goal, and it is also a critical period for the development of children's health. In October 2021, the National Health Commission also released the Action Plan for Healthy Children (2021-2025) to guide local governments to further improve children's health. Children's health is an important cornerstone of national health. The Outline of the "Healthy China 2030" Plan also puts forward clear instructions to improve the level of eugenics and childcare services and ensure children's health. Therefore, it is of great significance to pay attention to children's skin problems and establish a management system for children's skin health to improve people's quality of life, promote the implementation of the Healthy China Strategy and promote sustainable social development. According to the survey data, the total prevalence rate of skin diseases among preschool children in China is as high as 39%. Atopic dermatitis, eczema, etc. are the most common inflammatory skin diseases prone to children. Existing epidemiological studies have found that the prevalence rate of AD among children aged 1-7 years in China is 12.94%, and the prevalence rate of AD among infants aged 1-12 months in China is 30.48% [1]. Atopic dermatitis can lead to severe itching, which makes many children restless, sleepless, lonely and irritable, and has a significant negative impact on their physical and mental health and quality of life in many ways. Control of itching and removal of skin lesions are the urgent treatment needs of the majority of patients, and a systematic treatment plan is urgently needed. However, due to the late start of pediatric dermatology in China and the lack of professionals, improving the effectiveness of systematic and standardized diagnosis and treatment of children with AD, promoting the long-term management of children with AD, and strengthening the care for children with AD and the education of patients and their families are all challenges facing the current clinical work of children's dermatology. In order to let more children get rid of patients and grow up healthily, carry out early intervention, diagnosis and treatment of children's AD, and deeply implement the national strategic goals of "children first, prevention and treatment combined, fair access", Professor Liu Xiaoyan, chairman of the Children's Skin Professional Committee of China Eugenics Association, Professor Ma Lin, the appointed chairman of the Children's Skin Professional Committee of China Eugenics Association Professor He Li, Vice Chairman of the Asia Pacific Skin Barrier Research Association, Vice Chairman of the Dermatology and Venereology Branch of the Chinese Medical Association, and dozens of authoritative experts in the field of children's dermatology proposed to establish the "China Children's Atopic Dermatitis Expert Committee". 
As a domestic professional brand of effective skin care products for children, Winona Baby is also constantly practicing its corporate social responsibility. On April 21, 2023, the "Children's Skin Health Promotion Forum and the Establishment Ceremony of the Chinese Children's Atopic Dermatitis Expert Committee", jointly organized by the Skin Professional Committee of the China Association of Eugenics and Family Planning and Winona Baby, was officially launched in Shanghai. The project aims to focus on the field of children's AD and promote the construction of Chinese children's dermatology. Many outstanding experts in the field of children's dermatology in China have academic sharing and discussion on children's skin health issues, and are committed to providing authoritative skin care programs and guidance for Chinese children's skin. Concentrate on research and development, share academic knowledge, and create a new height for children's skin care products At the meeting, Professor He Li shared the research and development progress of children's skin care products: the new research progress of prickly thorn fruit on the repair of skin barrier, and said: "prickly thorn fruit oil will increase the expression of epidermal antimicrobial peptides while repairing the skin permeability barrier function, so that it can be used for the auxiliary treatment of AD." The prickly thorn fruit oil is a benchmark component of Bettany Group, It is also one of the ingredients of Winona Baby's whole line products. It is taken from the local plants in Yunnan, and is one of the representatives of the dermatology team in China based on the combination of industry, education and research. It has a significant repairing effect on the skin barrier. Professor He also concluded that the formula design of Winona Baby Soothing Cream conforms to the characteristics of children's skin, and has been clinically verified to be safe and effective, helping to moisturize the baby's skin, repair the skin barrier, and reduce inflammation.
Professor He Li, Vice Chairman of Asia Pacific Skin Barrier Research Association and Vice Chairman of Dermatology and Venereology Branch of Chinese Medical Association Professor Ma Lin shared the research progress of Winona Baby Soothing Cream, gentle double care sunscreen and the diagnosis, treatment and prevention of children's AD. She said: "Children's cuticle is much thinner than adults, especially our yellow skin Chinese babies, who are more delicate, have slow skin maturity, dry skin and are more prone to skin problems, and need to apply enough emollients to babies. However, through research and observation, the test product Shurunshuang can significantly reduce the risk of AD recurrence by carrying out routine emollient maintenance treatment for children with atopic dermatitis in remission. At the meeting, the professor also provided forward-looking professional advice for children in the field of sunscreen, pointing out that "wearing long sleeved clothes to cover, wearing sun visors, and applying sunscreen are indispensable".
Professor Ma Lin, the appointed chairman of the Children's Skin Professional Committee of the China Association of Eugenics and Child Care Four dimensional innovation of industry, education, research and medicine, Winona Baby professionally protects children's skin health Winona Baby is an effective skin care brand for infants and young children founded by Winona Parent Group Bettany in 2014. It continues the professional gene of Winona Parent Group Bettany, takes the clinical needs of dermatology as the guide, relies on the Yunnan characteristic plant resource library, and develops high-quality products through the combination of industry, education, research and medicine to solve the most painful and difficult problems of Chinese children's skin, Help Chinese children's skin health, lead the rise of China's infant skin care track, and create a healthy skin ecology for Chinese babies. According to the skin characteristics of babies of different ages, Winona Baby, together with children's dermatology medical experts, proposed a scientific skin care concept of grading and age appropriate. Its products adopt plant extraction technology, combined with a variety of Yunnan plateau plant essence ingredients, while achieving zero hormone addition, passed the skin patch test, acute eye irritation test, skin allergy test Six safety tests including anti-corrosion challenge test, and the core products have also passed the authoritative five-star certification of the German quality testing agency (Dermatest), providing reassuring professional solutions for babies, and launching a full range of product lines, including 0-3 years old/3-12 years old and targeted care products. Winona Baby not only promotes the scientific and professional nature of Chinese children's skin health products to the forefront of the world and leads the rise of Chinese brands, but also actively participates in public welfare projects, sets up industry benchmarks, gathers industry strength, and puts the responsibility and responsibility of industry leaders into practice to jointly protect children's sensitive and vulnerable muscles.
Winona Baby has established a brand mentality of "professional protection of baby's sensitive and vulnerable muscles" at the consumer end, and successfully created two popular products, Winona Baby Soothing Cream and Winona Baby Mild Double Care Sunscreen. The flagship product, Winona Baby Soothing Cream, contains the essence of Yunnan plateau plants: prickly thorn oil. The prickly thorn fruit is rich in the fatty acid needed by the skin, which can also promote the spontaneous production of more ceramide 3 in the baby's skin, and strengthen the barrier function internally. Supercritical extraction process is adopted to retain the activity of components to the greatest extent. Add calendula flower ingredients to effectively alleviate skin irritation, redness and other discomfort, and resist external skin irritation from the inside. It also contains sodium hyaluronate and mushroom glucan, which can lock water for a long time while repairing the skin's water retaining barrier.
Winona Baby Soothing Cream In addition to Winona Baby Soothing Cream, the gentle double care sunscreen is also a popular product for the brand to have a deep insight into the sunscreen market demand of infants and children. Based on the four major issues that consumers are most concerned about the safety, sunscreen effect, skin feeling and clean sunscreen of children's sunscreen, Bettany Research Institute has selected the botanical ingredient formula, and spent three years to create Winona Baby's gentle double protection sunscreen, which has been awarded the children's sunscreen certificate by the State Food and Drug Administration. The gentle double protection sunscreen specially developed by Winona Baby for sensitive baby children with less melanin and thin skin adopts the concept of safety protection and the formula of botanical ingredients. The sunscreen value is SPF50+PA+++, and the sunscreen lasts for 12.5 hours [2], delaying the tanning time of skin by more than 16 times [3]. It can respond well to outdoor ultraviolet rays and provide a "protective umbrella" for baby's delicate skin.
On April 23, at the Winona Baby Sun Protection Satellite Conference, Wang Shan, deputy chief physician of the Department of Dermatology of Beijing Children's Hospital affiliated to Capital Medical University, shared the "clinical research results of Calendula extract's mild double protection sunscreen on improving skin symptoms after sun exposure". Winona Baby's gentle double protection sunscreen has obtained the authoritative five-star safety certification from the German quality testing agency (Dermatest), passed six safety tests, and now it is recognized again by well-known dermatologists in China, which has once again verified its efficacy and safety as a skin care product for infants. More importantly, Winona Baby is the first brand in the world to do clinical efficacy tests for 0-2 years old. With rigorous scientific research and innovation practice, we have promoted the scientific and professional nature of Chinese children's skin health products to the forefront of the world, solved the problem of "neck sticking", really improved the international competitiveness of Chinese brands, and led the development of China's infant skin care industry. In addition to academic recognition, this excellent sunscreen skin feeling has also been praised by many parents, and has been the preferred product in the sunscreen category for infants and children since its launch.
Winona Baby Sunscreen In the future, Winona Baby will continue to adhere to the cooperative research and development mode with the domestic front-end children's dermatology center, continue to explore the skin problems of infants, continue to care for children with dermatosis and pay attention to their family's mental health, jointly promote the standardization and standardization of children's health clinics, and strengthen children's health care and medical services, Focus on and continue to promote the standardization construction and academic development of children's dermatology, jointly implement China Health Action, help Chinese children's skin health, let more children get rid of skin diseases, and live, learn and socialize healthily. Data source: [1] Chinese Journal of General Practitioners [Guidelines for Diagnosis and Treatment of Common Diseases at Grassroots Level] Guidelines for Diagnosis and Treatment of Children's Atopic Dermatitis at Grassroots Level [2] SPF50=15 minutes * 50 times=750 minutes, and the duration of sun protection depends on the actual ultraviolet light intensity; [3] PA stands for the defense strength of sunscreen products to block UVA, PA+can delay the integral tanning time by 2-4 times, and PA+++stands for delaying more than 16 times;
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