The wireless app of Alibaba International Station is aimed at online retailers Mobile created by Marketing Software. Through Alibaba International Station wireless app merchants can quickly and effectively extension Products, batch processing and store management.
Basic Introduction
“ Alibaba The "International Station" is an export marketing promotion service to help SMEs expand international trade. It is based on the world's leading inter enterprise electronics business affairs The website Alibaba International Station trade platform is one of the preferred online platforms for export enterprises to expand international trade by showing and promoting suppliers' enterprises and products to overseas buyers, so as to obtain trade opportunities and orders.
Related news: Good news! The long-awaited top booth resources of wireless APP are finally going online~
After the development and research of our international station experts, the top wireless APP booth will finally be launched in August. (Here is the key point: August, August, August. Seeing that August is coming, children who want to buy must always pay attention to the backstage~)
Function introduction
1. Tailored homepage recommendation for you to quickly find the products you want
2. Convenient keywords and categories search Service, fast location Your needs
3. The immediacy of new design chat Function, enjoy the convenience of fingertip communication
4. Supplier inquiry and timely obtaining quotation information
5. purchase Demand release to easily complete demand customization and Price comparison
6. Convenient management function, manage your orders and communication anytime, anywhere
7. Order and communication remind Function without missing any business opportunities
8. Collection Function to make the viewing of interested goods more efficient
Development background
Buyer classification of Alibaba International Station:
● For new online business groups (i.e. sellers who buy goods from the B end to the C end), buyers account for about 30%;
● Small retail e-commerce& wholesale Shops (offline retailers, small shopkeepers), buyers account for about 60%;
● Medium and large buyers account for about 5%.
The first two types of buyers account for a large proportion. They need high-quality products and hope to purchase and sell quickly, improve procurement efficiency and reduce product delivery time 。 The development of Alibaba International Station website tends to be fragmented, and the requirements for small batch production capacity and order processing capacity of suppliers are improved. Buyers focus on commodity diversification, require small orders, short cycle and fast delivery.
The average age of overseas buyers in the buyer user group of Alibaba International Station is 39 years old, and the proportion of buyers between 25 and 34 years old is about 31%. The purchase group is gradually becoming younger, which is more suitable for working in the way of mobile, instant messaging and network connection. The APP side caters well to the needs of buyers.
The overlap between APP and PC search buyers is only 7.5%, and the active buyers on APP account for 61% of the whole station.
Related introduction
Wireless APP terminal top exhibition sales activities
For national customers: unified bottom price of APP products system Discount , new product launch, limited time Discount? price
For the old top exhibition. Customers: old PC end. Customers purchase APP end top exhibition activities, double end brand coverage, and expand new markets
For star merchants: top show APP exclusive activity, purchase festival in September, targeting wireless first
reminder:
Key points: suggestions for wireless APP terminal after top deployment:
On PC terminal line Auction Customer: We can encourage both ends to bid at the same time in combination with the discount for the new launch of APP, and will study targeted promotional resources.
Promote star merchants in September: In order to help promote in September and seize the coverage of PC+APP dual end traffic, exclusive top show auction and annual package plan are formulated for star merchants.
Dig deep into the industry to create characteristics: for industries suitable for APP promotion, such as wigs, consumer electronics, etc., focus on digging deep into the industry buyer search link.
Update log
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