This year's Spring Festival, Tomb Sweeping Day and the May Day holiday saw a lively tourist market.Take a trip to Shangzhengding Ancient City with Hanfu hairpin flowers, go to Pingtan, Fujian Province to pursue a romantic spectacle of "blue tears", and experience a "shopping style" tourism experience in Yiwu, Zhejiang Province... Whether in a big city or a "small place", "everywhere is hot" has become a hot word at the moment.
"Small place" is no longer remote and strange
According to data from multiple platforms, since this year, the top cities in terms of increase in scenic spot tickets and hotel reservations are almost third tier, fourth tier and even fifth tier cities.
On April 26, tourists visited the Yuehe Historical Street in Jiaxing.Photographed by Jiang Han, a reporter from Xinhua News Agency
On the one hand, the "small and beautiful" county town just caters to the change of people's needs to show their individuality and follow their heart.On the other hand, the infrastructure of the county has been constantly improved, making the county town accessible and perceptible from the strange names on the original map.
The improvement of transportation network is indispensable.For example, the Chengdu Huangshengguan section of the Sichuan Qingdao Railway, which is expected to be opened this year, will allow direct rail travel from Chengdu to Jiuzhaigou and Huanglong, reducing the original journey of more than 7 hours to about 3 hours.
Not only Sichuan, but also Shandong, Shanxi, Hainan, Hunan and other places are accelerating the construction of tourism transportation systems, forming a three-dimensional transportation network including airports, bullet trains and highways.
On February 21, the sightseeing bus was driving along the Wanning Zhengmenling Bridge section of Hainan Island Ring Tourist Highway (UAV photo).Photographed by Guo Cheng, a reporter from Xinhua News Agency
China has built the world's largest high-speed railway network and expressway network, which not only greatly facilitates the travel of people along the line, but also promotes the economic and social development along the line.
Sightseeing is not the purpose, but experience is the aspiration of traveling
On May 19, 2024, the eve of the 14th "China Tourism Day", the national six city relay will carry out live countdown activities:
Experience the charm of local food culture in Chaozhou Intangible Cultural Heritage Food Market;Unlock "N Ways to Stay in Shenyang" through a variety of distinctive folk customs and hot spring hotels;Start from the ancient pagoda and temple in Zhengding, and feel the footprints of "travelers";Follow Xu Xiake's Travels to enjoy the poetic and picturesque atmosphere of Ningbo;Let the fireworks light up the night in Ordos;Feel the national culture feast from Guiyang during the national customs parade.It can be said that food, housing, transportation, travel, shopping and entertainment are all indispensable.
The stills of the hit drama My Altay.On May 19, the "China Tourism Day", the sixth "Thousand Miles Gallery · One Hundred Automobiles" activity in Altay will be launched
Whether the tourism scene is contrasted enough, whether the food is attractive enough, and whether the tourism products are interesting enough constitute the "reference system" when people choose tourism destinations.
Data shows that the number of holiday trips and tourism revenue in China in the first quarter of this year have exceeded the level of the same period in 2019. The endless emergence of traditional and non-traditional tourism projects has also promoted the sustainable prosperity of the tourism industry.
From January to April, the number of tourists received by rural tourism in Gansu Province and the realized tourism revenue increased by 9.58% and 16.22% respectively year on year;In the first quarter, Kashgar Ancient City Scenic Area received 2118800 tourists, a year-on-year increase of 424.1%;During the "May Day" holiday, Yunhe Terraced Fields ushered in the first small and long holiday after being rated as a national 5A tourist attraction. The total number of tourists received by the scenic spot increased by 123.14% year on year, and the comprehensive tourism income increased by 289.96% year on year
Analysts believe that the traditional travel demand of "sightseeing" and "sightseeing" in the past is gradually upgrading to the demand for high-quality experience.Sightseeing is no longer the only purpose. "Understanding a city, experiencing a city, and falling in love with a city" has become the aspiration of more and more people to travel.All regions are also making efforts to further explore, develop and protect tourism resources - not only to attract tourists, but also to stay.
The number of foreign tourists coming to China rebounded
From the platform data, during the May Day holiday, the growth rate of inbound and outbound tourism orders was higher than that of domestic tourism, especially inbound tourists.
On April 25, 2024, many foreign tourists visited the Palace Museum in Beijing.Photo source: Visual China
According to the data of the National Migration Administration, the number of foreigners entering the country in the first quarter of this year increased more than three times year-on-year.According to the big data monitoring of passenger flow in the data center of the Ministry of Culture and Tourism, the number of inbound and outbound tourists during the May Day holiday this year totaled 3.672 million, including 1.775 million inbound tourists.Among them, the new projects favored by foreign tourists include history museums, theme parks, landmark buildings, and low altitude helicopter flight experience in Sanya, Hainan.
China's visa free "circle of friends" has been expanded many times.The visa exemption agreement with Singapore and Thailand came into force on February 9 and March 1 respectively;Since March 14, visa free for holders of ordinary passports in six countries including Switzerland has been implemented on a trial basis;More international routes resumed;On May 15, China also announced the full implementation of the visa free policy for foreign tourist groups to enter the country by cruise.
In the face of the growing demand, various regions have successively introduced immigration facilitation measures: for example, the Shanghai Museum has opened a reservation channel for overseas tourists on its English official website;The ticket windows of Xi'an City Wall Scenic Area are equipped with "wild card" POS machines;In Sichuan, inbound passengers can quickly complete domestic telephone card processing and RMB exchange in one stop with only one passport at the airport.
Industry insiders believe that with the further enhancement of the convenience and cost performance of inbound tourism, more foreign tourists will be attracted to China to understand and love China.(Yan Yuxin/Wen)
