Notes of Brother Bird - tell the story of marketing

Notes of Brother Bird - tell the story of marketing
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Operation related
User operation
Product operation
Private community
Data operation
event planning
Content Operations
New media operation
Live short video
Marketing
Promotion strategy
App Store Promotion
Fission drainage
Information flow advertisement
SEO/SEM
ASO/ASA
SNS/KOL
Offline promotion
brand marketing
Brand marketing case
Advertising copywriting creativity
Hot event marketing
Industry integration
Industry trends
Workplace awareness
Efficiency tools
Activity information
Data report
What does dithering users like? Grasp these four characteristics and become an evergreen creator
What does dithering users like? Grasp these four characteristics and become an evergreen creator
In dithering, there are often creators who are patronized by hot spots one day and stand in the middle of the stage for a short time.
Brother Bird's Notes | 2024-08-28 | ninety-five thousand five hundred and eighty-nine Industry trends
For 11 years, Taobao has been connected with WeChat payment, but I smell a more dangerous signal
For 11 years, Taobao has been connected with WeChat payment, but I smell a more dangerous signal
There is no permanent enemy, only permanent interests
Yan Tao Sanshou | 2024-09-20 | twenty-five thousand six hundred and twenty-five Industry trends
Free operation and exchange group of Brother Bird's Notes
Free operation and exchange group of Brother Bird's Notes
Friends of Brother Bird's Notes | 2023-06-16 | three hundred and fifty-seven thousand two hundred and seventeen
99% of private domains are "invalid private domains", so it's better not to do it!
99% of private domains are "invalid private domains", so it's better not to do it!
"Invalid private domain" is better not to do~
Private domain teacher He | 2024-09-20 | fifteen thousand and forty-seven Private community
In the era of Bolang AI, Alibaba and Huawei "play hard"
In the era of Bolang AI, Alibaba and Huawei "play hard"
Both companies put technological innovation in an important strategic position. The annual Full Connect Conference and Yunqi Conference are also the most important stage for the two companies to make a centralized appearance of new technologies and products.
Lanfu Finance Network | 2024-09-20 | twelve thousand three hundred and forty-three Content Operations
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Collection of private domain traffic operations
one hundred and fifty-six article one million three hundred and fifty thousand and fifty-one Person times have learned
How to plan a cash explosion activity?
seventeen article one hundred and forty-eight thousand two hundred and thirty-nine Person times have learned
Operation Guide of Little Red Book
one hundred and sixty-nine article one million four hundred and ninety-nine thousand two hundred and ninety-four Person times have learned
How long will Li Ziyuan be "sweet"?
How long will Li Ziyuan be "sweet"?
Who is still drinking the plum garden?
Interesting business | 2024-09-20 | eighteen thousand seven hundred and sixty-three New media operation
Hot recruitment of operation experts! Join the group for free to share industry trends!
Hot recruitment of operation experts! Join the group for free to share industry trends!
Friends of Brother Bird's Notes | 2023-04-25 | one hundred and twenty-three thousand three hundred and fifty-one
5000 words of practical dry goods! Teach you how to run a good circle of friends hand by hand
5000 words of practical dry goods! Teach you how to run a good circle of friends hand by hand
As an important part of private domain operation, the core of the circle of friends is how to build a real and deep connection with friends through valuable content.
Private domain in-depth operation | 2024-09-19 | twenty-four thousand seven hundred and twenty-four Private community
Q&A
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one
Can you talk about how you understand the post of community operation?
9 people participated in the discussion
two
What are the differences among product operation, user operation and content operation?
2 people participated in the discussion
three
What are the skills of Internet operation promotion? Can you share your experience with some big shots?
2 people participated in the discussion
four
Why is new media new? Where is the new media?
2 people participated in the discussion
Why is Black Myth Wukong more valuable than Nezha Devil Boy Comes to Earth?
Why is Black Myth Wukong more valuable than Nezha Devil Boy Comes to Earth?
The world has taken 6.4 billion yuan
A symbol studio | 2024-09-20 | eleven thousand seven hundred and fifty Hot event marketing
Love tea, reject "price war"
Love tea, reject "price war"
All walks of life have suffered for a long time.
A glance at business | 2024-09-20 | thirteen thousand three hundred and sixty-four Industry trends
Find cooperation
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online retailers whole country
Office tool products, member exchange/joint member
business affairs whole country
TikTok talent live delivery: integration of interactive games and immersive shopping experience
TikTok talent live delivery: integration of interactive games and immersive shopping experience
In today's fast-paced digital consumption era, TikTok Daren's live delivery of goods is transforming shopping into an immersive entertainment process through innovative interactive ways.
Nox aggregate | 2024-09-20 | eleven thousand nine hundred and seven Promotion strategy
Short play goes out to sea and enters the fast lane: the head app occupies 70% of the market share
Short play goes out to sea and enters the fast lane: the head app occupies 70% of the market share
The short play goes to sea, which is worth 10 billion yuan, and is continuing to release dividends.
NetMarvel sea marketing | 2024-09-20 | thirteen thousand four hundred and fifteen Industry trends
The theoretical model that marketers must master: AARRR (pirate model and growth hacker
The theoretical model that marketers must master: AARRR (pirate model and growth hacker
The essence of the AARRR model is a user life cycle model, focusing on user acquisition, activation, and retention
Chen Hao | 2024-09-19 | twenty-two thousand seven hundred and fifty User operation
From creating gods to disenchantment: the ups and downs of Brother Xiao Yang
From creating gods to disenchantment: the ups and downs of Brother Xiao Yang
The movement of capital creating gods will not end
Zero state LT | 2024-09-19 | twenty-two thousand nine hundred and ninety-four Content Operations
New strategy of TikTok cross-border e-commerce marketing: combination of brand alliance and influence economy
New strategy of TikTok cross-border e-commerce marketing: combination of brand alliance and influence economy
By establishing brand alliances with other well-known brands, online celebrities or KOC, it can effectively realize resource sharing and complementary advantages, promote market expansion and bring greater business value.
Nox aggregate | 2024-09-19 | twenty thousand one hundred and twenty-one Promotion strategy
The brand is almost over if we can't do a good job in private domain and retain old customers
The brand is almost over if we can't do a good job in private domain and retain old customers
In today's competitive business environment, if a brand wants to stand out from many competitors, it must do two things well: 1. effectively manage and operate private domain traffic; 2. Insurance
Chen Hao | 2024-09-19 | twenty-one thousand one hundred and forty User operation
Psychological effects often involved in marketing planning (II)
Psychological effects often involved in marketing planning (II)
Marketing is not only about the promotion of products, but also about the art of how to catch people's hearts. In this process, understanding the subtleties of human nature becomes crucial.
Chen Hao | 2024-09-19 | twenty thousand five hundred and sixty-five User operation
Start e-commerce from scratch
Start e-commerce from scratch
Practice on your own. Don't be afraid of trial and error when doing e-commerce. Trial and error is the only way to make money.
tiger | 2024-09-19 | thirteen thousand eight hundred and sixty-five Product operation
The epoch-making work Black Goku hangs the "most voluminous" summer file
The epoch-making work Black Goku hangs the "most voluminous" summer file
Why does "Monkey King" have the ability to dominate hand games
Zero state LT | 2024-09-18 | nineteen thousand six hundred and ninety-five Content Operations
When the national football team lost, did iQIYI "win"?
When the national football team lost, did iQIYI "win"?
Aiqiyi is "anxious" again?
Interesting business | 2024-09-18 | thirty-six thousand seven hundred and sixty-three New media operation
The second yuan revives the old shopping mall. Is the millet shop still a good business?
The second yuan revives the old shopping mall. Is the millet shop still a good business?
Is it a consensus, an illusion or an accident that it is easy to earn money in the second dimension?
Flywheel | 2024-09-18 | twenty-two thousand four hundred and ninety-seven Industry trends
Targeting at primary school students, the brand earns 50 million yuan a month by tens of yuan!
Targeting at primary school students, the brand earns 50 million yuan a month by tens of yuan!
Aiming at this "key" phenomenon, a certain track of Dithering E-commerce is booming.
Cicada circle | 2024-09-18 | nineteen thousand six hundred and eighty-one Live short video
KOC's marketing rise: TikTok's new power to bring goods to help the development of cross-border e-commerce
KOC's marketing rise: TikTok's new power to bring goods to help the development of cross-border e-commerce
In the past, traditional KOL has always been the main force in brand promotion, but in recent years, KOC, a new marketing role, has quietly risen, becoming an important new force in cross-border e-commerce brand promotion.
Nox aggregate | 2024-09-18 | eighteen thousand one hundred and ninety-four Promotion strategy
Simba is quickly banned, will he pay 100 million in cash?
Simba is quickly banned. Will he pay 100 million in cash?
Simba is quickly banned. Will he pay 100 million in cash?
Wall Street Technology Eye | 2024-09-18 | nineteen thousand five hundred and eighty Product operation
Change the soup without changing the dressing, and small red books lock small and medium-sized businesses
Change the soup without changing the dressing, and small red books lock small and medium-sized businesses
There is no precedent. We have to cross the river by feeling the stones
New Position | 2024-09-18 | thirty-six thousand nine hundred and sixty-one Industry trends
Pinduoduo gives merchants "lower tolls". Why are consumers the happiest?
Pinduoduo gives merchants "lower tolls". Why are consumers the happiest?
Pinduoduo gives merchants "lower tolls". Why are consumers the happiest?
Internet Jianghu | 2024-09-18 | twelve thousand two hundred and sixteen User operation
Frontline visit | cross-border "top students" Suzhou: how to go from the world factory to the innovation highland
Frontline visit | cross-border "top students" Suzhou: how to go from the world factory to the innovation highland
The fundamental reason for Suzhou's successful transformation lies in innovation.
Xiaguang Society | 2024-09-17 | twenty-six thousand nine hundred and nineteen Industry trends
The beginning of the demise of the professional white-collar class? Write in OpenAI o1 big model release
The beginning of the demise of the professional white-collar class? Write in OpenAI o1 big model release
O1 is a turning point in the history of generative AI: AI can undertake more complex logical reasoning tasks, which has a greater impact on professional white-collar workers than before.
Internet Rogue Group | 2024-09-18 | thirty-five thousand two hundred and eighty-seven Industry trends
Why is IBM's market value only one sixteenth of Microsoft's?
Why is IBM's market value only one sixteenth of Microsoft's?
Why is IBM's market value only one sixteenth of Microsoft's?
Internet Rogue Group | 2024-09-18 | thirteen thousand and twenty-three Industry trends
How does private domain traffic break down? Four strategies make it easy for you to master refined operation
How does private domain traffic break down? Four strategies make it easy for you to master refined operation
Elaborating private domain operations means providing users with in-depth insight into their needs, pain points, interests and habits, so as to provide them with personalized products and services.
Private domain in-depth operation | 2024-09-17 | thirty-two thousand and two Private community
Apple is steady, Huawei is bold, has the folding screen found the ultimate form?
Apple is steady, Huawei is bold, has the folding screen found the ultimate form?
Some people race with tortoises and rabbits, while others are diligent and can make up for their shortcomings
New Position | 2024-09-13 | seventy thousand three hundred and thirty-five Industry trends
Big model "ghost story" entangles Baidu
Big model "ghost story" entangles Baidu
The general big model has gradually evolved into a "super money burning" game, becoming a "rich bureau" that only giants can participate in.
City elephant | 2024-09-13 | sixty-nine thousand seven hundred and six Industry trends
What are the changes of liquor market in the iteration of "drinkers"?
What are the changes of liquor market in the iteration of "drinkers"?
Internal worries: stock squeeze; Foreign Invaders: Category Competition
Brand issues | 2024-09-13 | sixty-eight thousand three hundred and thirty-two Industry trends
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Disney India claimed Zee's compensation of 940 million dollars
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Boeing will start unpaid leave for employees, and the leadership will reduce salary
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With the arrival of the era of three fold screen, the hinge industry chain has attracted attention
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OpenAI hired the former chief revenue officer of Coursera to lead the education business
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How to use enterprise WeChat to do well in private domain traffic

Since the development of private domain traffic, it has almost been inseparable from enterprise WeChat. With the official promotion of WeChat and the ban on other tools, the use of enterprise WeChat has almost become the necessity of operating private domain traffic. What is enterprise WeChat? How is WeChat used by enterprises? Come to this topic to find answers~

17 articles 397296 person times have learned

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One article analysis of marketing strategies of e-commerce products in Europe and the United States in Christmas season assisted by Facebook
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The trend of product customization: market change and opportunities under the TikTok talent effect
2024-09-20
Original Unicorn Taboula Ads Help Overseas Christmas Explosives E-commerce Marketing Advantages
2024-09-20
In the era of Bolang AI, Alibaba and Huawei "play hard"
2024-09-20
99% of private domains are "invalid private domains", so it's better not to do it!
2024-09-20
The sweeping robot brand in Europe and the United States has won a circle thanks to Google's advertising marketing strategy
2024-09-20
How long will Li Ziyuan be "sweet"?
2024-09-20
Short play goes out to sea and enters the fast lane: the head app occupies 70% of the market share
2024-09-20
Chinese brands are still blue ocean?
2024-09-20
How can "New Culture and Innovation" be both "empty" and "real"?
2021-01-16
Headline observation | The peripheral environment has stabilized, and Bitcoin has come back to life
2022-01-11
Cross border e-commerce: Baidu, Diaoyin and Xiaohongshu all go the same way
2024-01-25
September 9, 2023 | Morning Bird News
2023-09-09
The small red book enterprise number operates like this, and the launch conversion rate is higher!
2023-09-25
Short video e-commerce brand marketing in 2022: mobile phone brand dithering marketing report
2022-04-28
2024, Xiaopeng car crosses the fire line
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Brand Positioning (Theory) | Repositioning (2.5)
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2023-12-11

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