On April 30, Mankaron, an oriental fashion jewelry brand, announced a joint cooperation with Hangzhou South Song Dynasty Deshou Palace Relics Museum to create a series of national fashion jewelry products. The five co branded transfer bead ropes first launched in this cooperation - Cifu Ankang, Qikai Wins, Liannianyou Fish, Zhaocai Koi, Lianjie Peach Blossom, inspired by historical allusions, cultural relics in the museum and oriental colors in the Deshou Palace Chinese auspicious culture, while giving sincere blessings to consumers, also adapts to different purchase needs of gift/self purchase.
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Mankaron Jewelry as The strong brand of Chinese jewelry industry under the oriental aesthetics track was born in Hangzhou, Zhejiang Province. With young and fashionable jewelry design, it represents the new vitality of modern oriental aesthetics. Hangzhou South Song Deshou Palace Relics Museum, as the heritage and display of Zhejiang Song rhyme culture An important carrier, it is committed to activating the Song rhyme culture, making it go out of the four corners of the sky without museums and into the streets without walls.
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The first five hand strings are from Deshou Palace Elements extracted from nearly a thousand years of history and cultural relics in the museum are matched with the logo of Deshou Palace The red color of the sexual palace wall, the gold symbol of the royal family's dignity and blessing, and the pink and green hand ropes with Song Dynasty's elegant charm are visually grand, noble, and more suitable for daily wear. Among them, both the "Charity and Happiness" and the "Winning in Flag" use red hand ropes. The former wishes for good fortune, while the latter lives in the cause. "Cifu Ankang" is derived from the plaque of Cifu Hall in Deshou Palace and the style of roof gourd. There are gourds, lotus flowers and cifu hanging tags on the rope. The gourd is homophonic to fortune. Lotus flowers represent good luck and health, implying fortune and auspiciousness. According to historical records, Cifu Hall was the retirement home of Empress Dowager Wu of the Song Dynasty. Empress Dowager Wu lived for 60 years with Emperor Gaozong of the Song Dynasty Chinese calendar The only emperor and empress in history who survived the diamond wedding extracted design elements from the Cifu Hall, which also implied longevity, health and family harmony. "Winning in the Opening Ceremony" hand string is hung with a hanging tag in the form of gourd and chess pieces, which is taken from the white pottery surrounded chess pieces of the cultural relics in the museum of Deshou Palace. It means that the game is in the chest, winning in the opening ceremony, and passing every exam. It is suitable for students and friends who pursue careers to wear.
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"Fish in the Lotus Year" uses green hand rope, which makes the combination of Pisces splashing in the water, Qinglian and Fupai more small and fresh visually. The design inspiration comes from the pottery lotus pattern tile in the collection of Deshou Palace, which represents the "lotus" of youth, vitality, physical strength and good luck. "Wealth seeking koi" takes gold as the main color, and the combination of gourd and koi symbolizes good luck and wealth. The design of double fish koi is taken from the double fish washing in Longquan Kiln of the Southern Song Dynasty unearthed in Deshou Palace, which expresses the good wish of wealth. The pink hand rope "Lotus Knots Peach Blossom" is inspired by the embroidery "The Painting of Okra and Butterfly" in the museum of Deshou Palace. The peach blossom fan means to attract peach flowers and bring bad luck to the fan, while the blue lotus also symbolizes pure love and hopes that "lotus" will tie the right fate.
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It is reported that the co branded products of the two sides are only the first batch of products officially announced, and more co branded products will be launched in the future. The cooperation with the official propaganda of Deshou Palace is another new attempt of the Mankaron jewelry brand after its co branding with Suzhou Museum. This series of Guochao aesthetic bracelets not only integrate the auspicious culture in the traditional culture, but also continue the natural scenery and simple and beautiful style in the Song Dynasty culture in the design, allowing people to glimpse the grand palace scenery in Lin'an City and the elegant artistic conception of the thousand year Song Dynasty rhyme through jewelry products.
In addition to the co branding of products, Mankalon Guochao Jewelry and Aesthetics Museum has also officially entered the Deshou Palace. As the first co branded store of Makaron Jewelry, the overall color is marked by Deshou Palace Sexy Gongdai ochre red is the main color, with the classic color matching of red, yellow and blue of Mankar Longzhu Baofenghua series. The simple shape is matched with light and shadow design. At the same time, the most representative jewelry of Mankaron is displayed The intangible cultural heritage silk craft of sex creates imitation for all visitors Immersion like an exhibition of Buddhist art.
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Since its inception, Mankaron Jewelry has been committed to serving contemporary women Sex consumers provide fashion jewelry products that can be worn daily. The Orient with profound connotation The spiritual core, the logic drive of online ecology, and the original design vitality of leading the trend have made Mankaron Jewelry brand have unique advantages different from other gold jewelry brands, and also give Mankaron a leading position in the competitive gold jewelry track. We also expect that Makaron will bring more surprises to consumers in the gold jewelry industry with the attitude of national trend aesthetic leader!