What are the similarities between brand names and trademarks? How can enterprises protect their own brand domain names?
What are the similarities between brand names and trademarks? How can enterprises protect their own brand domain names? In the Internet era, today we see that JD spent tens of millions to buy the domain name JD.com, tomorrow we see that Xiaomi spent a lot of money to win the domain name mi.com, and the day after tomorrow we see that 360 Company spent 100 million to win 360.com. At this point, many people will be confused, why does a small domain name make these giants go on and on spending huge sums of money to take them down? The answer is: protect brand domain names. In the Internet era, the importance of brand names has become increasingly prominent, and people's awareness of brand name protection has become increasingly awakened. So, what's the difference between a brand domain name and a trademark? How can enterprises protect their own brand domain names?
2019-10-25