With the vigorous development of e-commerce, promotional activities on various platforms emerge in endlessly, and Pinduoduo has become the focus of consumers' attention with its unique social e-commerce model and preferential strength. The 618 year promotion in 2024, as an important promotion node of Pinduoduo, is expected to increase or decrease its strength and content.
1、 How much will the 618 activities of Pinduoduo in 2024 be reduced?
The 618 event of Pinduoduo has always been a shopping feast that consumers expect. In 2024, Pinduoduo's 618 activity will continue its consistent full reduction strategy, aiming to provide consumers with a more affordable shopping experience. According to the information officially released by Pinduoduo, the full and reduced intensity of the 618 event in 2024 is as follows:
1. Threshold of full or reduced price: 100 for 199, 150 for 299, 200 for 399, etc. Different categories of goods may have different threshold of full or reduced price and preferential amount.
2. Time limited second kill: During the event, Pinduoduo will launch time limited second kill products, and the prices of some products will drop down to 10%.
3. Coupon issuance: users can obtain coupons by participating in interactive games, sharing activity links, etc. Coupons can be directly deducted when purchasing.
4. Brand joint discount: Cooperate with several well-known brands to launch brand joint discount, and consumers can enjoy additional discount when purchasing products of designated brands.
5. Exclusive benefits for members: Pinduoduo members will enjoy more benefits during 618, including additional full or reduced quota, priority to participate in second kill, etc.
2、 What festivals do Pinduoduo have for price reduction?
Pinduoduo, as an e-commerce platform, will launch corresponding promotional activities in almost every festival. The following are price cutting activities in some major festivals:
1. Spring Festival: During the Spring Festival, Pinduoduo will launch the New Year Goods Festival, and the prices of all kinds of New Year goods will be greatly reduced.
2. Women's Day: During Women's Day, there will be exclusive discounts for women consumers' commodities such as cosmetics, clothing, etc.
3. Labor Day: During the Labor Day, there will be discounts on household goods and appliances to encourage consumers to improve their quality of life.
4. Children's Day: Children's Day promotes children's products such as toys and books.
5. National Day: During the National Day, there will be discounts for tourism supplies, outdoor equipment, etc.
6. Double 11: As the largest shopping festival of the year, Pinduoduo will launch the largest discount throughout the year, covering all kinds of goods.
7. Double Twelfth: Another wave of shopping carnival after the Double Eleventh Festival, the discount intensity should not be underestimated.
The 618 event of Pinduoduo is a shopping carnival expected by consumers. The full reduction and enrichment activities in 2024 will undoubtedly rekindle consumers' enthusiasm for shopping. As the festival approaches, Pinduoduo's promotional strategies and activities will become clearer, so that consumers can pay attention in advance, get ready for shopping and enjoy the shopping feast.
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