In the field of e-commerce, Pinduoduo has risen rapidly with its unique social e-commerce model, becoming a platform favored by many businesses and consumers. In order to improve sales volume and brand awareness, merchants have chosen Pinduoduo for full site promotion. However, many businesses may not be clear about the charging standard of promotion fees. This article will analyze the charging mode of Pinduoduo's whole station promotion in detail, as well as the related issues of all day promotion, to help businesses better grasp the promotion strategy.
1、 What is the charge for Pinduoduo whole station promotion?
The whole site promotion of Pinduoduo is mainly carried out by means of competitive advertising. Merchants pay a certain fee to obtain more exposure opportunities. The specific charging mode is as follows:
1. Bidding mechanism: Pinduoduo's promotion costs are mainly based on the bidding mechanism, that is, businesses bid for keywords or advertising spaces according to their own budgets and promotion goals. The higher the bid, the higher the ranking of the advertisement and the more exposure opportunities.
2. Pay per click (CPC): merchants only need to pay when users click an advertisement, and the fee depends on the click rate and bid of the advertisement. In this mode, merchants can control the cost of each click and effectively avoid invalid exposure.
3. Display payment (CPM): It is charged according to the number of advertising displays, suitable for businesses that need to improve brand awareness. In CPM mode, businesses can predict the exposure of advertisements, but cannot directly control the click through rate.
4. Conversion payment (CPA): the actual sales are converted into the charging standard, and the merchants only pay the fees when the advertisement brings the actual sales. This mode has lower risk, but may have higher cost.
2、 Is Pinduoduo promotion open all day?
The promotion system of Pinduoduo is non-stop 24 hours a day, and merchants can choose to promote it all day. However, full day promotion does not mean the best effect. Businesses need to consider the following points:
1. Peak period of traffic: Although the whole day promotion can cover all periods, not all periods of traffic are valuable. Merchants should analyze user activity data and select peak traffic hours for key promotion.
2. User behavior analysis: The shopping behavior of users may be different in different time periods, and merchants should adjust the promotion strategy according to the results of user behavior analysis.
3. Cost benefit analysis: The whole day promotion may lead to cost increase, so businesses need to conduct cost benefit analysis to ensure that the promotion input-output ratio is reasonable.
4. Competitor analysis: understand the promotion period of competitors and avoid promotion in the competitive period to reduce costs.
5. Product characteristics: choose the promotion period according to the product characteristics. For example, daily necessities may be better promoted at night, while office supplies may be more suitable in the daytime of working days.
The charging mode and all day promotion strategy of Pinduoduo whole station promotion provide flexible and diverse promotion options for businesses. However, in order to stand out in the fierce market competition, businesses need to further understand the platform rules, combine their own product characteristics and user behavior, and develop scientific promotion plans.
Recommended reading:
How does Pinduoduo's whole station promotion work better? Is the whole station promotion suitable for long-term operation?
Operation Guide for Batch Promotion of Pinduo Multi merchants
What should we do if Pinduoduo cannot be popularized in the whole station? What's the matter if the whole station promotion fails to issue orders?
