Pinduoduo, as an emerging e-commerce platform, has attracted many brand businesses. When shopping, consumers often make a choice between brand franchised stores and flagship stores. They don't know whether the brand franchised stores are genuine. Here are some points to learn.
1、 Is Pinduoduo brand franchise store genuine?
Pinduo Multi platform Whether the brand franchised stores in Shanghai sell genuine goods depends on the following factors:
1. Business qualification
Formal brand franchised stores should have brand authorization or agency qualification, which is the premise of selling genuine goods.
2. Platform supervision
Pinduoduo will review the qualification of the merchants settled in and conduct regular inspection to ensure the authenticity of the goods.
3. Commodity source
Genuine goods should have a clear production and supply chain, and consumers can learn about the details of goods.
4. Rationality of price
The price of genuine goods is usually not too much lower than the market price, and low prices may pose risks.
5. User evaluation
Viewing the comments and feedback of other consumers can be used as a reference to judge the authenticity of the product.
6. After sales service
Genuine goods usually provide perfect after-sales service and guarantee.
7. Official certification
Some brand franchised stores will have official certification marks, and consumers can give priority to these stores.
8. Anti counterfeiting query
Some brand goods provide anti-counterfeiting inquiry service, and consumers can verify the authenticity of goods through inquiry.
2、 Which is better, franchise store or flagship store?
Brand franchised stores and flagship stores have their own advantages. Consumers can choose according to their personal needs:
1. Brand direct marketing
Flagship stores are usually directly operated by the brand, with high credibility.
2. Commodity type
Franchised stores may focus on a certain category and provide more choices of similar products.
3. Price preference
Franchised stores may offer more promotions and discounts, and may have more advantages in price.
4. Professional services
Franchised stores may provide more professional services and suggestions on specific categories.
5. Official activities
Flagship stores will participate in various official brand activities, such as new product launches, brand days, etc.
6. Guarantee of Authenticity
Flagship stores usually have a higher guarantee of authenticity.
7. Shopping experience
The brand shopping experience provided by flagship stores may be more complete and unified.
8. Consumer preference
According to consumers' personal preferences and shopping habits, choose a suitable shopping channel.
The authenticity of brand franchised stores on Pinduoduo platform depends on the qualification of merchants and the supervision of the platform. When shopping, consumers should carefully identify and choose stores with good reputation and high evaluation. At the same time, brand franchised stores and flagship stores have their own characteristics, and consumers can make the most suitable choice according to commodity types, prices, services and other factors.
Recommended reading:
How many brand authorizations does Pinduoduo franchise store need? Is franchised store better or flagship store better?
What are the entry conditions and expenses of Pinduoduo franchise store? How to settle successfully?
Does Pinduoduo franchise store need brand authorization? Must I have a trademark?
