"All regions and departments should earnestly enhance their sense of responsibility and mission, work in a coordinated manner, and focus on implementation, so as to promote the high-quality development of the tourism industry." Recently, General Secretary Xi Jinping gave important instructions to the tourism work, fully affirmed the historical achievements of China's tourism industry, and profoundly expounded the important role of tourism in the construction of Chinese style modernization, In order to speed up the construction of a powerful tourism country and promote the high-quality development of the tourism industry, it points out the direction of progress, makes comprehensive arrangements and puts forward clear requirements.

Tourism is an important part of the modern service industry, involving food, housing, transportation, tourism, shopping, entertainment and other industries, which plays an important role in driving the steady and healthy development of the economy. Since the 18th National Congress of the Communist Party of China (CPC), the CPC Central Committee with Comrade Xi Jinping at the core has attached great importance to tourism development. General Secretary Xi Jinping has shown great concern for tourism work and made a series of important statements, instructions and instructions. At the opening ceremony of the "China Tourism Year" in Russia in March 2013, it was pointed out that "tourism is a bridge to spread civilization, exchange culture and enhance friendship, and an important indicator of improving people's living standards"; In September 2017, in a congratulatory speech to the 22nd General Assembly of the United Nations World Tourism Organization, it was pointed out that "tourism is an important channel for exchanges and mutual learning between different countries and cultures, an effective means to develop the economy and increase employment, and an important industry to improve people's living standards"; In May 2020, when investigating in Shanxi, he pointed out that "let tourism become a process for people to understand Chinese culture and enhance cultural self-confidence"; In September 2020, at the symposium of experts and representatives in the field of education, culture, health and sports, it was pointed out that "the cultural industry and tourism industry are inseparable. We should adhere to building tourism with culture, and promoting the integrated development of culture and tourism, so that people can appreciate the beauty of culture and cultivate the beauty of the soul in the beauty of nature"; In September 2023, during the inspection in Heilongjiang, it was pointed out that "developing tourism is an important focus to promote high-quality development"; In October 2023, at the symposium on further promoting the high-quality development of the Yangtze River Economic Belt, it was pointed out that "actively promote the in-depth integration of culture and tourism, build a number of riverside cities, small towns and beautiful villages with natural landscape characteristics and historical and cultural connotations, and build the Yangtze River International Gold Tourism Belt"; wait. The important exposition and instructions of the General Secretary on tourism work provide a powerful ideological guidance for promoting the high-quality development of China's tourism industry.

Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China's tourism development has entered the fast lane, forming the world's largest domestic tourism market, becoming the largest source country and major destination of international tourism. Tourism has grown from small to large, from weak to strong, increasingly becoming an emerging strategic pillar industry and a livelihood industry and happiness industry with distinctive characteristics of the times, It has successfully walked out a unique path of China's tourism development. In the countryside, enjoy the beautiful scenery, delicious food, and experience the vibrant "Village Evening", "Village Supermarket", and "Village BA"; At the county level, the coverage of national A-level tourist attractions will increase from 73% in 2012 to 93% in 2023; In cities, 345 national night culture and tourism consumption clusters have developed night tourism products with local characteristics according to local conditions... Data shows that during the "May Day" holiday just passed, the total number of domestic tourism trips nationwide was 295 million, up 7.6% year on year; Domestic tourists spent 166.89 billion yuan, up 12.7% year on year. The pace of travel, eye-catching data and hot scenes highlight the extraordinary achievements of China's unique tourism development road.

Culture is the soul of tourism, and tourism is the carrier of culture. The two are inseparable and have a natural connection. As the "Han suit craze", "intangible cultural heritage craze", "museum craze", "ancient city craze", "ancient town craze" and "ancient street craze" continue to heat up, a trip to traditional culture has become the choice of many people, especially young people. Promoting the integrated development of cultural undertakings, cultural industries and tourism is an important strategic decision made by the Party Central Committee with Comrade Xi Jinping at the core, based on the overall situation of the Party and national undertakings, and reshaped the new pattern of cultural and tourism work. The report of the Twentieth National Congress of the Communist Party of China clearly pointed out that we should adhere to the principle of building tourism with culture, and promoting the in-depth integration of culture and tourism. In recent years, we have insisted on building tourism with culture, enriching tourism connotation with culture, and improving tourism taste; Adhere to the principle of promoting literature with tourism, promote the "living" of Chinese excellent traditional culture, the transmission of revolutionary culture and red genes, and the promotion of advanced socialist culture, promote the integration of culture and tourism in a broader range, deeper level, and higher level, and a beautiful picture of "poetry" and "distance" in the new era is slowly unfolding in China.

With the deepening of Chinese style modernization, tourism has gradually become the daily consumption of more and more people, and China's tourism development is facing new opportunities and challenges. How to grasp new opportunities and meet new challenges? In this important instruction, General Secretary Xi Jinping clearly proposed three principles: integrity and innovation, quality and efficiency improvement, and integrated development; It emphasizes the coordination of five pairs of relations: government and market, supply and demand, protection and development, domestic and international, development and security; Define five tasks: serving a better life, promoting economic development, building a spiritual home, showing the image of China, and promoting mutual learning of civilizations. For a new era and a new journey, we should take Xi Jinping's thought of socialism with Chinese characteristics for a new era as the guide, thoroughly study and implement the important instructions of General Secretary Xi Jinping and a series of important discussions on tourism development, adhere to building tourism with culture and highlighting tourism, and take a unique path of China's tourism development; We should fully, accurately and comprehensively implement the new development concept, focus on improving the modern tourism system, promote the high-quality development of tourism, accelerate the construction of a powerful tourism country, strengthen the systematic planning and scientific layout, protect cultural heritage and ecological resources, improve the supply level and service quality, deepen international tourism exchanges and cooperation, and constantly create a new situation for tourism development.

(Source: Qiushi.com Author: Qiushi.com Commentator)