When we design a website, we need to pay attention to many problems, because users usually browse according to their habits and needs after entering the website. To improve the transformation of the website to potential users, we must first understand what elements can attract users. Generally speaking, pictures, content and the color matching of website design can attract users, And some studies have proved that there is a certain relationship between the appearance of the website and the conversion rate. The factors that affect the conversion of users are different for different websites. The only way is to refine the problems existing in the website, Dongying website construction To find specific solutions.
Before determining the factors that affect the conversion rate of a website, first understand whether the website has the following problems:
1. Whether the content of the website is readable
For a website, valuable content is the key factor to attract users, but the readability of website content is one of the important factors of conversion rate. Although the content value of a website is related to readability, for users, these are two different concepts. For example, some websites have high content value, But the readability is too low for ordinary users. You should know that not all users who visit the website know the professional terms of your industry. If you want to use professional terms when adding website content, please read them first to see if users can understand the meaning of these terms when browsing.
2. Whether there are too many advertisements on the website
For some industries, some advertising spaces should be reserved when designing websites. Although these ads may become a part of the website's profits, research shows that many users will resist a lot of advertising when browsing the website, especially some pop-up ads. For some enterprise websites, it is best not to have pop-up windows in any form, or users will have a high bounce rate.
3. The website load is too slow
Generally speaking, the website design will optimize the JS loading and CSS calling, but if the opening speed of the PC side website exceeds three seconds, half of the browsing users will be lost. On the mobile side, it will be slightly better. Through a lot of tests, we know that if the website loading speed on the mobile side exceeds five seconds, nearly 70% of users will jump. Therefore, if you want to improve the conversion rate, you must ensure the loading speed of the website.
4. Outdated website design
With the rapid development of the website design industry, the requirements of current users for websites are also getting higher and higher, whether in terms of website layout or the whole visual level. You should know that when designing websites ten years ago, no one would consider what is user experience, and no one would care about user interface design. If your website design can't keep up with the current user needs, your website is doomed to be eliminated.
There are many factors that affect the conversion rate of your website, but if your website has the above problems, you must modify it in a timely manner.
