Lin Guoquan, chairman of Kunshan Baiheng Optoelectronics Technology Co., Ltd., won the Outstanding Export Sales Award in the 2015 Outstanding Mainland Taiwanese Entrepreneurs Award held by the Taipei Institute of Business Management and the Taiwan Foundation recently announced. "This award belongs to all Baiheng colleagues who have worked hard in their jobs." Lin Guoquan said that in the next step, the company will continue to innovate and research, improve product quality, and strive to become a model enterprise for the development of the lighting industry.
After Baiheng settled down in Kunshan in 2003, with more than 20 years of industrial experience, Baiheng has continuously accumulated its own R&D and production capacity, focusing on the lighting industry. In recent years, in addition to new LED In addition to the production of energy-saving lighting lamps and accessories and high-tech, high-power professional commercial lighting and components, we are also committed to intelligent lighting research and development. We have formed a stable sales market in Europe, the United States, Japan and other regions, and have been recognized by major European and American manufacturers such as IKEA, Home Depot, etc. They have become strategic partners for steady and common development, and achieved remarkable export results.
"Baiheng is no longer a simple manufacturing factory, but has formed an" end to end total solution "production service line, which eliminates the link of serving consumers for customers in the middle. ”Lin Guoquan introduced that consumers can directly search for Baiheng's products in 2200 stores in the United States, and consult any problems encountered in product installation. At the same time, Baiheng also has engineers to help customers solve design and installation problems.
"Different lights, different horizons" is Baiheng's service concept, and its reputation for export has also created the source of Baiheng's rapid accumulation of domestic sales strength. In 2013, Baiheng launched its own brand "BKH Baiheng Lighting" to enter the mainland domestic market. "Since the financial crisis in 2008, the weak demand of European and American economies has had a great impact on mainland export enterprises. Baiheng must change its strategy and switch to domestic sales in order to take root in the mainland and achieve sustainable and long-term development." Lin Guoquan said that although the proportion of domestic sales was not high at the beginning, he believed that it would increase year by year in the future. LED industry will grow by 10% every year in the future, which is also due to the high demand for LED lighting in the market.
Next, Baiheng will invest 30 million yuan to build the second phase of the plant, covering an area of about 13000 square meters. "Our future goal is to realize the development of production and manufacturing towards refinement and automation (harmonious production of robots and people), and take into account the development of the next 10 years with an environmentally friendly thinking." Lin Guoquan said that in the future, we will continue to research and develop innovative products, so that the company can continue to thrive, and strive to strengthen strategic alliances with peers, continue to expand the lighting landscape, and make Baiheng brand bigger and stronger.
