In the past 20 years, it has been deeply rooted in the mainland market, and has set up more than 60 branches and more than 1500 professional service centers;
In the past 20 years, we have practiced the "double permanent" service, delivered more than 27 million oil networks free of charge, and provided more than 500000 free security checks;
Over the past 20 years, "Cherry Blossom Kitchen", born in Taiwan, has crossed the strait and settled in Kunshan. Now it has taken root in this fertile land and become a well-known brand in the kitchen industry.
Development——
The beautiful "cherry blossoms" are luxuriant
In 1994, the Cherry Blossom Kitchen was settled in Kunshan. Since then, this beautiful "Cherry Blossom" has taken root in Kunshan and flourished.
"At that time, Cherry decided to enter the mainland. We visited Zhejiang, Shanghai and many other places all the way, and finally fell in love with Kunshan, a hot spot," recalled the head of Cherry Kitchen (China) Co., Ltd. Kunshan's extremely enthusiastic service consciousness, perfect supporting services, and the advantages of Taiwan businessmen gathering coincide with the enterprise philosophy of Cherry Kitchen. After the enterprise was put into production, a group of the most capable professional managers were dispatched from Taiwan to devote themselves to the operation of the enterprise and the development of the market, step by step laying the foundation of Cherry Kitchen today. In the second year after production, Sakura opened 6 branches. According to the introduction of the company's general manager Lan Hong Award, Cherry Blossom Kitchen has grown from nothing, from only gas water heater and range hood product lines at the initial stage of its establishment to a rich range of kitchen and bathroom appliances and overall kitchen products, and has developed into a famous brand in Jiangsu Province, a well-known trademark in China, a quality inspection free product, and passed the certification of China's environmental protection products and ISO4000 certification.
Rooted in Kunshan, cherry blossoms are in full bloom. Yinghua will be headquartered in Kunshan, and through strategic cooperation with Qiqi, the world's largest household appliance group, it has introduced Nengji Co., Ltd., the first in Japan's industry, as a technical shareholder, and introduced the successful business model of Taiwan Yinghua, the first brand in Taiwan's industry, opening a new chapter in the internationalization of Yinghua. Koichiro Koizumi, president of Energi Corporation, said, "We will provide Sakura with 60 years of experience in product planning, technology research and development, as well as business management." To this end, Sakura began to seek new changes and upgrades this year, starting from 20 years of brilliant achievements. At present, it has launched a series of organizational reengineering, key process reform, technological innovation New initiatives such as brand rejuvenation.
Services——
"Double permanence" commitment
"The mail carrier in uniform, no matter how far the journey is, must deliver the mail to the customer on time." This is a scene in the Sakura kitchen advertisement. As advertised in the advertisement, the "double permanent" service commitment of Sakura Kitchen's "permanent free oil delivery network for range hoods and permanent free security check for gas water heaters" has become widely known and deeply rooted in people's hearts.
In the market with fierce competition for sanitary ware products, the development path of Sakura is different from that of other brands. Sakura sanitary ware branches all operate in the form of direct sales branches. The branches accept the guidance of the headquarters, and the head office sets goals, develops markets, and formulates service regulations to ensure that the service quality of Sakura sanitary ware is not discounted. On this basis, Sakura has never relaxed its pursuit of customer reputation, product quality and quality service. The person in charge of the company said: "As long as the Cherry Blossom products in consumers' homes are still in use, our service will continue forever."
According to statistics, over the past decades, Sakura has sent 27927200 free oil nets and 525211 free safety inspections. If the free oil net sent by Cherry Blossom is connected, it will be enough to circle the earth twice, and the length is still increasing. From June to August of each year, it is also the free security inspection season for Cherry Blossom water heaters. Each branch company not only needs to carry out the water heater security inspection for the customers who have made an appointment, but also needs to hold safety knowledge promotion activities in the communities under its jurisdiction. In the Chinese kitchen industry, Sakura's "double permanent" service has become a model of after-sales service in the industry.
R&D——
Carefully ponder the "mind" of consumers
In addition to good after-sales service, Cherry's excellent product quality and innovative product types are also a "magic weapon" for Cherry to attract customers.
This year, Sakura implemented advanced six sigma design in product research and development, focusing on the actual and potential needs of consumers, and ensuring the quality of the whole process of product development, design, manufacturing, and marketing through the implementation of concept upgrading, R&D synchronization and other projects. "The most important thing of Six Sigma design is to capture changes in the consumer market, form valuable market information for new product development, and then guide and promote new product research and development," said the head of the second research and development center of Sakura Kitchen (China) Co., Ltd.
Closely combining information driven and innovation driven is a new measure for Cherry Blossom to transform and upgrade this year. In the headquarters of Yinghua Kunshan, there is a national R&D center with 166 R&D personnel. They constantly design and manufacture the most advanced, novel and beautiful sanitary products. According to reports, the company applies for more than 100 patents every year, and Cherry spends more than 3% on R&D.
In recent years, the "multi-point control remote controller for gas water heater" and "combustion control method for forced exhaust gas water heater" independently developed by the company have successively won national invention patents. In 2013, Sakura completed 72 new product development projects, of which the first side suction range hood reached the national energy efficiency level 1; The product series of gas stove all-round flame leads the new national energy efficiency standard; The 85 series of gas water heaters have achieved a breakthrough in human-computer interaction. In addition, two new products of Sakura, "intelligent CPU induction broadband pulse strong light disinfection cabinet" and "gas water heater with motor control detection", also passed the high-tech product certification of Jiangsu Province last year. Up to now, Cherry has obtained 392 patents, including 21 invention patents, 299 utility model patents and 72 appearance patents.
