China Chain Franchise Exhibition

On March 4, Haidilao announced that it would begin to implement the franchise mode of Haidilao Restaurant, and further promote the expansion of the restaurant network with a diversified business model. The overseas business subsidiary of Haidilao, Hong Kong Tehai International Holdings Co., Ltd., plans to be listed on NASDAQ on May 17; On April 23, the tea brand Chabaidao from Chengdu, the "Land of Abundance", was listed, which not only created the largest IPO record of Hong Kong shares this year, but also became the first consumer enterprise listed in Hong Kong shares in Chengdu The development history of these brands is closely related to Chengdu. Chengdu is the first "City of Gastronomy" certified by the United Nations in Asia. It is not only far ahead in the province, but also an important business center in southwest China, playing a strong leading role in surrounding areas. As a representative city of Sichuan cuisine, Chengdu is also a "holy land" for catering practitioners across the country to learn and learn from. 0 1 Chengdu: According to the list of "2024 Top 100 Chinese Catering Franchise Brands", Chengdu, the food capital, ranks second only to Shanghai in terms of geographical distribution. In recent years, China's catering chain rate has increased from 15% in 2020 to 18% in 2021, and further increased to 21% in 2023. As an important city in southwest China, Chengdu's chain franchise market is booming, and it is favored by many catering chain franchisees. From Sichuan cuisine, hot pot and Chuanchuanxiang brands with local characteristics to coffee, tea and western food brands, they all want to have a firm foothold in Chengdu, a southwest food highland. 0 2 The category iterates rapidly and radiates to the national market. The catering industry is one of the most active areas in the Chengdu chain franchise market, especially hot pot, Chinese food and specialty snacks. These industries have high demand and rapid expansion potential. Hot pot, a delicacy originated in Sichuan and Chongqing, is the largest sub category in the domestic catering market, with a market scale of nearly one trillion yuan. Chengdu is the benchmark of the domestic hot pot industry, where Haidilao, Dalongyi, Xiaolongkan, Shu Daxia, Zhu Guangyu and other well-known brands were born. As the base of Sichuan cuisine and hot pot, Chengdu has an endless stream of new products every year. In 2023, there will be seven new hot pot products in the Chengdu market, including Sichuan style rice noodles, Maoroast duck, oil stewed string, mashed potato with flour, Doudou flour hot pot, fresh beef, slag beef and casserole dishes. This year, "sour soup hotpot" quietly broke out of the tight encirclement. According to the 2024 China Hotpot Business Development Report, the sour soup bottom ranked second only to the butter bottom in the popularity of the taste of hotpot bottom in 2023. "Sour soup hot pot" became the new top stream. In November 23, the "hot pot boss" dug a new bottom of the "Guizhou red sour soup" at the bottom of the sea, followed by Banu's launch of "sour radish pork belly pot"; Counseling hot pot with new sour soup pot; Jiumaojiu has increased its power to directly launch the new brand of Shanwai Guizhou Sour Soup Hot Pot, and has now opened two stores. Sour soup is sweeping the category. In essence, Sichuan Chongqing hot pot is rolling out of the sky, and the brand needs to find a new outbreak point urgently. At the same time, the sour soup hot pot rushed out of the southwest and "killed" a series of first tier cities in the north, which can see the far-reaching influence of the southwest catering market in the country. On the Chinese fast food track, the rural base based in Sichuan and Chongqing is the first catering enterprise landing on NASDAQ in China. The village base has two brands, village base and Mr. Rice, with more than 1000 stores, ranking first in the industry. In terms of specialty snacks, Chengdu's specialty snacks are rich and diverse, and snack chain brands such as braised flavor, Chuanchuanxiang, Bobo chicken, etc., such as Liaoji Bangbang chicken, have expanded rapidly. These brands have successfully attracted young consumers through differentiated product positioning and innovative marketing strategies. Tea is also one of the most popular businesses. According to the 2023 New Tea Research Report, the number of milk tea stores in Chengdu ranks fourth in China. The head new tea chain brand Shuyishao Xiancao and Chabaidao are both local Chengdu brands, such as One Sour Cow and Bingliwang, which also have a place in the milk tea market in western China and even in the whole country. Chengdu is not only the birthplace of Sichuan cuisine, but also has cultivated many successful catering brands. In addition to having a significant impact on the southwest region, these brands have played an important role in the national and even global markets through innovation and expansion. For example, businesses such as Couple's Lung Slice, Pickled Cabbage Fish and Malatang have become super large items for many large companies, further consolidating Chengdu's position as the "City of Gastronomy" and demonstrating its radiation influence on the national catering market. 0 3 Look for categories, find out the right indicators for franchise investment, and come to SFE Chengdu to have a thriving franchise market. Not only are there many categories, but also each can play. Based in Chengdu, it affects the development of the catering industry nationwide and attracts more and more franchise brands. In 2024, the national consumer market will continue to recover, and entrepreneurs will become increasingly enthusiastic about investment. Facing the broad catering market in Chengdu and even in southwest China, entrepreneurs need to accurately grasp the vane of franchise investment, understand market hot spots and trends from multiple perspectives, and accurately match high-quality chain brands to maximize the return on investment. To create a better communication and docking platform for franchise brands and investors, SFE's sixth Chengdu International Franchise Exhibition will be held at the New International Convention and Exhibition Center of Century City, @ Chengdu, from June 27 to 29, 2024. The exhibition gathered a large number of chain brands, covering tea, coffee, specialty snacks, retail, fresh food and other sub sectors, focusing on the overall situation to promote the precise docking of chain franchise brands with professional investors, help industry information exchange and resource integration, and promote the healthy and orderly development of the chain industry. At the same time, any brand must give priority to the establishment of a strong supply chain if it wants to achieve chain like, large-scale and stable development. Whether it is self built supply chain or cooperating with excellent suppliers with customization ability, it will ensure the quality and stable supply of dishes, maintain cost advantage, and create differentiation barriers for products. SFE's 6th Chengdu International Chain Franchise Exhibition will also be held at the same time HOTELEX2024 Chengdu International Hotel Supplies and Catering Expo covers an area of 100000 square meters with more than 1200 exhibitors, including coffee and tea, catering equipment, tabletop supplies, hotel supplies, food and beverage, baking light meals, food packaging, catering ingredients, chain franchise, prefabricated dishes, aquatic meat and poultry, hot pot ingredients/equipment and supplies, smart hotels, hotel franchise There are more than 30 categories of exhibits, such as packaged customization and engineering design, cleaning equipment and accessories, cleaning supplies, intelligent cleaning, sanitation facilities and supplies, and you can achieve one-stop purchase of upstream and downstream food materials, raw materials, equipment, etc. From June 27 to 29, 2024, @ Chengdu Century City New International Convention and Exhibition Center, see you! SFE The 6th Chengdu International Franchise Exhibition 2024.06.27-29 Chengdu Century City New International Convention and Exhibition Center (No. 198, Century City Road, High tech Zone, Chengdu) ▼ Scan the code for free admission tickets ▼ Time limited free admission tickets Scan the left QR code for immediate admission tickets - END- RECOMMEND Recommended reading Click on a free ticket worth 100 yuan