On June 9, 2024 (the 28th) Guangdong Hong Kong Macao Grand Bay Auto Show and China New Energy Auto Technology Exhibition (Shenzhen) (hereinafter referred to as "2024 Guangdong Hong Kong Macao Grand Bay Auto Show") successfully closed in Shenzhen International Convention and Exhibition Center (Bao'an). This auto show is sponsored by the Automobile Industry Branch of the China Council for the Promotion of International Trade, China Machinery International Cooperation Co., Ltd., China National Offshore Aviation Group Co., Ltd., Shenzhen Automobile Dealers' Chamber of Commerce, Shenzhen Industry Federation, guided by the Shenzhen Bureau of Industry and Information Technology, and undertaken by Shenzhen Qianhai United Auto Show Management Co., Ltd. This auto show moved to a new exhibition hall, entered a new development stage, promoted the interaction of the bay area in terms of geographical advantages, and expanded to 200000 square meters in scale to gather new industrial momentum. It has attracted about 200 brand enterprises or organizations such as automobile, parts and technical services, academic research and development to participate (including 107 automobile brands). More than 50 brand conferences were held, bringing 1036 models to show. During the 9-day exhibition period, the number of visitors exceeded 860000, 40026 vehicles were scheduled to be transacted, and the total amount of scheduled transactions exceeded 10 billion yuan. The 2024 Guangdong Hong Kong Macao Grand Bay Auto Show, with the theme of "technology oriented, future oriented and market oriented" and iterative evolution, aims to create a new height in the industry through iterative upgrading of "two exhibitions and one meeting", fully demonstrates the general trend of accelerated integration of "automobile+technology", and becomes an important force to promote industrial innovation, popularization of new technologies in the future and expansion of market scale. The first China New Energy Automobile Science and Technology Exhibition was held at the same time, highlighting the application of advanced technology in the automobile industry. At the same time, the second Future Auto Pioneers Conference was full of friends and industry leaders. The mutual empowerment of "two exhibitions and one meeting" is an upgrade of technology, scale and market expansion. Wang Xia, President of the Automotive Industry Branch of the China Council for the Promotion of International Trade, said when addressing on behalf of the sponsor at the opening ceremony of this auto show, "New energy automotive technology exhibition area has been added to the Guangdong Hong Kong Macao Grand Bay Auto Show, focusing on the innovation and application of automotive technology, and focusing on creating a professional platform for the integration and development of cutting-edge innovative technology and the automotive industry." Luo Luohao, Vice Mayor, pointed out that "The Guangdong Hong Kong Macao Greater Bay Area Auto Show gathers global mainstream auto brands and holds many blockbuster exchange activities, believing that it can provide more opportunities for exchange and cooperation for the auto industry, and create more scientific sparks for the development and innovation of the new energy auto industry." Secretary of the Party Committee Xia Wendi, the chairman of the board of directors, said: "The first relocation of the Guangdong Hong Kong Macao Grand Bay Auto Show to Shenzhen International Convention and Exhibition Center (Bao'an) is a milestone event. In the future, CMC International will continue to work with partners in the Guangdong Hong Kong Macao Grand Bay Area to help Shenzhen's economic and social development and industrial transformation with the show." At present, Shenzhen has become an important innovation center and application demonstration area of China's new energy vehicle and intelligent connected vehicle industry, and has created a batch of high-quality development "new engines", forming a complete automotive industry chain and improving the industrial ecosystem covering the whole vehicle, power battery, electric motor control, automatic driving, intelligent cockpit, charging infrastructure, automotive aftermarket and other fields. Based in Shenzhen, the Auto Show gives full play to its innovation engine and the legislative advantages of the Special Economic Zone, and closely connects with various forces to jointly create an exhibition platform for the innovation and application of science and technology in the automotive industry and boost the new journey of new quality productivity in the industry. It can be seen from this auto show that almost 100% of the participating brands carry intelligent products for display, and auto enterprises are accelerating the popularization of "new energy" and "intelligent networking" to win a larger market with iterative and upgraded technological innovation. Positioning "Technology Alpha Auto Show" focuses on the rapid development of industrial innovation achievements and the "second half" of profound changes in the automotive industry. This auto show is positioned as "Technology Alpha Auto Show" for the first time, focusing on the core point of technology first, making continuous progress, actively building innovative display scenes, helping participating brands reach a broad consumer group, and deepening the brand's "new energy" And "intelligent" new labels to stimulate market vitality. At the auto show, the new cars that attracted attention, such as the Zenith G80, Mercedes Benz AMG C63 S E-performance F1 special edition, SAIC Volkswagen Tiguan L Pro, Volvo EX30, were specially released at the Guangdong Hong Kong Macao Grand Bay Auto Show. Many concept cars, such as JAC DE-FNIE, Smart Smart # 5, Eopard SUPER9, were unveiled. BYD Group has innovatively built a brand pavilion of 20000 square meters indoor and nearly 30000 square meters outdoor. It has brought the whole series of models such as Yangwang, Fangchengbao and Denza to the public, releasing and demonstrating the fifth generation DM technology, Yisifang parking, on-board UAV, Yunnian intelligent body control system and other cutting-edge technologies; There are energy storage, electronics, commercial vehicles, cloud rail and other full industry chain displays. In the outdoor area, top industry technologies such as "emergency floating driving technology" were displayed, which was the first large-scale exhibition in the world. At the same time, the Hongmeng Zhixing exhibition area in Hall 2 has attracted the attention of many audiences with its largest area since the exhibition. Its three major brands, AITO Interworld, STELATIO Enjoying World and LUXEED Zhijie, have gathered to make a centralized appearance of the latest models, intelligent driving, intelligent cockpit, intelligent car control and other full link ecosystems. Relying on the advantage of Shenzhen's scientific and technological innovation first, the Auto Show is committed to promoting the integration of all sectors of the industry and moving towards a new peak, especially creating a 10000 square meter "science and technology exhibition area", which gathers Ningde Times, Bosch, Black Sesame Intelligence, Hangsheng Electronics, Horizon, Renxin Technology, Sagitar Juchuang, ABB Electric Transport, Aurobay Aurora Bay Technology, MAGNA Dozens of enterprises and institutions, such as Ruipu Lanjun, Smart Robot, SAIC Group, Zero Run, Stardrive Technology, Zhiyuan Electronics, Huaruijie, Zhihang UAV (in no particular order), linked the innovative display of flying cars, aerospace technology, etc., revealing the application examples of cutting-edge technologies such as Internet of Vehicles, artificial intelligence, big data, etc. in the automotive industry, The idea of facing the public is to promote the development of clusters in the direction of new energy and smart networking. Many innovative automotive products, first-time exhibitions and industry "new benchmark" technologies have converged in the 2024 Guangdong Hong Kong Macao Greater Bay Area Auto Show, constantly enriching the core of "Technology Alpha Auto Show", injecting new vitality into the automotive industry and leading new breakthroughs. The 2024 (Second) Future Auto Pioneers Conference, held in Nandeng Ballroom of Shenzhen International Convention and Exhibition Center from June 1 to 2, is a new journey for the industry's famous entrepreneurs to compete for the flow. With the theme of "striving for the flow", it gathers Oliver L ö cher, Yu Chengdong, Lei Jun, Li Bin, Zhu Jiangming, Liu Tao Zhou Hongyi and other famous entrepreneurs in the industry, as well as "pioneers" from different tracks in the industry, focus on the development trend of science and technology, the future and the market, and carry out "competition" of ideas and insights. The theme forum of the conference discussed cutting-edge hot topics such as vehicle digital intelligence, intelligent driving, flying cars, and car going to sea. The wonderful speeches of the guests at the conference jointly built a new peak of thought and public opinion. Technology is the base of competitiveness; The future is the common vision and journey of the industry; The market is not only a means to meet the needs of users and solve their pain points, but also a "touchstone" to test the "quality" of scientific and technological innovation and industrial upgrading. As an important part of the Guangdong Hong Kong Macao Greater Bay Area Auto Show, the Future Auto Pioneer Conference, through innovative forms and a wide range of issues set inside and outside the industry, is committed to condensing the consensus inside and outside the industry through innovative communication, and striving to build a leading position of industrial influence on the highland of "the first city of new energy vehicles". We are determined to innovate and respond to the fact that the market is one of the three most influential auto shows in China this year. This auto show continues to integrate the strength of all parties, forge ahead in "innovation", build diversified consumption scenes such as trend crossover, lifestyle, car gathering party, theme space, and fit the automobile culture consumption atmosphere of different groups. In terms of brand innovation, it focuses on the in-depth interaction of audience experience to meet the gradually high-level and diversified needs of consumers. During the auto show, Shenzhen United Exhibition Group ushered in a brand new upgrade iteration, and officially released the brand IP through the "brand upgrade and IP release ceremony". Xiaoi, XiaoA and XiaoS, three anthropomorphic cartoon images, are inspired by the anthropomorphism of the three initials of iAS (Innovative Auto Show) of Shenzhen United Exhibition Group, which conveys the diversity and inclusiveness of iAS series auto shows and the positive attitude towards a higher stage of development. In terms of cultural cross-border, the Auto Show has created the theme space of iHome+"City of Pioneers" with innovative interactive mode and rich car playing experience. Focusing on the future technology travel, the theme space is set with i Home Center Hub, I Co Lab accessory model exhibition area, I Tech Studio brand history area, I Warm Corner IP exhibition and parent-child interaction area, ICore Zone attention center corridor and other characteristic areas, creating a place for thought exchange and innovation, and multi-dimensional guide the audience to participate in clocking interaction. The specially planned WHY NOT - All Things Can Be "Tidy" theme series salon constantly broadens the boundaries of the auto show to reach consumers, and organizes guests such as legendary racers, Shenzhen traffic police, animation game COSER, intangible cultural heritage Kunqu Opera, tea culture, hip-hop dance troupe, Shenzhen local cartoonists to gather together. Secondly, iAS × the second invitation exhibition of art and design achievements of primary and secondary schools in the Bay Area shows the combination of innocence and automotive culture. In terms of sports events, this auto show ushered in a world-class exclusive performance - the springboard pickup show, which was its first landing in China in 2024, bringing a shocking experience to the audience. Robbie Gordon, the founder and legendary driver of the SST (Stadium Super Truck) race, came to the scene in person. On the one hand, he communicated and learned with many car companies, on the other hand, he integrated the passion of motorsport into the auto show, and demonstrated the difficult movements such as multi car snake shaped circuit, unilateral driving, and double car jumping. By constantly injecting new vitality and power, the auto show will continue to play the role of a platform for multi car cultural exchanges. In terms of public welfare and charity, the auto show bears its due social responsibility, conveys warmth, endows public welfare volume through online multi matrix media, and closes the distance between the public and autistic children. At the same time, I Am Super iAS × Aite Orchestra Star Concert helps children light up their music dreams, so that love is no longer lonely. In terms of communication volume, this auto show was closely reported by multiple media, and the live broadcast short video platform was released in depth. The online related topics were read/played more than 2.5 billion times, and the total exposure of major platforms exceeded 10 billion. It broadened the value link from online traffic to offline reserve# 2024 Guangdong Hong Kong Macao Grand Bay Area Auto Show and other related content have been on the national and Shenzhen hot search for many times; Treble& Know Auto, Little Red Book, video number and other platforms to build special pages of the auto show, give voice in total, and accurately respond to market demand. This auto show ignited the enthusiasm of the audience and Internet users for the auto industry and auto brands. Online media empowerment, offline interactive venues, in-depth links and market activation. The official strategic cooperation platform of this auto show, Know Auto Emperor, made its theme booth debut in the auto show, and worked together to create a new mode of "daytime+night" all-weather live viewing of the show, so as to promote "online viewing+offline shopping" with platform level user scale. At the same time, more than 100 KOL and industry veterans gathered to discuss the industry's cutting-edge technology from a new perspective and explore the trend of cutting-edge automotive technology. Starting from the experience of layering and interactive fashion gathering, the auto show is the first large-scale outdoor exhibition area, bringing strategic partner Xiaohongshu Auto to create topics online, creating a large-scale offline roadshow activity of "Weekend Car Club, Car Gathering Party - Guangdong, Hong Kong and Macao Station", and gathering vintage cars, old cars and JDM models from Guangzhou, Foshan, Zhongshan, Dongguan, Hong Kong and Macao through new scenes, Demonstrate the new attitude of playing and loving cars in the Greater Bay Area; During this period, the Auto Show and Auto Home created a large-scale professional test drive activity of "full engine test drive". The static area provided professional guidance for the selection of new cars, the dynamic area test drive, and the dynamic and static areas combined with experience upgrading to show the fun of driving. As an important platform for the automotive industry, the 2024 Guangdong Hong Kong Macao Greater Bay Area Auto Show has comprehensively presented industrial innovation achievements. Here, it is not only a display window of new technologies and trends, but also a stage for industry co construction and sharing. In the context of the shift of the value focus of the automotive industry, "intellectualization" and "electrification" are driving the industry to accelerate changes. Scientific and technological innovation has become the key to creating an excellent user experience for new energy and smart cars, and is also the core competence of the automotive industry in global competition. Shenzhen is moving forward rapidly towards the goal of building a "new generation world-class automobile city". Standing on this fertile land of "innovation highland", the 2024 Guangdong Hong Kong Macao Greater Bay Area Auto Show, with its scale and influence breaking through and upgrading, takes "facing science and technology, the future and the market" as its iterative direction, actively promotes the industry to explore the scientific and technological frontier, and provides ideas for innovation breakthroughs, Fully promote and display the innovative achievements of the new quality productivity of the industry, work hand in hand with all parties, and strive to move forward towards a higher goal of the automotive industry! About the Guangdong Hong Kong Macao Grand Bay Auto Show: the Guangdong Hong Kong Macao Grand Bay Auto Show and China New Energy Auto Technology Exhibition, formerly known as the "Shenzhen Hong Kong Macao International Auto Expo", was officially upgraded to the "Guangdong Hong Kong Macao Grand Bay Auto Show" in 2020 upon approval. The auto show is rooted in Shenzhen, the core engine of the Bay Area, and radiates into the vast hinterland of the "9+2" urban agglomeration with an economic aggregate of more than 13 trillion yuan. With a population of more than 86.17 million, it has an indicator status of "wind driven auto show" in China's auto industry and consumer market. The Guangdong Hong Kong Macao Greater Bay Area Auto Show, which takes "facing science and technology, facing the future and facing the market" as its brand proposition and iteration direction, is a strategic platform for many auto brands to display new ideas, new technologies and new products, especially in the field of luxury cars, new energy and smart cars, and its authority and influence lead the country.