Entrepreneurial Taiwan Qingcheng Brand Manager: "Ancient Early Taste" Helps Pursue Dreams

China News Network, Nanjing, February 20 (Zhang Chuanming and Zhou Yong) "In 2024, I hope to integrate the characteristics of Taiwan and the elements that young people like, and combine traditional milk tea with 'ancient early flavor' drinks, so that my host brand will bloom in Nanjing." Recently, "the Spring Festival reunion of Taiwanese and young enterprises' 'Happy New Year and Create Brilliance' 'was held in Jiangning, Nanjing, Yan Xulong, a young Taiwanese entrepreneur, said at the meeting.

Activity site. Courtesy of Nanjing Taiwan Youth Entrepreneurship College

The "Spring Festival Celebration" was hosted by the Taiwan Affairs Office of Jiangning District, Nanjing, and organized by the Nanjing Taiwan Youth Entrepreneurship Institute, aiming to understand the entrepreneurial needs of Taiwan and youth, and help them develop rapidly.

In 2023, Taiwan youth Yan Xulong brought his entrepreneurial experience in Taipei to Nanjing and opened the first store of Lefu Coffee in Nanjing Taiwan Youth Entrepreneurship College. Then, under the guidance of the entrepreneurship tutor of Nanjing Taiwan Youth Entrepreneurship College, he injected creativity, taste and culture into the brand, became the brand manager, and opened a second store in Nanjing Chenguang 1865 Creative Industrial Park.

Hong Naiwen, a young Taiwanese, is the manager of the mask bread brand. "We choose three main types of products, namely Danish Kesong, British modified Sicon and American modified Bago, to improve product precision and enrich customers' choices with taste and shape." Hong Naiwen said that, unlike other bakeries, he caters to the preferences of young urban people, combines mask elements with bread and coffee, and links customers with street culture and art culture, Deliver the concept of health and happiness.

"The manager's brand store has developed rapidly in Nanjing in recent years, and is also popular with young consumers." Xu Jinping, head of Nanjing Taiwan Youth Entrepreneurship College, said that unlike many manager's stores, there are many desktop elements in the manager's stores of Taiwan Youth Entrepreneurship, which will give consumers a different consumer experience.

"At present, more and more people like desktop drinks." Yan Xulong said: "In 2024, we hope to integrate existing resources, constantly add desktop elements to the store, and develop rapidly."