1. Brand support
The brand headquarters continuously improves brand popularity and influence by means of strong newspaper advertising, video advertising, magazine publishing, industry activity participation, honor acquisition, etc. every year.
2. Site selection support
1) It is very important to choose the right place to open a franchise store. Therefore, in order to prevent the franchisees from joining blindly as far as possible, the headquarters will send support personnel to analyze the business district and evaluate the candidate sites.
2) Store design and equipment guidance support
3) In order to maintain the consistency in image recognition, business style, cultural expression, etc., and reduce the difficulty of franchisees and waste of resources, the store design is in principle designed uniformly by the headquarters design agency. The decoration construction franchisees can choose their own, or you can choose to cooperate with the decoration companies that form strategic cooperation with the headquarters.
4) In addition to distribution, the headquarters will provide corresponding equipment manual guidance and support.
3. Human resources support
1) The headquarters provides franchisees with a series of human resources elements such as employee recruitment process, training help, position setting, and employee handbook.
2) The headquarters provides new employees (including managers and franchisees who must attend) with training and internship opportunities at the headquarters, but the travel expenses, board and lodging expenses, salaries and welfare of trainees, etc. shall be borne by the franchisee.
3) If the franchisee has human resources requirements (management personnel, technical personnel, service personnel, etc.), the franchisee shall submit a written application. With the approval of the headquarters, the franchisee shall make timely arrangements according to the situation of the headquarters, give corresponding support and charge relevant fees.
4) After opening, the headquarters will hold on-the-job training regularly or irregularly. The Operation Supervision Department will regularly conduct patrol inspection on each franchise store. If rectification is required, the headquarters will issue rectification notice or rectification opinions and measures to help the franchise store get on the right track.
1. Early application
For telephone consultation, apply for the franchise area, contact and interview the manager in charge of the region after confirmation. After signing the franchise agreement and paying the relevant fees, the company will arrange the Market Center personnel to conduct acceptance and location of the selected store.
2. Training
After signing the agreement, go to the designated training place to participate in the training and opening operation guidance (for one week) according to the time arranged by the company. After the training, accept the assessment of the company, and prepare for the next step after the assessment.
3. Decoration
In order to ensure the uniform image of chain stores, each chain store needs to use the uniform decoration renderings and plans provided by the company for construction. After the decoration is completed, apply to the company or the regional manager in charge of the local area for acceptance, and then apply for opening.
4. Opening
3 to 7 days before opening, apply to the company's logistics department for ordering, and the company can deliver goods only after receiving the payment for goods.
3-7 days before opening, apply to the manager in charge of the region for opening, and apply to the regional manager for on-site assistance and guidance.
Within 7 days of opening, the company will arrange technicians to follow up and guide the whole process.
1. The service staff of the franchise store will provide by themselves, and the headquarters will provide overall training
2. Have certain economic strength and sufficient funds
3. Partners need to be familiar with the joining region and have the ability to operate and regulate the local market and relevant resources
4. Recognize brand awareness and have a strategic vision for long-term development
5. Individual companies with certain scale and strength have good financial credit and sufficient investment assets