Brand name |
Zhengshantang Tea
|
Investment amount |
10~20 ten thousand |
date of establishment |
1997-05-23 |
Total number of stores |
four hundred and sixty-nine |
Business scope |
Tea | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Fujian |
contract period |
2 years |
Training period |
Baojiao Baohui |
Royalties |
2000 yuan |
Requirements for business conditions |
|
bond |
RMB 29000 |
Franchise fee |
|
|
|
Zhengshantang Tea details
The world's black tea originated in the middle and late Ming Dynasty (about 1568 AD), when the ancestors of Zhengshantang Jiang created black tea, creating the source of black tea in the world. It is known as Zhengshan Small Race, and is recognized as the ancestor of black tea; Later, it spread to the world. Only then did black tea float across the sea and become a famous tea in the world. Because of the prosperity of black tea, it has gradually developed into the afternoon tea fashion that affects people's lives.
In 1997, Mr. Jiang Yuanxun, the 24th generation successor of Zhengshan black tea, founded Yuanxun Tea Factory. On this basis, Zhengshan Tea Industry Co., Ltd. in Wuyishan High Standard Nature Reserve in Fujian was founded in 2002, and then Zhengshantang Tea Industry (Fujian Zhengshantang Tea Industry Co., Ltd.) was founded.
The company is located in Miaowan, Tongmu Village, a high standard key nature reserve in Xingcun Town, Wuyishan City, Fujian Province, which is the core area of the world's cultural and natural heritage sites, and also the birthplace of Zhengshan, the ancestor of black tea in the world. The company obtained the NOP organic certification of the United States in 1999, the BCS organic food certification of the European Union (Germany) and the JAS organic product certification of Japan in 2000. It is an enterprise in Fujian Province that has obtained the international organic tea certification for a long time. In 2012, as the only enterprise unit, the company participated in the drafting and formulation of black tea standards (Part III).
In 2005, under the advice of friends, Mr. Jiang Yuanxun led the team to create a fusion based on the inheritance of more than 400 years of black tea culture and production skills, and developed high-end black tea -- Jin Junmei.
The founding of Jin Junmei has filled the gap in the high-end black tea market, triggered a domestic consumption boom of black tea, and promoted the development of the entire black tea industry.
The founding of Jin Junmei is an overall innovation in black tea production technology, drinking requirements and professional identification, which has completely changed the characteristics of traditional black tea as "thick, red, bitter and astringent", making black tea enter a new height of development.
Today, Zhengshantang Tea Industry focuses on black tea as its core business. It has inherited black tea for more than 400 years, implemented an ecological industrial chain, and monitored raw materials and production in the whole process.
Zhengshantang Tea has Zhengshantang high-end black tea brand, Yuanzheng classic black tea brand, Wuda fashion tea brand, Yanyu high-end rock tea brand, Yuanfu comprehensive high-end brand, Muda tea travel brand and Junhong Wuyi characteristic tea brand.
Among them, Zhengshantang Jinjunmei is the best work and flag product of the whole black tea industry. Zhengshantang black tea leads the way to the standard and development direction of the black tea industry. Zhengshan small black tea represents the inclusiveness and inclusiveness of black tea, just like the business philosophy and way of doing things in life.
Zhengshantang Tea adheres to the responsibility of the industry, continues the orthodoxy and practices the Zhengshan spirit as the originator and inheritor of the world's black tea, and spreads and promotes the national drinking culture of black tea and the Chinese black tea culture; We will integrate black tea into people's lives, and use tea and tea culture to create and lead a new way of life.
From the birth of black tea to the founding of Jinjunmei, Zhengshantang has inherited black tea for four hundred years.
Zhengshantang Tea advantage
1. Brand support: share all brand images, business, VI visual systems, SI store decoration systems, marketing materials and tools;
2. Site selection support: the headquarters provides site selection training, on-site site selection and business district evaluation, without the concern of franchisees;
3. Decoration support: the headquarters is responsible for decoration or providing store decoration and design schemes, renderings, construction drawings, etc;
4. Training support: provide training on product, management, procurement, finance, store manager, marketing, key customer development, etc;
5. Operation support: the headquarter will send the store technician to the store for support, so that you can operate qualified;
6. Opening support: the operation manager of the headquarters provides opening support, and is present to solve the details, so that you can quickly open;
7. Promotion support: combining years of practical experience of the headquarters, the team will work together to complete the festival marketing plan;
8. Store upgrading: conduct targeted training on business and dish upgrading according to store analysis report.
Zhengshantang Tea technological process